Cover Story

Social Media Adoption in Small Business

admin — Wed, 17 Mar 2010 23:11:24 +0000

Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.

New Rules for Marketing and PR

admin — Wed, 03 Mar 2010 22:35:57 +0000

David Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.

Building Your Business Through Social Media

admin — Wed, 17 Feb 2010 22:44:43 +0000

Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.

Social Media PR with PitchEngine

admin — Wed, 10 Feb 2010 22:54:42 +0000

PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.

Social Media Not for Crisis or Reputation Management?

admin — Wed, 03 Feb 2010 23:48:14 +0000

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.

Social Strategist Stuart Foster

admin — Wed, 27 Jan 2010 23:09:21 +0000

Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.

They also discuss influencer relations, convergence, social media influence in PR and more.

State of the Media: Trends in Media for 2010

admin — Wed, 20 Jan 2010 21:21:05 +0000

Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in 2010.

The White paper can downloaded at this link:
http://www.vocus.com/resources/state-of-media/index.asp

Public Relations Trends for 2010

admin — Wed, 13 Jan 2010 23:24:59 +0000

Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.

She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.

Brands and Strategic Trending

admin — Wed, 06 Jan 2010 22:31:55 +0000

Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide.

Jody discusses Dynamic Strategic Trending and how her company was able to connect with such major brands on these trending studies and how these studies her company conducts help build the transparency and visibility of the brands that they study.

PRSA 09 Preview with Michael Cherenson

admin — Wed, 28 Oct 2009 21:32:25 +0000

APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.

PRSA 2009 Conference Preview-Celebrites, Social Values and the Recession

admin — Wed, 21 Oct 2009 21:01:59 +0000

Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A Focus on Social Values to Drive Business Results

PRSA 2009 Conference Preview-Careers and Citizen Campaigns

admin — Wed, 14 Oct 2009 22:16:57 +0000

Jenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and
Mike Smith discusses his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.

PRSA 2009 Conference Preview-Social Media, PR and Healthcare

admin — Tue, 13 Oct 2009 21:26:53 +0000

Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore.

Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.

PRSA 2009 Conference Breakdown

admin — Wed, 07 Oct 2009 22:55:04 +0000

We get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come at the event coming to San Diego.

PRSA 2009 Conference Preview-Bob Garfield Keynote Preview

admin — Tue, 06 Oct 2009 21:22:43 +0000

Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.

PRSA Conference Preview 2009-PR Measurement and Practices

admin — Wed, 30 Sep 2009 18:01:30 +0000

Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns.

Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices.

Hi Tech Public Relations

admin — Wed, 09 Sep 2009 22:07:54 +0000

Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.

Top 10 Risks for Ignoring Social Media Part 2

admin — Wed, 02 Sep 2009 21:14:38 +0000

We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Top 10 Risks for Ignoring Social Media

admin — Wed, 26 Aug 2009 21:56:27 +0000

Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.

Political Side of Public Relations

admin — Wed, 05 Aug 2009 22:13:23 +0000

Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.

He takes us inside the political side of public relations and introduces us to his new startup public affairs firm

Integrating Inbound and Outbound News Release Tactics

admin — Wed, 15 Jul 2009 23:45:07 +0000

Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.

She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization and syndication across multiple Web portals (hoping journalists, bloggers and consumers find you), or using outbound efforts to reach targeted journalists and bloggers to draw attention to your story in an effort to garner traditional and online coverage.

Public Relations Mentoring

admin — Wed, 08 Jul 2009 21:11:11 +0000

PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing.

She also discusses her work with the PRSA’s Counselors Academy, an industry group comprising the senior most executives at the helm of major public relations firms in the U.S and the PRSA Jobcenter Mentorship Program.

Print Media Fallout to Digital

admin — Wed, 01 Jul 2009 23:55:31 +0000

Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.

Inside the 2009 PRSA Silver Anvil Awards

admin — Wed, 24 Jun 2009 20:10:03 +0000

Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry. They’re back to recount all of the happenings of this year’s Silver Anvil Awards Ceremony.

Northern Illinois University wins Best of PRSA Silver Anvil 2009

admin — Wed, 17 Jun 2009 21:23:15 +0000

Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year’s tragic Northern Illinois University campus shooting.

PRSA Silver Anvil Awards 2009 Preview

admin — Wed, 03 Jun 2009 19:02:01 +0000

PRSA Honor and Awards Committee Chair Joice Truban Curry Silver Anvil Award Chair Jim Roop join Brandy Shapiro-Babin to preview the 2009 PRSA Silver Anvil Awards.

