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About Cover Story

We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.

Latest Show Episodes & Updates

Handwritten Notes
Air Date: August 2, 2006

Margaret Shepard, Author of The Art of Civilized Communication: A Guide to Expressing Yourself with Style and Grace, discusses how handwritten notes can make a huge difference in how you are perceived.



Winning the Silver Anvils
Air Date: July 5, 2006

Public Relations Innovator Jack Berman reflects back on his companys prestigious 2006 Silver Anvil Award for a 2006 Media Relations Campaign on behalf of Jabra North America in the Marketing Consumer Products Technology category.



Emerging Presence of Home Offices
Air Date: June 28, 2006

Joined by freelance corporate copywriter and a home-business expert Jeff Zbar, who has followed the Markcom Trade as the weekly advertising and marketing columnist for the South Florida Sun-Sentinel, that’s a big-wig newspaper folks, and as a frequent contributor to Advertising Age magazine.



2006 PRSA Silver Anvil Awards-PR Professional of the Year
Air Date: June 21, 2006

Bernadette Mansur, Senior Vice President for Communications as well as the Executive Director for the NHL Foundation, discusses her recognition as the Public Relations Professional of the year at the 2006 PRSA Silver Anvil Awards.



PRSA 2006 Silver Anvil-Dove Campaign for Real Beauty
Air Date: June 14, 2006

Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman discuss their 2006 Silver Anvil Award entry on their Dove Campaign for Real Beauty.



2006 Silver Anvil Awards-Kodak
Air Date: June 7, 2006

As Worldwide Public Relations Director for Kodaks Consumer Digital Imaging Group, Erin M. Foster is responsible for all global communication of the award-winning EasyShare consumer digital photography system that includes digital cameras and docks, home printing solutions, and Kodak Easy Share software and Kodak Gallery.

Most recently, Erin has been instrumental in the Kodak brand transformation initiatives, managing programs such as the opening of the Kodak pop-up stores in New York and San Francisco and the company’s innovation platforms at numerous trade shows and conferences around the world.



2006 PRSA Silver Anvils-I4 Commerce and Peppercoin
Air Date: May 31, 2006

On the program are Mark W. McClennan and Heather Fields of Schwartz Communications, a Public relations firm specializing in emerging growth companies discusses Leveraging Clients Public Relations. They also discussed their two Silver Anvil Awards from the Public Relations Society of America for its work on behalf of I4 Commerce and Peppercoin.



2006 PRSA Silver Anvils-Chicago for Everyone
Air Date: May 24, 2006

PRSA Silver Anvil Coverage continues with Dome HK President, Douglas Dome and VP and Media Relations Director, Katie Durkin. This Chicago based firm was responsible for a great campaign with General Motors called Chicago for Everyone, which touched over 10,000 unique consumers.



2006 PRSA Silver Anvils-Alaska
Air Date: May 10, 2006

Learn about Alaska Communications Systems Group being honored with a 2006 PRSA Silver Anvil for outstanding IR programming for companies with sales up to $500 million.plus Marcus Thomas LLC partner Mark Bachmann and Lynn Eastop on their Silver Anvil entry.



2006 PRSA Silver Anvil- National PRSA Award of Excellence
Air Date: May 3, 2006

Joice Truban Curry of c3 Communications explains the Silver Anvil Series finalist entry for the National PRSA Award of Excellence for their campaign with San Diego amusement park, Belmont Park, home to the Giant Dipper Roller Coaster.