Home / sempo

SEMPO’s 6th Annual State-of-the-Market Survey

Search and Internet marketers are invited to participate in SEMPO’s sixth annual State of the Market survey, which opens next week.

The survey takes a look at the three major search marketing service sectors; organic, PPC and social media, and asks respondents a short series of questions about their experience in each sector. The results have traditionally provided a thumbnail sketch of the health, wealth and future directions of the search marketing industry as a whole.

“One of SEMPO’s major contributions to the search marketing arena is the publication of the results of our State-of-the-Market Survey. Now that we are in our sixth year with the survey, we have a proven track record for compiling empirical research that seriously impacts those working in the search marketing industry,” said Marc Engelsman, member of SEMPO’s research committee and Vice President of Client Programs and Services for Digital Brand Expressions. “We’re very appreciative of marketers taking the time – just about 10 minutes – to participate in the survey because the more people who participate, the bigger the impact the survey will have.”

Open to all SEM managers, professionals and practitioners (regardless of SEMPO membership), the survey provides the only annual examination of the search marketing industry. In other words, this is the only statistically accurate annual history of conditions facing the overall industry. For that reason alone, participation is important. As a bonus (and a way of saying thanks), survey participants will receive a free copy of the final report which SEMPO suggests is a $249 value.

The State-of-the-Market Survey is open for participation through Monday, February 22, 2010. Preliminary results will be available in early March with a full report expected in late March.

SEMPO 2nd Annual In-House Salary Survey

Trying to gauge the state of the search marketing economy, the Search Engine Marketing Professional Organization (SEMPO) is inviting in-house search marketers to take a short, anonymous survey. This is the second year SEMPO has surveyed the salary levels of in-house SEMs.

Is the economy having a severe impact on compensation for search engine marketers or is the SEM profession weathering the storm better than other sectors?

Running until February 20, the survey is open to all in-house SEMs involved in organic or paid search, regardless of membership status in SEMPO.

“Search marketing is not the Wild West of four years ago. Companies are getting pickier about hiring SEM professionals but we believe online marketing remains a healthy job sector. The survey results will give us insights into the hiring climate within organizations and any effect the economic change has had on compensation,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee and Senior Program Manager – SEO, Microsoft, Inc.

“We encourage all in-house search engine marketers to participate in the salary survey. It’s the best method of getting a clear picture of changes in compensation and a sense of what to expect in 2009,” says Forrester.

SEMPO is interested in learning salary levels of SEM jobs from entry level to executive level, any variations on compensation based on geography or location, bonuses, benefits and perks beyond salary, and any changes in staffing or compensation levels from last year’s survey.

Survey results will be made available in March.

To participate in the survey, please visit: http://www.sempo.org/learning_center/in-house_survey_0901

Cover Story – Dana Todd to ring in CyberMonday @ NASDAQ

Tomorrow at 2PM, SEMPO chair Dana Todd joins Brandy Shapiro Babin and Jiyan Wei on Cover Story to talk about SEMPO’s public relations efforts on behalf of the search marketing industry. On Monday December 1 (CyberMonday), Dana will be ringing the opening bell at the NASDAQ exchange as a representative of the industry.

About an hour ago, the following message was posted to the SEMPO Facebook group page by former SEMPO VP (and current Chief Facebook Officer) Dave Williams:

November 25, 2008

SEMPO has been invited to ring the opening bell at NASDAQ on Monday, December 1, 2008!

SEMPO was recognized by NASDAQ as being highly influential in the tech community, and you have the opportunity to be there on this historic day. Our chairperson, Dana Todd will be on hand to represent SEMPO at the opening, and would love to have local members join us for this exciting event.

We have a limited number of slots to fill, but are hoping that you will respond quickly to this note and are able to join us.

Listen to the show live tomorrow at 2PM eastern or on demand via podcast later.