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Pre-Search Engine Strategies New York Keynote Interviews

Search Engine Strategies New York is rapidly approaching and WebmasterRadio.FM will be providing our audience full coverage of the conference, tradeshow and other events. Taking place March 22 – 26 at the Midtown Hilton in New York City, SES New York is one of the largest annual search engine marketing conferences in the world.

As part of our pre-show coverage, WebmasterRadio.FM is proud to present interviews with keynote speakers, David Meerman Scott and Avinash Kaushik. Both interviews will begin playing on the network early next week. As an added bonus, David Meerman Scott will be appearing on the WebmasterRadio.FM show, Cover Story on Wednesday March 3rd at 2pm eastern.

David Meerman Scott will deliver his conference opening keynote speech on “The New Rules for Marketing and PR”. Known as a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR, now in its second edition, David Meerman Scott has just released a new book called, “World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.”

Check out David’s blog at WebInkNow or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

Avinash Kaushik is one of the best known and most respected Google employees in the world. He is Analytics Evangelist for Google and the co-founder of Market Motive Inc.. Avinash has also recently published his first book, Web Analytics, an Hour A Day.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You’ll find Avinash’s web analytics blog, Occam’s Razor at http://www.kaushik.net.

SES London 2010 Interviews

Bas Van Den Beld and co-host Jon Myers, SES Advisory Board and Head of Search/Associate Director, Mediavest, covered the Search Engine Strategies London 2010 Conference and Tradeshow for WebmasterRadio.FM. Bas also covers the conference on his new news site, StateofSearch.com.

Here are the interviews Bas and Jon gathered:

Global Site Clinic, Feb 19, 2010
Andy Atkins-Kruger, Managing Director for WebCertain discusses her participation on the Crossing Borders: Global Site Clinic at SES London 2010.

Analytics Importance to State of Search – February 19, 2010
John Marshall, SES Advisory Board and CTO, Market Motive, give his take on the State of Search Marketing and how analytics research is being used as a measure for success.

Affiliate Marketing Opportunities – February 19, 2010
Matthew Wood, Founder, a4uexpo, discusses his participation on the SES London 2010 panel on New Affiliate Opportunities and Strategies for attendees looking to get in to the world of affiliate marketing and become an affiliate for the first time.

SES London 2010 Moderators- February 19, 2010
SES London Moderators Erica Schmidt, SES Advisory Board and Global Search Director, iProspect and Jon Myers, SES Advisory Board and; Head of Search/Associate Director, Mediavest discusses their participation moderating panel on Global SEO panel, Intro to SEM and Meaningful SEO Metrics.

Podcast: Play in new window | Download

Content Still Tops SEO Priorities – SES London

A panel of search engine experts at Search Engine Strategies London underscored the importance of quality website content as the top priority for strong search engine placements. The panel also reflected on the rapidly changing nature of search engine placement and the SEO process.

In his coverage of SES London, Edinburgh based search marketer Andrew Girdwood quotes speakers from the lunch hour keynote panel, “SEO, Where to Next?“, each of whom says page and site content remains the most important element effected by search engine optimization. Girdwood, who is the Head of Strategy at bigmouthmedia, offers excellent coverage of the session on his blog at arhg.net.

Moderated by Dixon Jones (Founder, Receptional Ltd.) the panel featured Maile Ohye (Senior Developer Programs Engineer at Google), Dan Cohen (Global SEO Lead at MSN), Julian Sambles (Head of AUdience Development at the Telegraph.co.uk), and Lisa Myers (CEO of Verve).

Each of the panelists noted the underlying importance of content as the primary signal for search engines. Some organizations built on quality content like the Telegraph prepare content stubs in advance of coming events. Sambles suggests constant preparation is far easier than constant reaction.

With advances towards the personalization of search results, knowing what content individual visitors want to read is extremely important. Sambles said the Telegraph examines what site visitors read and tries to tailor content to their wants. I think the assumption here is that reader preference as shown on site will also be shown in personalized search results. In other words, if the website knows what individual visitors want and manages to serve that content to them, references to that site should show in personalized results for relevant search queries.