They discuss the prestige, history and significance of the awards, plus how any PR campaign can win, no matter the size of your budget.

Dog for Obama and Sharing Bikes

admin — Wed, 27 May 2009 19:02:06 +0000

Christina Duffney from the American Kennel Club discusses their campaign to find a dog for President Obama.

Linda Bernstein-Jasper, Assistant Vice President for Coyne PR and Jim Turner, the manager for corporate communications at Humana, discuss the Silver Anvil Award submission titled “Share and Share-a-Bike: Humana Brings Bike-Sharing to the National Political Conventions”.

Tag Records and SuperTeachers

admin — Wed, 20 May 2009 21:35:39 +0000

WebmasterRadio.FM’s Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing, about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.”

Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.

Clean Energy and the Environment

admin — Wed, 13 May 2009 18:01:18 +0000

Clean Energy and the Environment are topics of discussion in our continuing coverage the 2009 PRSA Silver Anvils.

We learn about Sunrise Powerlink: Our Connection to a Clean Energy Future, an entry made by San Diego Gas and Electric Project Manager Laura McDonald and Chris Wahl of Southwest Strategies.

We also learn about Brown Goes Green: Telling the UPS Environmental Story with Mike Slatin Senior Vice President and Senior Partner, Fleishman-Hillard, and Lynnette McIntire Director of Corporate Reputation Management, UPS.

Multicultural Communication and Courage

admin — Wed, 06 May 2009 18:20:59 +0000

Multicultural Communication and Courage are on tap in our continuing look at the finalists of the 2009 PRSA Silver Anvil Awards.

Brandy speaks with USMC Lieutenant Colonel Chris Hughes ,Director of Public Affairs for the First Marine Expeditionary Force at Camp Pendleton, about his multicultural communication entry “Tell it to the Iraquis”

Tomás Dardet President of PRLinks and Dan Gross, CEO and Co Founder of PAX USA, about their “Arm Yourself with Courage” Campaign implemented in Puerto Rico.

Aflac Bone Marrow Registration Program

admin — Wed, 29 Apr 2009 20:05:45 +0000

Fleishman-Hilliard’s Paul Dusseault and Aflac’s Laura Kane fill us in on the Aflac Bone Marrow Registration Program which made them a finalist for a 2009 PRSA Silver Anvil Award.

Plus, Stephen Chavez, Ketchum’s Director of Hispanic Marketing tells us about their award entry on “100 Years of Mexican Music”.

Air New Zealand Pink Flight

admin — Wed, 22 Apr 2009 19:11:26 +0000

Learn about Air New Zealand’s new flight offering for the GLBT community, The Pink Flight, and how comedian Kathy Griffin was brought on to celebrate the inaugural flight. We speak to CRT-Tanaka’ Marcy Walsh and Air New Zealand’s Sarah Miller Reeves about their PRSA Silver Anvil Award Finalist entry.

Sherry Goldman of Goldman Communications Group discusses her campaign with the Writers Guild of America entitled “Making East Coast Writers Voices Heard During the 100-Day Writers Guild Strike”.

Savvy Networking

admin — Thu, 09 Apr 2009 00:00:48 +0000

Sales and Marketing veteran Andrea Nierenberg introduces us to her new book: Savvy Networking: 118 Fast & Effective Tips for Business Success

PR Training and Media Relations

admin — Wed, 18 Mar 2009 22:06:56 +0000

PR Training and Media Relations with the Media Relations Maven Margo Mateas. Margo fills us in on her training workshops which will have traveling from Puerto Rico to Australia.

Changes of Public Relations Versus Advertising

admin — Wed, 11 Mar 2009 22:13:25 +0000

PR industry veteran PR Jack O’ Dwyer on the changes of public relations versus advertising and how he’s survived on Madison Avenue in New York City for the last 40 years.

The Push and Pull of Public Relations

admin — Thu, 05 Mar 2009 00:25:43 +0000

The Push and Pull of Public Relations with guest Lee Odden of TopRank Online Marketing, plus Jiyan gets some SEO questions answered.

Convergence of Social Media and Marketing

admin — Wed, 18 Feb 2009 22:26:45 +0000

Convergence of social media, marketing and customer service study, plus Susan Getgood discusses the Marketing Roadmaps Blog.

