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About Cover Story

We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.

Latest Show Episodes & Updates

SEO PR Training
Air Date: March 9, 2011

SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.



The Wizards of Spin
Air Date: February 16, 2011

Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.



How to Hire the Right PR Firm
Air Date: February 9, 2011

How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.



Young Entrepreneurship
Air Date: January 26, 2011

Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.

Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.



Celebrity and Do-It-Yourself PR
Air Date: January 19, 2011

Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcoming
Reality of Fashion, Reality of Aids Event For Fashion Week 2011
, plus she fills us in about the new
PRLearningCenter
, which offers Do-It-Yourself PR classes.



Public Relations, Social Media And Customer Service
Air Date: January 12, 2011

Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.



Strategic Use of Social Media for Brand Building
Air Date: December 29, 2010

Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.



Measurement by Quantity, Quality and Influence
Air Date: December 15, 2010

Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.



Personal Public Relations Branding
Air Date: November 17, 2010

Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.



Taking Command Of Your Messaging
Air Date: November 10, 2010

Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.