WebmasterRadio.FM is proud to celebrate the 100th episode of SEM Synergy Wednesday March 17th at 3pm Eastern and Noon Pacific, with a landmark live broadcast featuring hosts Bruce Clay, Susan Esparza and Virginia Nussey, who has served as the show’s executive producer since day one.
Listeners have been glued to their media players and iPods to catch the weekly message from the man who first coined the term “search engine optimization”.
The show has touted some fascinating guests including Matt Cutts, Avinash Kaushik, and Bryan Eisenberg.
The 100th episode promises to be a show that will allow listeners to interact with the hosts.
On behalf of WebmasterRadio.FM, we couldn’t be more privileged and honored to be working with the team at Bruce Clay first and foremost as a longtime sponsor, but as a partner in delivering high quality educational and informative programming.
We encourage everyone to join us for the live broadcast and interact with listeners in our chatroom as we congratulate SEM Synergy for being one of the best programs on the network.
Here’s to 100 more incredible shows!
Today on SEM Synergy, the crew from BruceClay Inc. take a deep look at the evolution and current state of spam in search and social marketing.
Spam has come a long way since the early days of the Internet. Bruce argues that it’s even become more malicious along the way. Initially Web users may have accidentally created Web spam, such as cloaking and keyword stuffing, without knowing the potential harm spam can cause. However, as the Web has developed, search engines have since become clearer on what constitutes spam. As a result, users creating spam are more likely to know they are doing so, and yet continue to do it on purpose. Susan, Bruce and Virginia start off the show by taking a look at the changing face and definition of spam, as well as current efforts to police and control Web spam.
Bruce Clay, Inc. Senior Analyst Scott Polk then talks to Virginia about how spam affects the social media space and link building efforts. Michael Gray brought up the scenario of Google implementing a “report social media spam” form, and Lisa Barone asked if social media links
would be devalued as a ranking factor because of the ease in which they can be abused. Scott agrees that spammers and search engines are involved in a never-ending cycle in which spammers take advantage of a loophole while search engines try to close it.
Wrapping up the show, Susan, Maryann and Virginia describe spammy techniques to avoid on your site. However, it’s important to keep in mind the intent behind the use of such techniques, as a noble intent
behind a sometimes spammy tactic can leave a different footprint than the same tactic used with malicious intent. Cloaking a page, for instance, in order to clean up a spider-unfriendly URL is acceptable, whereas cloaking to hide something from a search engine is not.
Matt Cutts, the head of Google’s webspam team appeared as a guest on SEM Synergy yesterday. Virginia managed to getÂ a lot of information out of Matt including some of his thoughts on mobile search, cloud computing, the future of SEO, and the realities of today’s spammers.
According to Matt, 2009 really will be the year mobile search makes major breakthroughs. That’s what he and his team are thinking anyway. With the advent of the iPhone and the DreamPhone, the last few years can be considered building block years. The near to mid future belongs to mobile.
Mobile computing means cloud computing, in which software is stored and operated at the server level, not on the computing device itself. Thinik Gmail or Google Docs for examples of cloud computing.
If the computing environment changes, the work done by SEOs and SEMs changes. Matt believes SEOs will have to expand their skill sets to offer a wider set of professional services in the coming years.
As for the webspam issues his team deals with on a daily basis, the worst of it comes from International spammers and hacked websites. What’s there is uglier and more malicious than previously and Google is making extra efforts to combat it.
Learn more about each of these points by listening to the full SEM Synergy interview with Matt Cutts in the Search Engine Optimization channel here at WebmasterRadio.FM
Join the crew from Bruce Clay Inc. as Bruce, Virginia Nussey and Susan Esparza discuss the recent FCC decision to open unused TV frequencies for use as a national broadband network.
Later in the show, president of SureHits.com, Jon Kelly joins Virginia to talk about the management of PPC and online advertising in the extremely competitive insurance and finance sector.
SEM Synergy has an amazing line-up today. Hosts Susan Esparza, Michael Terry and Virginia Nussey begin the show discussing a number of events in the search marketing industry including the busting of a major spam ring last week, Yahoo!’s Q3 revenues and subsequent layoffs, Google’s better than expected revenues, the redesign of iGoogle, a broken backlinks tool in Google’s Webmaster Tools, AND the upgrade of Google Analytics.
Following their take on the news, Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of hte book and the changing online marketing space. They cover the business aspects of implementing search marketing and the rapid rise of social media.
A lively discussion of business strategy and search marketing with Susan, Michael and Virginia closes the show.
Check out the archive of SEM Synergy podcasts on WebmasterRadio.FM