Thriving in Dismal Economy

admin — Wed, 11 Feb 2009 22:25:47 +0000

Jenny Schade on Thriving in a Dismal Economy, plus her work in understanding the emotional connections that people have with products and services.

Social Media Driving Customer Acquisitions

admin — Wed, 28 Jan 2009 22:24:23 +0000

Shashi Bellamkonda of Network Solutions discusses how Social Media is Driving New Customer Acquisitions, plus how to track those new customers, plus he offers his thought on product mangement and the outlook of social media in 2009.

PRSA 2009 Initiatives

admin — Wed, 21 Jan 2009 22:23:12 +0000

New PRSA Chair Michael Cherenson discusses transparency , community, engagement and leadership initiatives within PRSA, plus his goals as PRSA Chair.

Efficient News Releases in Todays Economy

admin — Wed, 14 Jan 2009 22:22:09 +0000

Malayna Williams, managing partner at PWR New Media, discusses preparing Efficient News Releases in Todays Economy, plus she tells us about her companys work in interactive digital communications

How Social Media is Changing Public Relations

admin — Wed, 07 Jan 2009 22:19:30 +0000

Brandy interviews Chris Johnson , CEO of DNA 13, on how social media changing the Public Relations industry, and how should PR professionals treat bloggers, social networking sites, and tools like Linked In or Twitter.

Public Relations and SEO

admin — Wed, 17 Dec 2008 17:57:08 +0000

Public Relations and SEO with Doug Motel from Site Optimized , plus what PR pros need to do to understand and utilize SEO, and what portions of business, advertising, marketing and web budget should be allocated to SEO.

Corporate Communications

admin — Sat, 13 Dec 2008 05:31:39 +0000

Author Jim Lukaszewski talks with Brandy Shapiro-Babin about corporate communications, activist counteraction, crisis communication management, employee relationship building, litigation visibility management and media relations.

Importance of Blogs in Public Relations

admin — Wed, 03 Dec 2008 17:57:19 +0000

Clemson University professor Dr. Mihaela Vorvoreanu discusses the importance of blogs in public relations, plus the latest trends and practices in new media and communications.

Online PR Strategies and Tactics

admin — Wed, 26 Nov 2008 18:08:46 +0000

Dana Todd, Chief Marketing Officer of Newsforce , discusses Online PR Strategies and Tactics, plus she fills us in on how SEMPO got to ring the NASDAQ opening bell as part of the Cyber Monday holiday shopping celebration.

PR Inside Washington

admin — Wed, 19 Nov 2008 18:11:05 +0000

Edelman and Euro RSCG Veteran Michael Smith, discusses PR Inside Washington, and he reflects back on PR done during the Obama Presidential Campaign including the Social Media effect that attracted younger people to vote.

Social Media Integration into Public Relations

admin — Wed, 05 Nov 2008 18:24:02 +0000

Todd Defren discusses implementing Social Media Integration into Public Relations, plus how clients are being encouraged to implement their social media

Providing Online Promotions

admin — Wed, 29 Oct 2008 18:30:58 +0000

Providing online promotions for one of the largest distribution businesses in the world with the Publishers Clearing House Executive Vice President Deborah Holland, and GM of Online Alex Betancur.

Craigslist founder Craig Newmark

admin — Wed, 22 Oct 2008 18:31:42 +0000

Craig Newmark, founder of CraigList previews his upcoming keynote for the 2008 PRSA Conference, plus he answers his questions on the sites growth rate, revenue model, plus how Craiglist has affected traditional media.

Influencer Marketing Strategies

admin — Wed, 15 Oct 2008 18:35:09 +0000

Influencer50 Marketing Director Nick Hayes, who tells us about influencer marketing strategies, quality and not quantity, and how he uses his background in PR as the foundation to his influencer marketing strategies.

Public Relations Companies Adjustment to Social Media

admin — Wed, 08 Oct 2008 18:38:02 +0000

Social Media Group CEO Maggie Fox on Public Relations Companies Adjustment to Social Media, and what steps should be taken to work with clients to incorporate social media into their respective campaigns.

Empowering Employees

admin — Wed, 01 Oct 2008 18:41:28 +0000

Bonfire Communications CEO Gordon Rudow discusses empowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce results and utilizing case studies.

Winners of the 2008 PRSA Silver Anvil Awards

admin — Wed, 18 Jun 2008 21:29:07 +0000

Hear from the Winners of the 2008 PRSA Silver Anvil Awards which included campaigns on education, disaster prevention and more.

