ad|Tech Chicago 09 Interviews
September 5, 2009 by Jim Hedger
Filed under WMR Blog
Shawna Fennell, founder of 1choice4yourstore.com spent two days attending and gathering interviews at the recent ad|Tech Chicago 09 on behalf of WebmasterRadio.FM.
Leveraging Digital Audience Networks
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.
Media Representation and Placement
Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation & placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic, & International Markets.
Shopping Cart Solutions
Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.
Using Video in Campaigns
iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.
Web Content Management
Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.
Enterprise Phone Call Tracking
Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.
Plum Productions
Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.
Creative Sessions at AdTech Chicago 2009
Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.
IfByPhone Interactive Voice Response
Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.
Mapping Influence Social Graphing
Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.
Direct Response Offer Management
DDrome is a Direct Response Offer Management Engine that offers Advanced Customer & Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.
iContact Email Marketing
Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.
TheBabyCD with Timothy Kelly
Timothy Kelly is the President of The BabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care.
Integrating Mobile Marketing and Advertising
Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.
Defining Segmentation
Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.
Interactive SMS Mobile Marketing
We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.
Mobile Technology Solutions
Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.
Search Tactics and Techniques for Emerging Platforms
Jeff Ferguson of Local.com fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.
Search Engine Strategies San Jose Interviews (part 1 of 3)
August 24, 2009 by Jim Hedger
Filed under WMR Blog
After a hectic week comprised mainly of editing the background noise of the SES trade show down to a dull roar, our engineers have finished a first batch of interviews from Search Engine Strategies San Jose 2009.
iSpionage for PPC
Leon Krishnayana of iSpionage.com tells us about his companys services in PPC Competitive intelligence, Keyword research tool and PPC campaign builder.
Usability Testing
Usability Testing discussion with UserTesting.com founder Darrell Benatar, who explains how his web-based user testing tool enables businesses to test users remotely, with results in as little as an hour.
SEO Expert Steve Wiideman
Steve Wiideman of LocalSplash discusses changes in the local search industry and how can businesses plan ahead, plus he explains how owns the top spot in Google for seo expert.
Technology Platform Search Marketers Cant Live Without
Adam Goldberg a former Google Insider and Co-Founder of Clear Saleing, discusses winning a Coveted Search Engine Watch Award at Search Engine Strategies San Jose 2009 on Technology Platform Search Marketers Can’t Live Without.
Leapfish Universal Search
Mark Kithcart, Director of Marketing for Leapfish.com, a universal search engine that captures the variety of the Web, discusses what users can expect when they reach their home page and their plans for the future.
AdReady Online Display Advertising
Justin Baker, Director of Marketing for AdReady tells us about their online display advertising product and the problems AdReady tries to solve? their customers and what are the most compelling trends shaping the marketplace today.
Rough Year in Search
Bill Leake of Apogee Search tells us about the upsides and downsides of search that they have encountered in 2009, and how they have they have maintained their search campaigns with their clients.
WebmasterRadio.FM is Proud to Announce…
August 19, 2009 by Jim Hedger
Filed under WMR Blog
WebmasterRadio.FM has grown its programming line-up significantly this year. In 2009, WebmasterRadio.FM has added eight new shows to the schedule and re-introduced two others. Today, we are able to announce the addition of two new shows, both of which are currently in pre-production.
The first will be hosted by Shawna Fennell, founder of 1 Choice 4 Your Store address E-commerce, online store development and merchant marketing. Shawna is an experienced radio host who’s Yahoo! Store Power Hour was a highly rated show at another online radio network. We are very pleased to welcome her to the WebmasterRadio.FM family.
Shawna’s new show will air shortly after Labor Day. Just so you know, we’re looking for suggestions to name the show. Forward your ideas to jimhedger @ webmasterradio.fm and, if the name you suggest is chosen, we’ll make sure you get some cool tech shwag.
Also debuting in September will be a show dedicated to a behind the scenes look at the madness we call our industry. SEOGossip with Scott Polk and Shannon Poole will take a totally unidentifying snapshot of weird, funny, interesting things, people and events in the search marketing world. Anyone who attends conferences knows Scott and Shannon. Witty, irreverent, brilliant and enormously fun, our dynamic duo will strive to show the human face of one of the most interesting industries in the world.
Both shows will air in early to mid-September. Welcome Shawna, Scott and Shannon!
