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WebmasterRadio.FM Launches New MajesticSEO Monthly Radio Series “Search Kingdom”

WebmasterRadio.FM presents a new monthly radio series that explores the world of search marketing by providing in depth analysis inside the important industry headlines and interviews with the most important industry thought leaders.

When you really want to dig into the search issues of the day, show host Dixon Jones says he plans to get searches to the core, interviewing in depth the most knowledgeable people and asking them the challenging questions.

“I want the show to be a bit like BBC’s Hardtalk,” Said Jones. “ I will spend some of the show looking at technology surrounding search and of course, some of the show on SEO topics of the day.”

Dixon welcomes SEO Product Marketing Manager Steve Lock on the Live premiere episode to discuss the latest on the Google Penguin Updates, the new Majestic SEO tool set of link metrics called Flow Metrics plus how AnalyticsSEO will be using those new metrics.

Listeners are able to interact with their questions and comments to the host and guests for each interview, as well as all live WebmasterRadio.FM programming, by:

Becoming a member of the WebmasterRadio.FM Facebook page at www.facebook.com/webmasterradio

Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.html

“Search Kingdom” airs every Thursday at 12pm Eastern / 9am Pacific on www.WebmasterRadio.FM. Episodes are archived on WebmasterRadio.FM, as well as on iTunes, Stitcher and other premier podcast portals.

Fall Back Into Returning Shows and Returning Hosts

Internet marketing radio series Market Edge and international marketing series Strike Point will be returning back to the WebmasterRadio.FM lineup full time with new episodes starting in October.

Market Edge, hosted by Digital Influence Group CEO Glenn Engler, will be going back to a bi-monthly schedule starting October 4th at Noon Eastern Time with Todd Turbo Watson (the Social Media and Search Marketing Manager for IBM Software) and David Cooperstein (Internet Strategist and Marketing Thought Leader for Forrester Research) on October 18th.

Strike Point will be returning with host Mikkel deMib Svendsen being accompanied by new co-host Jason Duke ( Director of Strange Logic).

Duke, who has served as a fill-in host from 2006-2007, is well known as a worldwide search leader who has advised and consulted with The BBC, Forbes, News International, multiple gaming and gambling businesses as well as the British Government.

As returning hosts go, Dush Ramachandran (who previously hosted the Affiliate Marketing Today series) will return to WebmasterRadio.FM as the host of a new radio program called the Entrepreneur Effect. The series will air every Wednesday at 6pm Eastern and 3pm Pacific starting on October 12th.

Greg Niland and Frank Watson Search for Solutions on WebmasterRadio.FM

Two more of the long-term legends of search engine marketing are coming to WebmasterRadio.FM starting next week.

Greg Niland (GoodROI.com) and Frank Watson (Smart-Keywords.com), are teaming up to present Search for Solutions debuting Monday February 1 at 7pm ET/4pm PT.

Greg Niland (aka GoodROI) was the original host of Good Karma which aired on WebmasterRadio.FM from December 2005 until December 2007. An active member of the Internet Marketers of New York and avid organizer of IMNY charity events, Greg is one of the swiftest search marketers in the world.

Frank Watson (aka AussieWebmaster), is well known in the SEO, PPC and affiliate marketing communities. He is also a staple speaker on the web marketing conference tour making frequent appearances at Search Engine Strategies and Affiliate Convention events. He is a writer, educator, lecturer and one hell of a fine web marketer. His columns can be read regularly at Search Engine Watch.

Greg and Frank will have a free wheeling sort of show where they will take and pose difficult questions on search marketing and the business of being a working webmaster. With nearly three decades of experience between them, Greg and Frank are enormous additions to the WebmasterRadio.FM family of show hosts.

Tune into Search for Solutions, weekly on WebmasterRadio.FM starting Monday February 1, 2010 at 7pm ET, 4pm PT or download podcasts from the WebmasterRadio.FM archives, from iTunes, or from other fine podcast distribution outlets.

Bing – Yahoo Deal Coverage on WebmasterRadio.FM

It has been an intense two days for the staff and show hosts at WebmasterRadio.FM. Somewhere around 6pm Eastern we learned that the MSFT/YHOO rumors we had been hearing all afternoon were in fact true and that a major announcement was to be issued early Thursday morning. A leisurely summer’s afternoon had suddenly turned into a frantic 36-hours of news gathering, phone calls and show planning.

