New Episodes Air wednesday 2 pm Eastern Time

About Cover Story

We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.

Latest Show Episodes & Updates

JungleBuzz Resource and Discovery for PR
Air Date: October 13, 2010

JungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.



Bootstrap Your Public Relations
Air Date: September 22, 2010

Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.



Mass Interpersonal Persuasion with BJ Fogg
Air Date: September 8, 2010

Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.



Social Media Helps Traditional PR Thrive
Air Date: August 25, 2010

Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.



Creative PR and Social Media Policy
Air Date: August 4, 2010

Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.



5 New Marketing Truths To Attract Business
Air Date: July 28, 2010

Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.



Thought Leadership
Air Date: July 14, 2010

Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.



Virtual Personal Assistant
Air Date: July 7, 2010

Meg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.



How To Be a Good PR Person – or PR Client
Air Date: June 2, 2010

Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.

He discusses a recent blog post entitled, How to be a good PR person – or PR client



Social Media Strategies and Tools
Air Date: May 26, 2010

Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.