Best of 2008 PRSA Silver Anvil Awards Winner

admin — Wed, 11 Jun 2008 21:27:05 +0000

Little Caesars director of communications Kathryn Oldham tells us the 2008 Best of PRSA Silver Anvil Winning Entry, the Little Caesar’s Veteran’s Program.

Awards for Best Practices in Public Relations

admin — Wed, 04 Jun 2008 21:23:04 +0000

PRSA Chair Jeff Julin profiles the PRSA Silver Anvil Awards and why the award are considered the icon of best practices in public relations, plus some background on the finalist entry Teensurance global positoning system.

Marketing and Consumer Products

admin — Wed, 14 May 2008 19:30:15 +0000

Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam with Wolf Blass Wines Boldest Play. Plus Brandy Shapiro Babin speaks with PRSA Silver Anvil Awards emcee, Food Network and CBS Early Show personality Sissy Biggers.

Pop Culture PR

admin — Thu, 01 May 2008 04:28:56 +0000

A discussion on Pop Culture PR including the damage control over the controversial photos of Miley Cyrus in an upcoming issue of Vanity Fair and how it compares to a similar situation involving pop star Britney Spears and her PR issues

Doggy Tug

admin — Thu, 27 Mar 2008 04:37:18 +0000

PR Veteran Jocelyn Brandeis discusses her work on one of her newest projects like durable dog toy Doggy Tug, plus her work in writing articles for such publications such as TravelZoo.

Rules of Marketing and PR

admin — Wed, 05 Mar 2008 05:03:20 +0000

David Meerman Scott discusses teaches us how to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly in his latest book entitled The New Rules of Marketing and PR.

Newsworthy Press Releases

admin — Wed, 13 Feb 2008 17:47:17 +0000

Your company just launched a new product and you finally printed your self published bookplus you hired on a new executive so what announcements or topics for press releases are actually newsworthy.

Super Bowl Afterthoughts

admin — Wed, 06 Feb 2008 17:50:04 +0000

Afterthoughts on the ads run during this years Super Bowl, and more specifically the marginal halftime show. Plus they examine direction of television and how it has eroded in past years.

Positive Strategic Communication

admin — Wed, 19 Dec 2007 18:28:29 +0000

Joe Beaulaurier talks to James E. Lukaszewski, of the Lukaszewski Group, who advises, coaches, and counsels the men and women who run very large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he has clients from most parts of the world. He believes that the communications problems they face can only be resolved through superior personal leadership skills combined with positive, strategic communication.

More on FH Boom

admin — Wed, 12 Dec 2007 18:30:33 +0000

Carol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.

FH Boom Project

admin — Wed, 28 Nov 2007 18:32:06 +0000

The FH Boom Project , helping Clients Connect with today’s baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, and they tell us how it focuses on female baby boomers.

Blog World 2007 recap

admin — Wed, 14 Nov 2007 18:39:31 +0000

Brandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize blogs.

PRSA 2007 Recap

admin — Wed, 31 Oct 2007 18:41:23 +0000

Joe talks with Brandy about the recent Public Relations Society of America Conference. Joe discusses his pet peeves with the Public Relations community as well as some of the new friends he made during the show.

Enviromental Sensitivity

admin — Wed, 17 Oct 2007 18:44:49 +0000

Brandy and Joe discuss the growing trend of enviromental sensitivity within the world of direct marketing and public relations.

Endorsement Marketing

admin — Thu, 11 Oct 2007 19:00:54 +0000

Brandy Shapiro-Babin interviews Jeff Zbar of ChiefHomeOfficer to discuss endorsement marketing by endorsing a product by directing a link to friends and then having the word spread out.

Non Traditional Forms of Press Release Distribution

admin — Thu, 30 Aug 2007 03:04:07 +0000

Brandy welcomes new cohost Joe Beaulaurier, and they share conference stories following SES San Jose 2007, plus they discuss Non Traditional Forms of Press Release Distribution.

Interviewing Like a Rock Star

admin — Thu, 16 Aug 2007 03:22:30 +0000

Brandy Shapiro Babin interviews the Director of Marketing and Business Development at Stephen Bradford Search, Brandon Gutman, on how how management eliminate and choose the right professionals. Also Brandon explains the analogy of hunters and farmers as it relates to business.

Future of Public Relations

admin — Thu, 26 Jul 2007 03:31:26 +0000

Brandy Shapiro Babin talks with Rhoda Weiss, national chair and CEO of the PRSA, and Alan Scott, senior vice president and chief marketing officer for the Enterprise Media Group of Dow Jones, about the recent survey conducted on the future of Public Relations.

