SEMPO’s 6th Annual State-of-the-Market Survey
February 4, 2010 by Jim Hedger
Filed under WMR Blog
Search and Internet marketers are invited to participate in SEMPO’s sixth annual State of the Market survey, which opens next week.
The survey takes a look at the three major search marketing service sectors; organic, PPC and social media, and asks respondents a short series of questions about their experience in each sector. The results have traditionally provided a thumbnail sketch of the health, wealth and future directions of the search marketing industry as a whole.
“One of SEMPO’s major contributions to the search marketing arena is the publication of the results of our State-of-the-Market Survey. Now that we are in our sixth year with the survey, we have a proven track record for compiling empirical research that seriously impacts those working in the search marketing industry,” said Marc Engelsman, member of SEMPO’s research committee and Vice President of Client Programs and Services for Digital Brand Expressions. “We’re very appreciative of marketers taking the time – just about 10 minutes – to participate in the survey because the more people who participate, the bigger the impact the survey will have.”
Open to all SEM managers, professionals and practitioners (regardless of SEMPO membership), the survey provides the only annual examination of the search marketing industry. In other words, this is the only statistically accurate annual history of conditions facing the overall industry. For that reason alone, participation is important. As a bonus (and a way of saying thanks), survey participants will receive a free copy of the final report which SEMPO suggests is a $249 value.
The State-of-the-Market Survey is open for participation through Monday, February 22, 2010. Preliminary results will be available in early March with a full report expected in late March.
