Two more of the long-term legends of search engine marketing are coming to WebmasterRadio.FM starting next week.
Greg Niland (aka GoodROI) was the original host of Good Karma which aired on WebmasterRadio.FM from December 2005 until December 2007. An active member of the Internet Marketers of New York and avid organizer of IMNY charity events, Greg is one of the swiftest search marketers in the world.
Frank Watson (aka AussieWebmaster), is well known in the SEO, PPC and affiliate marketing communities. He is also a staple speaker on the web marketing conference tour making frequent appearances at Search Engine Strategies and Affiliate Convention events. He is a writer, educator, lecturer and one hell of a fine web marketer. His columns can be read regularly at Search Engine Watch.
Greg and Frank will have a free wheeling sort of show where they will take and pose difficult questions on search marketing and the business of being a working webmaster. With nearly three decades of experience between them, Greg and Frank are enormous additions to the WebmasterRadio.FM family of show hosts.
Tune into Search for Solutions, weekly on WebmasterRadio.FM starting Monday February 1, 2010 at 7pm ET, 4pm PT or download podcasts from the WebmasterRadio.FM archives, from iTunes, or from other fine podcast distribution outlets.
WebmasterRadio.FM has grown its programming line-up significantly this year. In 2009, WebmasterRadio.FM has added eight new shows to the schedule and re-introduced two others. Today, we are able to announce the addition of two new shows, both of which are currently in pre-production.
The first will be hosted by Shawna Fennell, founder of 1 Choice 4 Your Store address E-commerce, online store development and merchant marketing. Shawna is an experienced radio host who’s Yahoo! Store Power Hour was a highly rated show at another online radio network. We are very pleased to welcome her to the WebmasterRadio.FM family.
Shawna’s new show will air shortly after Labor Day. Just so you know, we’re looking for suggestions to name the show. Forward your ideas to jimhedger @ webmasterradio.fm and, if the name you suggest is chosen, we’ll make sure you get some cool tech shwag.
Also debuting in September will be a show dedicated to a behind the scenes look at the madness we call our industry. SEOGossip with Scott Polk and Shannon Poole will take a totally unidentifying snapshot of weird, funny, interesting things, people and events in the search marketing world. Anyone who attends conferences knows Scott and Shannon. Witty, irreverent, brilliant and enormously fun, our dynamic duo will strive to show the human face of one of the most interesting industries in the world.
Both shows will air in early to mid-September. Welcome Shawna, Scott and Shannon!
Five days from today several thousand search professionals ranging from SEOs to PPC experts to search engine developers will descend on the San Jose Convention Center for the largest annual search related event in the world, Search Engine Strategies San Jose. Running five days from August 10 – 14, SES San Jose is a full week of intense skills sharing, networking, evening events and eventually, physical and mental exhaustion. SES veterans eagerly await this show.
WebmasterRadio.FM will be bringing our audience full coverage of SES San Jose. We will be live-casting each keynote address, interviewing a few dozen speakers and industry luminaries, covering any and all breaking news that occurs or is announced at the event, and throwing one of our largest SearchBash parties.
As usual, we are inviting everyone attending SES San Jose to drop by our booth to meet some of our show hosts and radio personalities. You’ll be able to find WebmasterRadio.FM’s booth in the right-hand side corner of the trade-show floor, near the area set aside for lunch. Our booth number is #703, our staff is friendly and our sofas are going to be filled with live interview action virtually from start to finish.
As I wrote earlier, if you are (for whatever reason) unable to get up in time for the keynote speeches, tune in to WebmasterRadio.FM while waking. We’re live-casting all keynotes. Also, stay tuned as we will be breaking into our live-stream for special announcements, breaking news and general fun from the trade-show floor.
Tuesday night, WebmasterRadio.FM is throwing the largest party of the event, SearchBash at Pearl Nightclub (2 blocks away from the Convention Center at 8 S. First St, San Jose, CA. 95113). Because Google is NOT hosting a Google Dance this year, we expect a very heavy turnout and will not be able to allow anyone past the door who has not first RSVP’ed. Please let us know you’re coming by following THIS LINK to RSVP for SearchBash.
We are all looking forward to the coming week and hope to see you at Search Engine Strategies San Jose. Stay tuned to the network friends, we have some amazing content coming up…
August is a busy month here at WebmasterRadio.FM. Along with our full scale coverage of the upcoming Search Engine Strategies Conference (complete with a full-scale SearchBash party), WebmasterRadio.FM has three new shows debuting this month.
WordPress developers and bloggers will be pleased to note, world renown WordPress expert, Joost De Valk hosts “Press This!”, a show featuring exclusive interview with fellow WordPress developers, topics such as WordPress hosting and SEO, and news on the latest plug-ins and updates. “Press This“ premieres August 4th and will air every Tuesday at 5pm Eastern/ 2pm Pacific.
