SEO PR Training

March 9, 2011 by  
Filed under Episodes

SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.

The Wizards of Spin

February 16, 2011 by  
Filed under Episodes

Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how
citizens get information.

How to Hire the Right PR Firm

February 9, 2011 by  
Filed under Episodes

How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.

Young Entrepreneurship

January 26, 2011 by  
Filed under Episodes

Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.

Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.

Celebrity and Do-It-Yourself PR

January 19, 2011 by  
Filed under Episodes

Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcoming
Reality of Fashion, Reality of Aids Event For Fashion Week 2011
, plus she fills us in about the new
PRLearningCenter
, which offers Do-It-Yourself PR classes.

Public Relations, Social Media And Customer Service

January 12, 2011 by  
Filed under Episodes

Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.

Strategic Use of Social Media for Brand Building

December 29, 2010 by  
Filed under Episodes

Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.

Measurement by Quantity, Quality and Influence

December 15, 2010 by  
Filed under Episodes

Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.

Personal Public Relations Branding

November 17, 2010 by  
Filed under Episodes

Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.

Articles for Reference:
Personal branding:
Branding and the Me Economy
Twitter Could Become The Unemployed Person’s Best Friend
The Maestro of Personal Branding
B2B PR:
How to Take Advantage of the New B2B Buying Behavior
How to Turn a B2B Company into a B2B Thought Leader

Taking Command Of Your Messaging

November 10, 2010 by  
Filed under Episodes

Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.