Even with the advent of personalized search results, giving Google and other search engines a full view of your website content is extremely important. Though the article never mentions the word cloaking directly, the implication is that in most cases, cloaking remains a no-no for Google. (Perhaps the inclusion of an overall site-map showing Google all content while tailoring content to the interests of registered members is the answer)

Social media and local search are playing rapidly growing roles in search engine optimization. As the two often go hand-in-hand, media organizations are asking their staff to use social networking applications to communicate with their audience in order to draw traffic and create placement blips in personalized results.

The advent of social media, combined with long term abuse of link-focused SEO technique has made the pursuit of useful links far harder. Earned trust continues to be an important factor in the valuing of links.

The four panelists appear to have agreed that SEO as a service has not died but has fundamentally changed its focus from applied technique to communications and education. Andrew cites Google’s Maile saying, “… the barrier to entry on these SEO 101 factors has dropped. You can achieve it with WordPress plugins, for example. That’s why SEOs need to try harder to add value these days and why Google is keen to continue to communicate with website owners.”

Google and the other search engines see SEOs as important links in the chain of communication between the engines and website owners.

High end web design has become far easier over the years while at the same time is a career option for a far larger group of people. SEOs aren’t the only expert web designers working with or for an organization any more. What makes them different, as attributed by Andrew to Julian Sambles, is that, “Things change and digital marketers have their jobs because of this; they provide the solution to these new challenges.”

The Web that SEOs work on has changed fundamentally as well. Google’s Maile Ohye pointed out that the way users access applications or the Web itself has moved from double-clicking on the desktop to entering applications from the Web itself.

Maile’s observation points to a shift in the way Googlites look at the Internet environment with an increasing focus on cloud computing, networking and data storage. Whether they be apps made for mobile or apps used through a desktop computer interface, Web Apps are a major component in Google’s forward thinking thoughts.

Speaking of “forward thinking”, a line in Andrew’s piece suggests Google might make upwards of 400 changes to its algorithm every year.

The panel only had an hour to cover a rapidly evolving digital marketing environment. From the tone of Andrew’s article, it seems the panel and the audience could have spent several more hours exploring the topic. If you haven’t read it yet, here’s another link to the piece, “Is SEO dead? SES London takes a look (#seslondon)“. It’s seriously worth the read.

WebmasterRadio.FM Search Engine Strategies Chicago 2009 Coverage

WebmasterRadio.FM provided full coverage of the recent Search Engine Strategies Chicago 2009 conference with nearly three dozen interviews, 3 live keynote broadcasts and several on-the-floor conversations with some of the brightest minds in search marketing.

This was perhaps the fullest SES Chicago in recent memory. It was also the end of a tradition as the last SES Chicago show scheduled for early December. Next year, the gorgeous Christmas decorations in the lobby of the Chicago Hilton will be replaced with a Halloween or Thanksgiving display. SES Chicago 2010 takes place in what is expected to be a much milder mid-October.

The spirit of SES Chicago 2009 was one of family, familiarity and forward momentum. Many of our interviews paint a picture of economic stability and growth. The online marketing sector appears to have weathered the recession relatively well, innovating its way through an increasing diversity of communication channels. The upswing in ad-spend is real and sustained as is the uptick in confidence felt in and around digital marketing. The Spirit of Christmas Future may well be friendly to the techno-minded among us.

Moving into 2010, Search Engine Strategies Chicago 2009 left an impression of forward thinking innovation in an environment marked by massive change. Here are the audio interviews, podcasts, keynotes and moments we gathered.

Jeff Jarvis SES Chicago 2009 Keynote
Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today, and is the author of What Would Google Do?”

In this keynote presentation from Search Engine Strategies Chicago 2009, Jeff Jarvis discusses the impact of search and the Google economy on every sector from media to advertising to restaurants to government.

Peter Morville SES Chicago 09 Keynote
“Widely recognized as a father of information architecture, Peter Morville is the author of consecutive best selling books Ambient Findability and Information Architecture for the World Wide Web.”

Peter Morville’s SES Chicago 2009 keynote presentation focuses on the idea of findability and the importance of a navigable and friendly user interface.

Dan Siroker SES Chicago 09 Keynote
“Dan Siroker is a web entrepreneur, known for leading the analytics team for the Barack Obama presidential campaign and his work as the Deputy Director of New Media on the presidential transition team.”