2007 PRSA Silver Anvil Series-HIV Awareness

admin — Thu, 14 Jun 2007 03:33:44 +0000

Brandy speaks to Avid Labs senior director Ilke Arici anbout the HIV Awareness PR Campaign nominated for a 2007 PRSA Silver Anvil Series Award.

2007 PRSA Siver Anvils- Flight of the Penguins

admin — Thu, 07 Jun 2007 03:44:37 +0000

Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .

2007 PRSA Silver Anvil-Microsoft Zune

admin — Thu, 24 May 2007 03:49:47 +0000

Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.

2007 PRSA Silver Anvil-National Breast Cancer Awareness

admin — Thu, 17 May 2007 04:32:40 +0000

Brandy talks with PRSA Silver Anvil Award finalists Emily Callahan and Dawn Kahle of Weber Chandwick on Events and Observances Category for the Susan G. Komen for the Cure for National Breast Cancer Awareness Month 2007 Campaign.

2007 PRSA Silver Anvil Awards Preview

admin — Thu, 10 May 2007 04:42:17 +0000

Joice Truban Curry, President and CEO of C3 Communications and Steve Littlejohn, Vice President of Public Affairs for Express Scripts preview the 2007 PRSA Silver Anvil Awards.

2007 PRSA Silver Anvils-Hurricane Katrina

admin — Thu, 03 May 2007 04:53:16 +0000

Christine Barney, APR CEO of RBB Public Relations discusses on the on their 2007 PRSA Silver Anvil submission on their Tracfone cellphone campaign to Hurricane Katrina victims.

2007 PRSA Silver Anvils- Dell and Hayden

admin — Wed, 25 Apr 2007 05:00:32 +0000

Paula Pedene of the Carl Hayden Medical Center talks about her entry to the Silver Anvil Awards. Gretchen Miller who talks about how Dell handled their Battery Recall issue with positive PR.

2007 PRSA Silver Anvil Awards Preview

admin — Wed, 18 Apr 2007 05:03:01 +0000

Cover Story begins its extended coverage of the 2007 PRSA Silver Anvil Awards and previews the event with guests Rhoda Weiss, APR, Fellow PRSA, is the 2007 chair and CEO of PRSA, Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman.

Motivating Employees Part 2

admin — Wed, 28 Mar 2007 05:09:40 +0000

Brandy welcomes Vince Thompson, author of Ignited: Managers! Light Up Your Company and Career for More Power, More Purpose and More Success, and he discusses how to ignite your employees.

Search Marketing Standard

admin — Wed, 28 Feb 2007 05:21:46 +0000

Boris Mordkovich, the publisher of Search Marketing Standard, the only print SEO/SEM magazine explains what it takes to deliver marketing news in an entertaining format.

Making a Sudden Impact on Public Relations

admin — Wed, 17 Jan 2007 05:24:23 +0000

Learn tips on How to make a sudden impact on your Public Relations with Michael Cherenson, the Executive Vice President of The Cherenson Group and a 15-year industry veteran and the author of three studies on the impact of public relations.

Life Tips

admin — Wed, 03 Jan 2007 05:28:43 +0000

Brandy talks with Life Tips editor Melanie Nayer on her background with boston.com, Fortune Magazine and Boston Globe and their new radio program with WebmasterRadio.FM.

Interactive Marketing and Advertising

admin — Wed, 06 Sep 2006 05:36:17 +0000

Learn all about the interactive advertising industry from iMedia Connection Editor at Large Masha Geller who also runs Geller Public Relations, a strategic communications consultancy focusing on interactive marketing and advertising.

Press Releases and Newswire Services

admin — Wed, 16 Aug 2006 05:42:01 +0000

Roles are switched as PRWeb President David McInnis is the guest instead of cohost to discuss press releases, Americall Corporation and newswire services.

Handwritten Notes

admin — Wed, 02 Aug 2006 05:45:25 +0000

Margaret Shepard, Author of The Art of Civilized Communication: A Guide to Expressing Yourself with Style and Grace, discusses how handwritten notes can make a huge difference in how you are perceived.

Winning the Silver Anvils

admin — Wed, 05 Jul 2006 05:50:45 +0000

Public Relations Innovator Jack Berman reflects back on his companys prestigious 2006 Silver Anvil Award for a 2006 Media Relations Campaign on behalf of Jabra North America in the Marketing Consumer Products Technology category.