For email marketers we have, “Inboxed”, an e-mail marketing program recently added to the network offering best practices for email marketing strategies. “Inboxed“ is hosted XY7 and Rapid Response Marketing CEO Kevin De Vincenzi, Marketing Director Jon Fondy and and email marketing expert Adam Young. The program airs Wednesdays at 5pm Eastern, 2pm Pacific.
“Search Cowboys” is a program that covers news on search engine marketing, social media and other related subjects. Based in Europe, “Search Cowboys“ will have a special interest in Search in Europe, and they will also feature bloggers from around Europe. The program is hosted by European search engine marketers Bas van Den Beld and Roy Huskies, premieres August 20th and will air every Thursday at 1pm Eastern/ 10am Pacific.
Nielsen Researcher Explores the Rise of â€œPower Momsâ€ and Their Online Presence as Guest on Purse Strings – 3pm Eastern
Jessica Hogue, research director for The Nielsen Company is Maria’s guest on Purse Strings at 3pm today.
Ms. Hogue will discuss a recent key consumer segment analysis she spearheaded, which focuses on the â€œPower Momsâ€ market. Power Moms are women between the ages of 25 and 54, with at least one child, who regularly participate in online activities. Ms. Hogue will explain how these Power Moms are using the Web to communicate and what theyâ€™re saying.
The report is based on a blend of blog posts, comments and Web links developed through ongoing monitoring of more than 10,000 mom and parenting blogs.
According to a recent Nielsen Power Moms report, moms identified as â€œEstablished Moms,â€ aged 40-50 with three or more children at home, are heavy online shoppers. Moms labeled as â€œNewbie Moms,â€ aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.
â€œThe insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them,â€ said Maria Reitan show host and Sr. Principal at Carmichael Lynch Spong. â€œCompanies must understand where these women are, what they are doing and what messages will break through the online clutter.â€
Jessica Hogue oversees integrated Nielsen online research and analytics for the companyâ€™s consumer packaged goods (CPG) practice. In this role, she manages research projects to study consumer perceptions of multiple brands and consumer categories, and leads Nielsenâ€™s online health, wellness and sustainability trend research.
The episode airs at 3PM eastern, Tuesday July 21 and will be available on-demand in the Purse Strings Archive at WebmasterRadio.FM or via distributors such as iTunes and Mobilecast.
In April 2009, RevenueWire introduced the Identity Pro software to their affiliate network. Atherionâ€™s Identity Pro Software was designed to locate and protect user IDs, credit card information, passwords and more. Built with US military technology, Identity Pro automatically scans your machine, and finds and protects your important personal data with a powerful scan, encryption and lockdown protocol.
In this scheduled Town Hall Meeting, Atherion co-founders Matthew Henne and Jamie Southworth along with Kyle Murphy, Merchant Account Manager of RevenueWire tell us about the Identity Pro software and the marketing strategy behind releasing the product.
â€œWeâ€™re going to utilize the effective marketing strategies that affiliates have built up over the years,â€ Henne said. â€œWhat weâ€™re going to do is give them a new, hot product that they can immediately recognize and sink their teeth into.â€
This town hall meeting makes it the third to be broadcast on WebmasterRadio.FM. The previous two episodes have offered the following:
Email marketing is a tough game. If you do it right, you can see a very strong return on your efforts. If you do it wrong, you can lay waste to the selling power of your well developed product or brand. Do you know the difference between the right ways and the multitude of wrong ones? WebmasterRadio.FM‘s newest show, Inboxed aims to help you develop email marketing strategies that will keep you from going postal.
Inboxed is hosted by XY7.com marketing director, Jon Fondy, XY7.com president, Kevin De Vincenzi (aka, Clickfather), and Rapid Response Marketing LLC email expert Adam Young (aka, Doctor Delivery). The debut show which was recorded live on the floor of Affiliate Convention in Denver two weeks ago covers a recent court case between XY7 and anti-spam attorney Dan Balsam. Guest Bennett Kelly of the Internet Law Center discusses the case and the verdict with Jon and Kevin.
“I’m excited to do the show in that we will be able to take real-time questions from the listeners and give them real-time solutions,” said Fondy. “This is an industry that is growing and changing, and we want to be able to bring in the experts to help everyone grow and become more competent.”
“Inboxed” airs every Wednesday at 5pm Eastern Time beginning July 8th and is available live at WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through iTunes.
It has been a month since I last took a long look at WebmasterRadio.FM’s listener stats. Since we changed our website and improved our distribution feeds in late January, the network has been far better able to track listeners across the number of channels our shows are accessible through. While we knew our stats were good, growth over the past four weeks has been incredible! Earlier today, WebmasterRadio.FM measured an overall 75% increase since listener stats were last taken in mid-May.
WebmasterRadio.FM’s audience access our shows in three primary ways. The first is as a podcast file through an outside service such as iTunes or Odeo. The second is on-demand listening or downloading from individual show archives on the WebmasterRadio.FM website. The third is by tuning in live when shows are scheduled to run.
