Latest Show Episodes & Updates
Social Media Not for Crisis or Reputation Management?Air Date: February 3, 2010
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.
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Air Date: January 27, 2010
Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.
They also discuss influencer relations, convergence, social media influence in PR and more.
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Air Date: January 20, 2010
Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in 2010.
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Air Date: January 13, 2010
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends.
She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
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Air Date: January 6, 2010
Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide.
Jody discusses Dynamic Strategic Trending and how her company was able to connect with such major brands on these trending studies and how these studies her company conducts help build the transparency and visibility of the brands that they study.
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Air Date: October 28, 2009
APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.
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Air Date: October 21, 2009
Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A Focus on Social Values to Drive Business Results
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Air Date: October 14, 2009
Jenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and
Mike Smith discusses his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.
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Air Date: October 13, 2009
Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore.
Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key Opinion Leaders in Health Care Social Media.
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Air Date: October 7, 2009
We get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come at the event coming to San Diego.
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