Emerging Presence of Home Offices

admin — Wed, 28 Jun 2006 06:01:00 +0000

Joined by freelance corporate copywriter and a home-business expert Jeff Zbar, who has followed the Markcom Trade as the weekly advertising and marketing columnist for the South Florida Sun-Sentinel, that’s a big-wig newspaper folks, and as a frequent contributor to Advertising Age magazine. He discusses how he helps coorporations focus on the emerging presence of home offices.

2006 PRSA Silver Anvil Awards-PR Professional of the Year

admin — Wed, 21 Jun 2006 06:05:21 +0000

Bernadette Mansur, Senior Vice President for Communications as well as the Executive Director for the NHL Foundation, discusses her recognition as the Public Relations Professional of the year at the 2006 PRSA Silver Anvil Awards.

PRSA 2006 Silver Anvil-Dove Campaign for Real Beauty

admin — Wed, 14 Jun 2006 06:09:59 +0000

Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman discuss their 2006 Silver Anvil Award entry on their Dove Campaign for Real Beauty.

2006 Silver Anvil Awards-Kodak

admin — Wed, 07 Jun 2006 06:20:20 +0000

As Worldwide Public Relations Director for Kodaks Consumer Digital Imaging Group, Erin M. Foster is responsible for all global communication of the award-winning EasyShare consumer digital photography system that includes digital cameras and docks, home printing solutions, and Kodak Easy Share software and Kodak Gallery.

Most recently, Erin has been instrumental in the Kodak brand transformation initiatives, managing programs such as the opening of the Kodak pop-up stores in New York and San Francisco and the company’s innovation platforms at numerous trade shows and conferences around the world.

2006 PRSA Silver Anvils-I4 Commerce and Peppercoin

admin — Wed, 31 May 2006 06:39:15 +0000

On the program are Mark W. McClennan and Heather Fields of Schwartz Communications, a Public relations firm specializing in emerging growth companies discusses Leveraging Clients Public Relations. They also discussed their two Silver Anvil Awards from the Public Relations Society of America for its work on behalf of I4 Commerce and Peppercoin.

2006 PRSA Silver Anvils-Chicago for Everyone

admin — Wed, 24 May 2006 06:47:35 +0000

PRSA Silver Anvil Coverage continues with Dome HK President, Douglas Dome and VP and Media Relations Director, Katie Durkin. This Chicago based firm was responsible for a great campaign with General Motors called Chicago for Everyone, which touched over 10,000 unique consumers.

2006 PRSA Silver Anvils-Alaska

admin — Wed, 10 May 2006 06:51:15 +0000

Learn about Alaska Communications Systems Group being honored with a 2006 PRSA Silver Anvil for outstanding IR programming for companies with sales up to $500 million.plus Marcus Thomas LLC partner Mark Bachmann and Lynn Eastop on their Silver Anvil entry.

2006 PRSA Silver Anvil- National PRSA Award of Excellence

admin — Wed, 03 May 2006 23:26:56 +0000

Joice Truban Curry of c3 Communications explains the Silver Anvil Series finalist entry for the National PRSA Award of Excellence for their campaign with San Diego amusement park, Belmont Park, home to the Giant Dipper Roller Coaster.

Book Publishing 2.0

admin — Wed, 12 Apr 2006 23:41:44 +0000

Brandy and Mick talk with expert authors Mike Drew and Chris Maddock on Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle?

Business to Business Internet Marketing

admin — Wed, 29 Mar 2006 23:46:47 +0000

Barry Silverstein talks books and Business to Business Internet Marketing, plus direct marketing Business to Business Internet Marketing and Internet Marketing for Information Technology Companies.

Media Relations and News Reporting

admin — Wed, 22 Mar 2006 23:51:59 +0000

Kelly Womer from Carmichael Lynch Spong talks with Brandy Shapiro-Babin about her experiences in public relations, including media relations, corporate communications, and news reporting.

Internet Marketing for Information Technology Companies

admin — Thu, 16 Mar 2006 00:32:04 +0000

Guest Barry Silverstein discusses direct marketing, Business to Business Internet Marketing, & Internet Marketing for Information Technology Companies, plus Brandy previews the re-launch of Affiliate Marketing Today, whereby the the team from Commission Junction discusses affiliate marketing maximizing relationships, strategic positioning and really using all the information at that awesome organization has to help you meet and exceed your goals with your affiliate marketing programs.