In this SES Chicago 2009 keynote, Dan Siroker focuses on how the Obama campaign used data to win the presidential election.

Site Speed and Its Affect on Google Search Rankings
Bill Hartzer, Search Engine Marketing Manager for Vizion Interactive, tell us about How Google Search and your site speed will affect your rankings, and what can be done speed up page loads, plus some visibility tips.

How Network Intelligence is Transforming Search
Bill Leake, President and CEO of Apogee Search, discusses his participation on the SES Chicago 2009 panel on The Quest for Perfect Information, How Network Intelligence is Transforming Search.

Google Product Search for eCommerce Clients
Adam Audette from Audette Media comments on Google Product Search for eCommerce Clients and the positive impact it has made on sales and traffic during the holiday season.

Social Search and Distributive Reputation Systems
Aaron Goldman, Managing Partner of Connectual and Marshall Clark
Group Director of Search for Organic, Inc. discuss their respective SES Chicago 2009 panel presentations on social search and distributive reputation systems.

NVI Solutions and Their Shirts
NVI Solutions Director Sales & Communications Nicolas Cossette is responsible for all sales activities, public relation campaigns and external communications, and he tell us us about how the company specializes in Web Design, SEO Internet Marketing & Social Media for Websites, and how they sport eye catching schwag shirts at SES Chicago 2009.

Tips for PPC Newbies
Tyler Link of Link Search Marketing offers some tips for PPC newbies so you can generate traffic and revenue to your website.

Cool Mobile Apps
Barg Upender, Founder, CEO, Mobomo discusses his SES Chicago 2009 panel presentation with fellow panelist Cindy Krum on Cool Mobile Apps, Augmented Reality.

SEO Needs a Sitemap
Troy McCasland, VP Business Development at AutomaticSiteMap.com, offers his insight on the SES Chicago 2009 presentation by Tim Ash on landing page optimization, plus he tells us how SEO does not work without a sitemap, and how the company has been a successful startup company through an economic recession.

Inside CNN.com and The Breaking News Process
Topher Kohan, SEO Manager for CNN, discusses how the cable news network website handles breaking news, how they utilize Google and Facebook trends, and coordinates IT and the editorial staff to deliver the news.

Is SuperPages.com Affected by Google Personalized Search
Learn how SuperPages.com, which provides free business listings and online advertising services including Pay Per Click, Pay For Calls, Web sites and more, is being affected by Google and their personalized search results decision.

Search, Social Media and Overall Marketing Working Together
Sage Lewis, President of SageRock.com, gives his take on the growing relationship between search, social media and overall marketing.

Newbie PPC Tips
Jason Tabling, Director, Search and Media for Rosetta, which specializes in partnering with clients to discover the underlying drivers of consumers product usage, brand choice and profitability. Jason gives us some Newbie PPC tips.

Outspoken Media Profiled
Rae Hoffman is CEO and Co-Founder of Outspoken Media, which offers clients a comprehensive mix of SEO consulting, social media services, content creation, online reputation management, affiliate marketing and SEO training services.

SES Chicago 09 Testimonial-Emy Sandberg, Mutual of Omaha
Emy Sandberg, eCommerce Advertising Specialist of Electronic Media and Advertising for Mutual of Omaha gives her thoughts on attending SES Chicago 2009.

Market Research for Search Engine Advertisers
Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.

Bend,Oregon-Birthplace of SEO
Mark Knowles from Pixelsilk gives a detailed explanation as to why the town of Bend, Oregon is referred to as the Birthplace of SEO , back as far as when he worked with John Audette at Multi-Media Marketing Group with the likes of Marshall Simmonds, Derrick Wheeler, plus Adam and John Audette.

Usabilility and Mobile Implications
Kimberly Krause Berg, Owner of UsabilityEffect.com, discusses the importance of usability and the implications of how mobile is gaining importance going into 2010.

Changes at Search Engine Watch
We welcome the newly appointed Director of Search Engine Watch, Jonathan Allen. He fills us on some new collaborations and partnerships that will be used to add some new features to Search Engine Watch.

Comparison Shopping Search Engines
Talking Comparison Shopping Search Engines with Brian Bullock, