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Maintaining Subtlety in Social Media and Affiliate Marketing

Daron Babin — Thu, 09 Feb 2012 17:00:30 +0000

The development of social media has been a huge boon in the world of affiliate marketing. Social networks such as Facebook and Twitter make it easier for affiliate marketers to reach out to larger audiences, often with a noticeably smaller time commitment. However, some marketers fail to understand that simply logging in to a social network will not ensure success.

Social media is a tool that can be used to make great gains in the field of affiliate marketing. But as in any type of tool, the misuse of social media can bring about some terrible results. Unfortunately, a number of affiliates are privy to a variety of mistakes while advertising on social networks. Over time, seemingly small mistakes can cost affiliates big time.

While audiences are able to look past certain mistakes, there is one thing that they are rarely willing to forgive: excessive enthusiasm. This concept may initially seem counter-intuitive. Aren’t affiliate marketers supposed to remain positive at all times? The answer is yes, affiliates should maintain a positive outlook in their dealings with present and future customers. But there is a big difference between displaying a positive demeanor and browbeating audiences with a message.

There’s an old cliche that bears repeating: “It’s not what you say; it’s how you say it.” This cliche certainly applies to affiliate marketing. Two different affiliates can provide the exact same message and get completely different results. The content of the message is not nearly as important as the delivery. And the right amount of subtlety is everything when it comes to providing a decent delivery.

The problem with social media is that it leaves less room for mistakes. There is a lot less room for recovery in a Tweet or a Facebook status than there is in a blog post. On Twitter, you only have 140 characters available to get your message out there. There is little room for mistakes. While a direct and concise message is a necessity on Facebook and Twitter, it does not give you license to be brash. This will only turn visitors off of your site. Instead, you’ll have to work all the harder to craft a message that is both direct and subtle.

Subtlety is most needed when inserting links into text. On a blog or website, it is easy to get links in the right place without giving visitors the wrong impression. This is a little harder on a Twitter feed, where there is less room to work. Instead of turning your Twitter account into a big advertising feed, simply use the site to post links to your blog or website. Use the Twitter or Facebook page to introduce the topic that will be covered on the blog. If visitors like what they see on your blogs, they’ll be more willing to click through the ads.

A modicum of subtlety is helpful in any business, but this is especially true for affiliate marketing. Don’t just fire off random links and tell visitors to click on them; provide some sort of material that will interest them. Social media works best with affiliate marketing when it is used as a tool for gathering audiences. Use that tool carefully and you’ll find yourself with a targeted audience that is willing to listen to what you have to say.

January 6, 2012 -- News Blurbs: Say WebmasterRadio To Smartphone and Listen; SEO 101 Back; Returning Shows Update
December 19, 2011 -- Navigating the Tricky Terrain of Affiliate Marketing in Social Media
July 14, 2010 -- Social Media Optimization…
February 18, 2010 -- Twittaholics Unanonymous
December 30, 2009 -- WebmasterRadio-FM 2009 in Review

News Blurbs: Say WebmasterRadio To Smartphone and Listen; SEO 101 Back; Returning Shows Update

Daron Babin — Fri, 06 Jan 2012 20:20:58 +0000

-Mobile Listeners of WebmasterRadio.FM via the Tune In application can now use a new feature called Car Mode that offers a voice search button to easily search and tune in to our live stream in seconds. Just hit the button and say Listen to Webmaster Radio and our live stream loads right up.

-A number of our radio shows will make their way back this month. Here is an overview:
SEO 101-returns January 9th with scheduled guest Stefan Spencer, author of The Art of SEO to look at what to expect in SEO in 2012.
Ecom Experts is tentatively scheduled to return from an extended holiday break on Monday January 9th.
Office Hours- Vanessa Fox is scheduled to return with a live episode on Wedensday January 18th.
Affiliate Marketing Insider returns with new host Cresta Pillsbury on Thursday January 19th.

-Brasco, your lovable gracious and humble radio producer is looking for your votes in the 2012 Shorty Awards, which honor the best of social media, recognizing the people and organizations producing real-time short form content on across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web. If you would like to nominate Brasco for a shorty award, please nominate him in the #radio category by clicking here. You can also catch his campaign video on YouTube where he begs and pleads for you vote.

