Personal Public Relations Branding

November 17, 2010 by  
Filed under Episodes

Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.

Articles for Reference:
Personal branding:
Branding and the Me Economy
Twitter Could Become The Unemployed Person’s Best Friend
The Maestro of Personal Branding
B2B PR:
How to Take Advantage of the New B2B Buying Behavior
How to Turn a B2B Company into a B2B Thought Leader

Interactive Marketing and Advertising

September 6, 2006 by  
Filed under Episodes

Learn all about the interactive advertising industry from iMedia Connection Editor at Large Masha Geller who also runs Geller Public Relations, a strategic communications consultancy focusing on interactive marketing and advertising.

Strategic and Tactical

December 21, 2005 by  
Filed under Episodes

Barry Epstein, whose firm offers strategic and tactical public relations and marketing communications services, tells us how to use the internet and other media outlets to properly disseminate information.