How to get your clients to tell you what they want to buy and how much they want to pay for it. Gillian shares her process for getting info out of key SEOMoz clients and how it helps grow the company.
Starting an Affiliate Program? Gillian and Nina welcome Joanna Lord with the SEOmoz affiliate program who fills us in on how to create your own startup affiliate program.
Pricing Models, from hourly consulting to productization of services, Gillian and Nina talk about how to sell your services with more profit and less effort. This broadcast covers how to create service packages, adding products to increase the value of your services, growing with product vs employees, and using e-books and audio to sell more effectively.
Introducing Gillian Muessig, President/Co-founder SEOmoz and Nina Price, Technology MBA, Business Coach, Traditional Chinese Medicine practitioner. Guest Matthew Finlay, GM of Rising Media, producers of emetrics and SMX conferences in Europe and Canada reveals how speakers are chosen, tips for seasoned speakers and encourages new voices to apply to speak.