December 30, 2009 -- WebmasterRadio-FM 2009 in Review
July 14, 2010 -- Social Media Optimization…
February 9, 2012 -- Maintaining Subtlety in Social Media and Affiliate Marketing
December 22, 2011 -- PubCon 2011 Coverage Featuring a New WebmasterRadio.FM Show Host
December 14, 2011 -- SEO 101 Celebrates 100 Podcasts of Fundamentals and Friendly Banter

Google Releases High-Quality W…

Daron Babin — Mon, 09 May 2011 21:42:08 +0000

Google Releases High-Quality Website Guidance – What does it mean for your online store? Ecom Experts LIVe now http://tiny.cc/wmrchat

May 9, 2011 -- @tim_ash disucsses E-commerce …
May 9, 2011 -- How to improve page rank of a website
May 9, 2011 -- Page rank just main page and n…
May 7, 2011 -- PageRank Problem [still PR0] -…
May 6, 2011 -- Podcast: Google Voice Search; …

@tim_ash disucsses E-commerce …

Daron Babin — Mon, 09 May 2011 17:55:59 +0000

@tim_ash disucsses E-commerce Secrets From @RobSnell on NEW LPO radio show starting now. Tune in http://tiny.cc/wmrchat

May 9, 2011 -- Google Releases High-Quality W…
May 9, 2011 -- How to improve page rank of a website
May 9, 2011 -- Page rank just main page and n…
May 7, 2011 -- PageRank Problem [still PR0] -…
May 6, 2011 -- Podcast: Google Voice Search; …

How to improve page rank of a website

Daron Babin — Mon, 09 May 2011 12:26:54 +0000

You know what PageRank and backlinks is and what it used for, if not then this article might give you the answers you need.
Pagerank or Goggle Page Rank as it really is called, is one of the things Google use to determine where your site should be in any given search result. But it is not essential for this position, but it´s mainly your website content and how it is set up, how many inbound links or backlinks your website has.
Your Pagerank has small influence but is also an indication of how Google sees your site’s value.
As a result there are many who use it to see if the SEO that has been done, have the right effect or whether it´s the wrong way to go. But here you can of course also be seen in the location on your selected keywords if they have changed to a higher or lower position.
Does this mean that with the highest PageRank are always tops.?
No, a page with PageRank 2 can easily be higher than with a PageRank 4, however, the difference can be the decisive factor when the location of the 2 websites with the same PageRank.

So your PageRank is a part of your SEO activities.
Another part of your search engine is acquiring inbound links or backlinks to your website, this part requires a lot of work. The best inbound links are from sites that have relevant content according to your own website. These are also the links that are hardest to acquire, but is worth the effort.
Another option are websites that offer that you can make a link to his website or write an article about the products you have where you’ll links to your own website.
These pages are called, among other things to link directories and article directories.
They do not have the same effect as the first type of links, but if you do the work right, then there are also an advantages to fund here.
But it is extremely important that this work is done right, otherwise it might end up being damaging to your website and you and the link directories or article directories. Therefore if you use this kind of search engine optimization, you should NEVER reuse your text as it is called double content and it will be severely punished by Google and the other search engines.!

A third possibility is forums, here it´s often allowed to have links in your signature which is added your posts on the forum. So if you are active in forums, it will be possible to obtain a larger number of backlinks.
You can also comment on blogs that write about subjects you are interested in or who writes about some of the things that your website covers. But don´t spam blogs, and by this I mean refrain from writing crap post like “Good post”, “Nice post” and so on. There are two reasons for this, the first is that 99 times out of 100 the post gets deleted and then it´s a waste of time, the second it can result in that the blog owners might start blogging about you and give you bad publicity which can result in a decrease in customers if your website is a web shop. Actually there are a third reason, everybody hate spam i´ll bet the you also hat spam mails and so on so why do it yourself.?

So when you begin the process of acquiring these inbound backlinks, it must be an ongoing process. This means that it´s not good enough to sit down one Sunday and work all day to get these backlinks, it must happen naturally. So it takes time, but the sooner you get started the better it is for your page, and ultimately the number of visitors to your website and profits.

Happy link building