SEGuru’s Great Big Organic (SEO) Tool
August 18, 2009 by Jim Hedger
Filed under WMR Blog
Memo: SEGuru’s Great Big Organic Tool
To: The busy webmaster and search engine optimization specialist on the go
From: SEGuru and WebmasterRadio.FM
Re:
WebmasterRadio.FM’s SEGuru, host of SEO Rockstars decided to open his tool chest and publish a page organizing his favorite SEO tools, reporters and checkers.My
Great BigOrganicTool.com puts several dozen free tools used by crackerjack SEOs on one page. It’s the tool box we use when analyzing our own SEO efforts at WebmasterRadio.FM and we’d like to open it up and share it with you.With love and respect:
SEGuru and WebmasterRadio.FM
WebmasterRadio.FM Heading to San Jose
August 6, 2009 by Jim Hedger
Filed under WMR Blog
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Five days from today several thousand search professionals ranging from SEOs to PPC experts to search engine developers will descend on the San Jose Convention Center for the largest annual search related event in the world, Search Engine Strategies San Jose. Running five days from August 10 – 14, SES San Jose is a full week of intense skills sharing, networking, evening events and eventually, physical and mental exhaustion. SES veterans eagerly await this show.
WebmasterRadio.FM will be bringing our audience full coverage of SES San Jose. We will be live-casting each keynote address, interviewing a few dozen speakers and industry luminaries, covering any and all breaking news that occurs or is announced at the event, and throwing one of our largest SearchBash parties.
As usual, we are inviting everyone attending SES San Jose to drop by our booth to meet some of our show hosts and radio personalities. You’ll be able to find WebmasterRadio.FM’s booth in the right-hand side corner of the trade-show floor, near the area set aside for lunch. Our booth number is #703, our staff is friendly and our sofas are going to be filled with live interview action virtually from start to finish.
As I wrote earlier, if you are (for whatever reason) unable to get up in time for the keynote speeches, tune in to WebmasterRadio.FM while waking. We’re live-casting all keynotes. Also, stay tuned as we will be breaking into our live-stream for special announcements, breaking news and general fun from the trade-show floor.
Tuesday night, WebmasterRadio.FM is throwing the largest party of the event, SearchBash at Pearl Nightclub (2 blocks away from the Convention Center at 8 S. First St, San Jose, CA. 95113). Because Google is NOT hosting a Google Dance this year, we expect a very heavy turnout and will not be able to allow anyone past the door who has not first RSVP’ed. Please let us know you’re coming by following THIS LINK to RSVP for SearchBash.
We are all looking forward to the coming week and hope to see you at Search Engine Strategies San Jose. Stay tuned to the network friends, we have some amazing content coming up… 
Three New WebmasterRadio Shows Debut in August
August 3, 2009 by Jim Hedger
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August is a busy month here at WebmasterRadio.FM. Along with our full scale coverage of the upcoming Search Engine Strategies Conference (complete with a full-scale SearchBash party), WebmasterRadio.FM has three new shows debuting this month.
WordPress developers and bloggers will be pleased to note, world renown WordPress expert, Joost De Valk hosts “Press This!”, a show featuring exclusive interview with fellow WordPress developers, topics such as WordPress hosting and SEO, and news on the latest plug-ins and updates. “Press This“ premieres August 4th and will air every Tuesday at 5pm Eastern/ 2pm Pacific.
For email marketers we have, “Inboxed”, an e-mail marketing program recently added to the network offering best practices for email marketing strategies. “Inboxed“ is hosted XY7 and Rapid Response Marketing CEO Kevin De Vincenzi, Marketing Director Jon Fondy and and email marketing expert Adam Young. The program airs Wednesdays at 5pm Eastern, 2pm Pacific.
“Search Cowboys” is a program that covers news on search engine marketing, social media and other related subjects. Based in Europe, “Search Cowboys“ will have a special interest in Search in Europe, and they will also feature bloggers from around Europe. The program is hosted by European search engine marketers Bas van Den Beld and Roy Huskies, premieres August 20th and will air every Thursday at 1pm Eastern/ 10am Pacific.
Bing – Yahoo Deal Coverage on WebmasterRadio.FM
July 31, 2009 by Jim Hedger
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It has been an intense two days for the staff and show hosts at WebmasterRadio.FM. Somewhere around 6pm Eastern we learned that the MSFT/YHOO rumors we had been hearing all afternoon were in fact true and that a major announcement was to be issued early Thursday morning. A leisurely summer’s afternoon had suddenly turned into a frantic 36-hours of news gathering, phone calls and show planning.
Here is a run-down of WebmasterRadio.FM shows and posts covering the Bing – Yahoo Search deal.