Here is a run-down of WebmasterRadio.FM shows and posts covering the Bing – Yahoo Search deal.

We worked quickly to get a special presentation together and by 9pm, we went live-to-air with a Bing/Yahoo analysis panel made up of Sarah Lacy from BusinessWeek & TechCrunch, Disa Johnson and Jim Hedger, which was moderated by Daron Babin. –> “Microsoft-Yahoo Search Deal Imminent”

Thursday morning, Yahoo and Microsoft CEOs Carol Bartz and Steve Ballmer held a joint press conference at 5:45am Pacific announcing the details of the Microsoft Bing / Yahoo Search deal. After hearing the details, I wrote a blog post, “The Benefits of BingYa!” as a short examination of who in our industry most benefits from the deal.

Thursday afternoon, WebmasterRadio.FM shows Webcology and Office Hours with Vanessa Fox covered the deal.

Webcology (2PM): “The Benefits of BingYa!-The Microsoft Yahoo Search Deal”

Office Hours with Vanessa Fox (3PM): “Yahoo Microsoft Deal Effect on Owners, Developers and SEOs”

To cap our coverage of the Bing – Yahoo thing, the original pioneer of search coverage, Danny Sullivan and Marshall Sponder from the New York Times dedicated nearly 90-minutes to a special edition of Danny’s popular Searchcast on WebmasterRadio.FM –> “Understanding the Microsoft Bing and Yahoo Search Deal”

That’s a lot of coverage in what amounts to a 36-hour period. Special thanks to everyone involved. We will continue following this story as it develops.

A Web of Objects is the Object of the Internet

I’m taking a quick break from organizing the upcoming Affiliate Convention to write a cathartic, brain-clearing blog post. While I would optimally like to keep this blog updated daily, helping to coordinate a major affiliate marketing convention takes a lot of time and energy.

Affiliate Convention is not the only reason I haven’t been blogging as much lately. It’s occurred to me that I haven’t felt inspired about my understanding of the web for a while. This morning, I read a short quote in a piece at Search Engine Land by Greg Sterling from Yahoo!’s “search event” held in Sunnyvale yesterday that helped me gain some of my perspective again.

Prabhakar Raghavan, Head of Yahoo! Labs and Yahoo! Search Strategy is quoted saying, “We’re moving toward surfacing real-world objects rather than documents,” while explaining Yahoo!’s renewed focus on upgrading the public’s perceptions of its search offerings by re-outlining its current ones.

The idea that the web is made up of objects more than it is made up of documents is not really new. What is new is how the combination of Internet technologies with web based documents and applications has created an environment that has vastly expanded the boundaries of web design and experience.

Traditionally, SEOs have tended to see the Internet as a collection of documents rather than the repository of all types of media. While it is easier to envision delivery of web-media as a part of a document, objects such as a YouTube viewer or a Twitter client deliver as much or more information to Internet users than do web documents.

I know it’s a simple point which was incorporated into my thinking years ago but as simple things go, it’s one I need reminding on every once in a while. From a search marketer’s perspective, the objects over documents idea is inspiring. Objects make better toys to play with! Even in a virtual world, objects tend to have more dimensions than documents.

SES NYC – WebmasterRadio.FM Coverage

That most dynamic of digital marketing shows, Search Engine Strategies New York is coming up next week. SESNY09 runs five full days from Monday March 23rd to Friday the 27th. The WebmasterRadio.FM crew is going to be there and we’re live-streaming highlights of the show.

As the official online radio/podcast network of SESNY09, WebmasterRadio.FM will be bringing the conference to the rest of the world. Our agenda includes live streaming coverage of both keynote speeches and Wednesday’s Orion panel, breaking news segments, plenty of interviews, and live break-ins from the WebmasterRadio.FM booth on the trade show floor. We’ll also be venturing out in the field to cover some of the evening events associated with SESNY09. On Wednesday evening, we’ll be hanging out off Broadway with PPC Rockstars host David Szetela of Clix Marketing and social media wizchild Marty Weinberg of aimClear recording another PPC Rockstars special.