All Things PRWeb

admin — Thu, 09 Mar 2006 00:46:43 +0000

Brandy will explain how her cohost David McInnis has done an amazing, job of creating not only a wire service, but a company that truly is the online visibility company. So this show discusses all things PRWeb.

Customer Relationships

admin — Thu, 19 Jan 2006 00:52:59 +0000

Scott Hornstein, a consultant, lecturer, and author who works with clients in all phases of marketing,discusses customer relationships and how to manage them properly.

MacWorld 2006

admin — Thu, 12 Jan 2006 00:57:36 +0000

The entire PRWeb crew is live at MacWorld and Mick tells us about the new iPod news as well as new programs created for mp3 players.

Strategic and Tactical

admin — Thu, 22 Dec 2005 01:00:45 +0000

Barry Epstein, whose firm offers strategic and tactical public relations and marketing communications services, tells us how to use the internet and other media outlets to properly disseminate information.

Customer Satisfaction

admin — Thu, 01 Dec 2005 01:15:08 +0000

David Ratner, President and Chief Operating Officer of Newman Communications ,a leading national book publicity firm, explains his dedication to customer satisfaction.

Marketing to a Younger Demographic

admin — Thu, 24 Nov 2005 01:19:50 +0000

That person with the keys would be none other than one of the heirs of the Babin throne, Joshua Babin. They discuss such topics as what kind of ads do and dont work on the internet, How teens influence parental spending, what the must-have gadgets are and much, much more.

Pubcon 2005

admin — Thu, 17 Nov 2005 01:27:01 +0000

Mick Jolly tells us new plans in store for PRWeb, Ron Brightman from PartyPoker about their affiliate program, plus many more guests from Webmaster World.

Stephanie Plum

admin — Sun, 06 Nov 2005 01:42:12 +0000

New York Times Best Selling Author Janet Evanovich, the #1 bestselling author of the Stephanie Plum novels, explains the success of her Stephanie Plum book series.

Getting on the Best Seller List

admin — Thu, 22 Sep 2005 01:48:18 +0000

Mick and Brandy talk to Michael Drew of PromoteABook, and Entrepreneur Press, a division of Entrepreneur Magazine, tells us what it takes to get a book on the best seller list.

PR Strategies of Promoting New Books

admin — Thu, 15 Sep 2005 01:51:50 +0000

Discussing the PR Strategies of promoting new books with David Ratner, President and Chief Operating Officer of Newman Communications ,a leading national book publicity firm.

The Hook with Katie Kempner

admin — Thu, 25 Aug 2005 01:56:33 +0000

Katie Kempner, Vice President and Director of Agency Communications at Crispin Porter and Bogusky, and Vice President of Corporate Communication for MDC Partners, previews her new radio show, The Hook.

New Technology on Traditional Advertising

admin — Thu, 18 Aug 2005 02:08:05 +0000

Agency.com Vice President and Creative Director Dorian Sweet gives us his take on how technology is taking its effect towards traditional advertising.

Search Engine Strategies San Jose 2005

admin — Thu, 11 Aug 2005 02:11:07 +0000

Brandy and Mick broadcast on location from Search Engine Strategies 2005 in San Jose.

Excelling in Advertising

admin — Thu, 28 Jul 2005 02:17:50 +0000

Katie Kempner of Crispin Porter and Bogusky and MDC Partners on her quick rise into the advertising world.

Latin American PR

admin — Thu, 21 Jul 2005 02:20:16 +0000

Brandy & Mick talk to Alec Rosen of AJR & Partners about his role in Microsoft Latin America, and his previous jobs at Edelman Public Relations, and Burson-Marsteller.

PR Growth

admin — Thu, 14 Jul 2005 02:24:46 +0000

Mick discloses some expansion plans underway at PRWeb and what the growth means to growth in the PR industry.

PromoteABook

admin — Thu, 07 Jul 2005 02:29:39 +0000

Brandy and Mick speak with Michael Drew who gives valuable tips and strategies on book promotion with his site, PromoteABook.

SEO Copywriting

admin — Thu, 30 Jun 2005 02:33:33 +0000

Heather Lloyd-Martin talks to Brandy and Mick about her company, SuccessWorks which specializes in SEO copywriting. She also is involved with the Internet Marketing Advisory Board, Direct Marketing Association and DMA Search Council.

