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About Cover Story

We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.

Latest Show Episodes & Updates

Hi Tech Public Relations
Air Date: September 9, 2009

Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.



Top 10 Risks for Ignoring Social Media Part 2
Air Date: September 2, 2009

We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.



Top 10 Risks for Ignoring Social Media
Air Date: August 26, 2009

Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media.



Political Side of Public Relations
Air Date: August 5, 2009

Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.

He takes us inside the political side of public relations and introduces us to his new startup public affairs firm



Integrating Inbound and Outbound News Release Tactics
Air Date: July 15, 2009

Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.



Public Relations Mentoring
Air Date: July 8, 2009

PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing.



Print Media Fallout to Digital
Air Date: July 1, 2009

Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.



Inside the 2009 PRSA Silver Anvil Awards
Air Date: June 24, 2009

Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry.



Northern Illinois University wins Best of PRSA Silver Anvil 2009
Air Date: June 17, 2009

Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.



PRSA Silver Anvil Awards 2009 Preview
Air Date: June 3, 2009

PRSA Honor and Awards Committe Chair Joice Truban Curry Silver Anvil Award Chair Jim Roop join Brandy Shapiro-Babin to preview the 2009 PRSA Silver Anvil Awards.