Brands and Strategic Trending
January 6, 2010 by Daron Babin
Filed under Episodes
Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide.
Jody discusses Dynamic Strategic Trending and how her company was able to connect with such major brands on these trending studies and how these studies her company conducts help build the transparency and visibility of the brands that they study.
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PRSA 2009 Conference Preview-Celebrites, Social Values and the Recession
October 21, 2009 by Daron Babin
Filed under Episodes
Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A Focus on Social Values to Drive Business Results
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