Of the three, the iTunes/Odeo group is by far the largest, accounting for just over half our audience at 53% of total listeners. On-demand downloads or listens comes in second at 32% of total listeners. Only 15% of our audience listens live when a particular show is scheduled. Given the actual listener numbers, that 15% is a rather intimidating group to think about when hearing the studio count down to one’s mic going live.
Certain shows had amazing increases but the largest were seen by specialty programming such as conferences, specials, and town-halls. The Public Relations Society of America conference channel, for instance, saw a 485% jump in listener numbers. Search Marketing Expo coverage jumped 445%! WebmasterRadio.FM coverage of adTech conferences saw a 286% increase over last month!
Among specific WebmasterRadio.FM shows, the biggest increase in listeners was achieved by FiredUp! with Gordon Rudow which saw a 178% increase in listeners. Mobile Presence saw a 154% increase. CoverStory saw a 140% jump, Webcology saw a 131% jump, LifeTips saw a 123% jump and Landing Page Optimization with Tim Ash saw a 118% increase in listeners.
We see a number of reasons for the increase in our listener numbers over the past four weeks. WebmasterRadio.FM just hosted the amazingly successful Affiliate Convention in Denver. We certainly gained a number of listeners from that effort. We have also been using social media applications such as Twitter and Facebook far more effectively.
A third reason is a natural growth in the industry. As the only online radio network representing the digital marketing and B2B community, WebmasterRadio.FM is naturally attracting a larger audience as a larger community learns about the network. Last but certainly not least among reasons for growth is the quality of our programming. We’ve gone out of our way to work to bring shows our audience tells us it wants to hear while retaining as diverse a line-up as possible. New shows like LPO, Mobile Presence, and Office Hours appeal to specific listening audiences, as does Affiliate Marketing Insider, Domain Masters and the German language Webmasters on the Roof.
Now that Affiliate Convention is put to the back burner for the next few weeks (we’re planning Affiliate Convention ll for early December!), we have some time to develop a few new programs, work on our website and find new distribution sources for our one-of-a-kind programming. Wait ’till ya see what we have coming up for September!
“Be careful what you wish for, you might just get it…” WebmasterRadio.FM, along with AffEuro wished to throw a convention for Affiliate marketers in Denver. To make things more complicated, the idea was to make the convention free for affiliate marketers to attend.
We wanted to throw a good first show. We needed to see five to six hundred people move past the door, numbers we would have considered a victory. We had hoped everyone would have a good time. Nervously approaching the opening of our first major convention, the organizers of Affiliate Convention fretted our way through the first day of social events working at a fevered last minute pace to put everything else we could think of in its proper place.
We were nervous and there wasn’t nearly enough time to do the number of things that needed doing. By the time we rolled into the absolutely wild Affiliate.com, WickedFire, Shoemoney and GetAds party figuring the Convention would function. We knew we had good speakers and a good information line-up. We knew the organizational end was ready from registration to break-down. Fred Rumsey and Nomad provided our AV foundation so we knew that was well covered.
It was what we didn’t know that scared us. Though we knew how many had registered but we had no real idea how many actual people would actually attend. The price was FREE, a cost often taken with little to no commitment on the part of the person paying. Registering was easy, attending was a bit harder. We had no idea what was about to take place…
A large crowd stood in front of the venue, milling about the door smoking, talking and trying to deal with the party happening inside. I’m not going to write about the party happening inside. Suffice it to say the opening night event was one of the wildest industry parties I’ve had the pleasure of attending. What got us was the numbers. I walked over to the bouncer to ask if everyone in and around the building was associated with Affiliate Convention. “This is a private party sir. Everyone here is from the convention.” He might have thought he was turning me away but at that moment, I knew we had smashed far past our earlier expectations. It was going to work!
Everything seemed to work right. The inaugural Affiliate Convention was a tremendous success. Over a thousand affiliates walked through the door, past a small (soon to grow, no doubt) but excited trade show floor and into one of three concurrent sessions. Attendance in most sessions was high and folks have been heard saying good things about the speakers. One session in particular, Tim Ash’s was so over-attended he had to hold a second one.
Too many things happened to specifically mention them all in one post. I have a lot of thank-yous to write both personally and in this blog. For now, on behalf of everyone at WebmasterRadio.FM and the other organizers of the first Affiliate Convention, an enormous and emotional THANK YOU to everyone who participated, sponsored, attended, spoke and/or otherwise assisted in making the Convention a success beyond the show we wished for. The next one will be even better.
Follow this link to hear the files we broadcast live from Affiliate Convention. More files from the show coming soon.
Both David and Marty are considered innovative pioneers in the use of Twitter, Facebook and other social media tools, along with their extraordinary powers of PPC marketing.
Listeners are invited to join the conversation today via Twitter by using the hashmark, #ppcrockstars.