Latest Show Episodes & Updates
Marketing and Consumer ProductsAir Date: May 14, 2008
Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America.
Podcast: Play in new window | Download
Air Date: April 30, 2008
A discussion on Pop Culture PR including the damage control over the controversial photos of Miley Cyrus in an upcoming issue of Vanity Fair and how it compares to a similar situation involving pop star Britney Spears and her PR issues
Podcast: Play in new window | Download
Air Date: March 26, 2008
PR Veteran Jocelyn Brandeis discusses her work on one of her newest projects like durable dog toy Doggy Tug, plus her work in writing articles for such publications such as TravelZoo.
Podcast: Play in new window | Download
Air Date: March 5, 2008
David Meerman Scott discusses teaches us how to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly in his latest book entitled The New Rules of Marketing and PR.
Podcast: Play in new window | Download
Air Date: February 13, 2008
Your company just launched a new product and you finally printed your self published bookplus you hired on a new executive so what announcements or topics for press releases are actually newsworthy.
Podcast: Play in new window | Download
Air Date: February 6, 2008
Afterthoughts on the ads run during this years Super Bowl, and more specifically the marginal halftime show. Plus they examine direction of television and how it has eroded in past years.
Podcast: Play in new window | Download
Air Date: December 19, 2007
Joe Beaulaurier talks to James E. Lukaszewski, of the Lukaszewski Group, who advises, coaches, and counsels the men and women who run very large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he has clients from most parts of the world. He believes that the communications problems they face can only be resolved through superior personal leadership skills combined with positive, strategic communication.
Podcast: Play in new window | Download
Air Date: December 12, 2007
Carol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.
Podcast: Play in new window | Download
Air Date: November 28, 2007
The FH Boom Project , helping Clients Connect with today’s baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, and they tell us how it focuses on female baby boomers.
Podcast: Play in new window | Download
Air Date: November 14, 2007
Brandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize blogs.
Podcast: Play in new window | Download