If you’re attending SESNY09, drop by the WebmasterRadio.FM booth (#1228 – Americas Hall 1 -pdf) to meet some of the people behind the voices on the network. We’ll have lots to listen to as many of the show hosts use the booth to record in person interviews with thought leaders from their industries.

If you’re not able to attend SESNY09 , tune into WebmasterRadio.FM next week for live conference coverage.

Keynote Coverage:

• Tuesday March 24 – 9am ET
  Guy Kawasaki on “Twitter as a Tool for Social Media”
• Thursday March 26 – 9am ET
  John Gerzema on “The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It”

Orion Panel:

• Wednesday March 25 – 1:00pm ET
  “The State of Search – A Maturing Marketplace or Poised for More Growth?”

As always, all SESNY09 coverage will be available in podcast format in the WebmasterRadio.FM archives and in the iTunes library. We’re looking forward to seeing you in NY!

Searchonomics – The Economic Pullback and Digital Advertising

A barrage of grim economic news greets readers each morning. Those readers then go about making decisions in their daily lives. A system built on systemic faith can not be sustained if faith in the system can’t be sustained. The nearly universal belief in a compounding continuance of financial good-times we’ve enjoyed over the past two decades has soured considerably putting people and their businesses measurably in the pullback phase. For digital marketers on the other hand, the pullback could soon turn into a big push forward.
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Searchonomics – Dealing with a Depression

About a year ago, several search marketing commentators, myself included, suggested that the (worsening) economic conditions would pose less a problem for the search marketing sector than other sectors and might, in fact, provoke greater redirection of ad-spend towards search.

At the time, the assumption was simple to make. Every business needs to advertise, especially when business is slightly down. Since search marketing provides inexpensive yet highly effective and traceable advertising options, clients should be beating paths to the doors of search and Internet marketing companies.

In most respects, the assumption has held true. While we read of major layoffs in the traditional advertising sector almost every day now, relatively few layoffs have occurred in the search engine marketing sector. Many SEO, PPC and SEM shops are busier than ever. In one extremely important respect however, what feels like a safe assumption is in reality somewhat shaky.
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Letters of advice to a guy named Jeff R.

I get a number of letters from listeners but this one was written with a passion that sort of stood out from the rest. It started a short series of correspondence.

In early December 08, I received a message via Facebook from a Webcology listener named Jeff R. He lives in La Verne California which is a bedroom community of Los Angeles.

I ended up writing a lengthy reply. Earlier today, he wrote me back and again, I responded with a lengthy reply. I also asked his permission to use the letters in a blog post. I think there are a lot of techies like Jeff out there who are seeking similar advice.
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An open letter to show hosts and marketing partners

Over the past four years, WebmasterRadio.FM has become the voice of the Internet marketing and online B2B industries. Featuring many of the thought leaders in the diversity of sectors that make up our industry, WebmasterRadio.FM brings news, education and entertainment to hundreds of thousands of listeners each month. We’re proud of our accomplishments to date and are resolved to redouble our efforts in 2009.

This year, one of our main goals is reflective of the position the entire online marketing industry finds itself in. In 2009, WebmasterRadio.FM wants to assume our role AS a part of the “mainstream media” with one of our missions being to help explain the digital marketing to businesses and advertising channels traditionally outside the online marketing environment. As the global economy changes and more monies are shifting towards Internet marketing, WebmasterRadio.FM is working to reach out across the digital divide to bring a higher standard of informational programming to decision makers around the world.

We want to enlist your help in building and expanding our collective audience. We’re going to begin communicating far more frequently with our show hosts, conference and media partners in order to develop or deepen our cross-promotion plans. In addition to using the revitalized WebmasterRadio.FM blog, our Facebook group and our Twitter stream to help our partners promote their endeavors, we are opening our content stream and our tools for use on your blogs.

We are also open to new ideas and opportunities. If you have any ideas for new shows, initiatives or cross-marketing opportunities, please let us know about them. We have a wide array of resources and talents to call upon.

For WebmasterRadio.FM, the success of our greater community ensures our own success. In 2009, let’s work harder together to promote each others’ successes.