We worked quickly to get a special presentation together and by 9pm, we went live-to-air with a Bing/Yahoo analysis panel made up of Sarah Lacy from BusinessWeek & TechCrunch, Disa Johnson and Jim Hedger, which was moderated by Daron Babin. –> “Microsoft-Yahoo Search Deal Imminent”
Thursday morning, Yahoo and Microsoft CEOs Carol Bartz and Steve Ballmer held a joint press conference at 5:45am Pacific announcing the details of the Microsoft Bing / Yahoo Search deal. After hearing the details, I wrote a blog post, “The Benefits of BingYa!” as a short examination of who in our industry most benefits from the deal.
Thursday afternoon, WebmasterRadio.FM shows Webcology and Office Hours with Vanessa Fox covered the deal.
Webcology (2PM): “The Benefits of BingYa!-The Microsoft Yahoo Search Deal”
Office Hours with Vanessa Fox (3PM): “Yahoo Microsoft Deal Effect on Owners, Developers and SEOs”
To cap our coverage of the Bing – Yahoo thing, the original pioneer of search coverage, Danny Sullivan and Marshall Sponder from the New York Times dedicated nearly 90-minutes to a special edition of Danny’s popular Searchcast on WebmasterRadio.FM –> “Understanding the Microsoft Bing and Yahoo Search Deal”
That’s a lot of coverage in what amounts to a 36-hour period. Special thanks to everyone involved. We will continue following this story as it develops.
Bing+Yahoo=?: Decoding the Deal of the Decade, A Special SearchCast with Danny Sullivan
July 30, 2009 by Jim Hedger
Filed under WMR Blog
Danny Sullivan joins New York Times SEO Expert Marshall Simmonds on a special SearchCast tonight at 7PM Eastern (4PM Pacific) on WebmasterRadio.FM to discuss the Microsoft Bing – Yahoo Search agreement.
Dominated by Google for most of this decade, search advertising is a multi-billion dollar a year business. Google has commanded such an overwhelming share of the search advertising market for so long, Yahoo, Microsoft and others have been unable to present any credible competition and a sense of stagnation in the search marketplace set in.
Microsoft has been trying to strike a deal with a very reluctant Yahoo for over a year. Its attempts to acquire all or part of Yahoo was one of the defining events in tech in 2008. Yesterday’s announcement from Yahoo and Microsoft is the start of what will unarguably become one of the greatest shifts in the history of search.
To better understand the impact of yesterday’s announcement, Join Danny Sullivan and Marshall Simmonds live at 7PM eastern this evening (July 30) on WebmasterRadio.FM for a special episode of SearchCast.
Nielsen Researcher Explores the Rise of “Power Moms†and Their Online Presence as Guest on Purse Strings – 3pm Eastern
July 21, 2009 by Jim Hedger
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Jessica Hogue, research director for The Nielsen Company is Maria’s guest on Purse Strings at 3pm today.
Ms. Hogue will discuss a recent key consumer segment analysis she spearheaded, which focuses on the “Power Moms†market. Power Moms are women between the ages of 25 and 54, with at least one child, who regularly participate in online activities. Ms. Hogue will explain how these Power Moms are using the Web to communicate and what they’re saying.
The report is based on a blend of blog posts, comments and Web links developed through ongoing monitoring of more than 10,000 mom and parenting blogs.
According to a recent Nielsen Power Moms report, moms identified as “Established Moms,†aged 40-50 with three or more children at home, are heavy online shoppers. Moms labeled as “Newbie Moms,†aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.
“The insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them,†said Maria Reitan show host and Sr. Principal at Carmichael Lynch Spong. “Companies must understand where these women are, what they are doing and what messages will break through the online clutter.â€
Jessica Hogue oversees integrated Nielsen online research and analytics for the company’s consumer packaged goods (CPG) practice. In this role, she manages research projects to study consumer perceptions of multiple brands and consumer categories, and leads Nielsen’s online health, wellness and sustainability trend research.
The episode airs at 3PM eastern, Tuesday July 21 and will be available on-demand in the Purse Strings Archive at WebmasterRadio.FM or via distributors such as iTunes and Mobilecast.
SearchBash San Jose Details
July 19, 2009 by Jim Hedger
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WebmasterRadio.FM’s SearchBash San Jose 2009 will be held on Thursday August 11 at Pearl Nightclub in downtown San Jose. Doors open at 8:30pm with an open bar opening around 9:00pm.
Though SearchBash is open to everyone attending the Search Engine Strategies San Jose Conference, registration is required for admittance. Please click here to register for SearchBash San Jose 2009.
Pearl Nightclub is located at 8 S. First St, San Jose, just three blocks from the San Jose Convention Center.