Public Relations Scandals

admin — Thu, 09 Jun 2005 02:37:17 +0000

Mick and Brandy talk about how to avoid a PR crisis siting examples of the Merck scandal and the Johnson and Johnson handling of the Tylenol situation.

Persuasion Architecture

admin — Thu, 02 Jun 2005 02:40:27 +0000

Bryan Eisenberg of Future Now talks to Mick and Brandy about his company, marketing analytics, and his patented Persuasion Architecture.

Syndicate Conference

admin — Thu, 19 May 2005 03:00:17 +0000

Brandy, David, and Mick talk business strategies live from the Syndicate Conference, a forum for transforming business strategies in relation to syndication.

Heritage Brands

admin — Thu, 12 May 2005 03:05:59 +0000

PRSA Silver Anvil Award Judge Peter Nasca discusses some of the wonderful things he has done in regard to working with heritage brands from a Public Relations standpoint, including American Express, Continental Airlines, Ryder and Centuri Video.

Customer Service

admin — Thu, 28 Apr 2005 03:09:53 +0000

Mick and Brandy discuss customer service in the service industry and how companies should be more accountable. Brandy also talks about her tradeshow journey to Prague in the Czech Republic.

The Fringe

admin — Thu, 14 Apr 2005 03:12:55 +0000

Nani Vinken joins Brandy to discuss her past and her plans for a new show on WebmasterRadio.FM called The Fringe.

Online Dating and Personals

admin — Thu, 07 Apr 2005 03:16:24 +0000

Brandy talks to Tim Schanu of Friend Finder about internet online dating and personals.

Creative Advertising Techniques

admin — Thu, 31 Mar 2005 03:18:39 +0000

Brandy and Mick talk about creative advertising techniques and the creative use of PR.

Web Design

admin — Thu, 24 Mar 2005 03:20:45 +0000

Brandy Shapiro-Babin talks with Toni Ivey from OmegaNet about the importance of proper web design.

Managing PR Programs

admin — Thu, 17 Mar 2005 03:23:53 +0000

Brandy talks to Adam Mersky of Voce Comm about his expertise in public relations, strategic planning and media and analyst relations.

Long Term Strategic Planning.

admin — Thu, 10 Mar 2005 03:26:40 +0000

Brett Goldberg of cDigix and formerly of Best Practices, LLC talks to Brandy about long term strategic planning.

RichContent

admin — Thu, 17 Feb 2005 03:29:10 +0000

Mark Effinger, CEO and Chief Evangelist of RichContent, which specializes in Optimization, Broadcast and Syndication of online media for SEO including Video, Audio, Images, Text, Blog posts, Powerpoints and other online content.

Advertising and e-services

admin — Thu, 10 Feb 2005 03:35:22 +0000

Peta Phipps talks to Brandy, Mick and David about public relations, advertising and e-services.

Talk Radio

admin — Thu, 03 Feb 2005 03:45:58 +0000

Manny Munoz, a talk radio host WIOD-AM in Miami, talks with Brandy and David about the state of the radio industry.

Beooming an Entrepreneur

admin — Thu, 27 Jan 2005 03:50:53 +0000

Author Matt Bacak, who has marketed for some of the worlds top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies, discusses his first online business as an entrepreneur.

Marketing Communications

admin — Thu, 20 Jan 2005 03:56:56 +0000

Tony Winders of ValueClick Media discusses marketing communications, pay-per-click and his stint as director of marketing for a game developer.

Publicity Strategies

admin — Thu, 13 Jan 2005 03:59:14 +0000

Annie Jennings talks to Brandy and Mick about her national PR firm which specializes in publicity strategies.

Public Service Announcements

admin — Thu, 23 Dec 2004 04:13:43 +0000

Brandy, Mick and David talk about good will in the holiday season via public service announcements.

Sales Training

admin — Thu, 16 Dec 2004 04:04:51 +0000

Dan Seidman of SalesAutopsy.com talks about how to improve sales skills through sales training.

Advertising and PR

admin — Thu, 09 Dec 2004 04:16:45 +0000

Barry Schwartz aka Rustybrick of Barry Schwartz PR Associates talks about advertising and PR including his introduction to the US of Legos, and Rubiks Cube.

Consulting Firms

admin — Thu, 02 Dec 2004 04:18:52 +0000

In the first episode of Cover Story, Brandy talks with Mark Effinger of ExitPath about the difference in consulting firms.

The PRSA Experience

admin — Tue, 30 Nov 2004 04:01:44 +0000

Maria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.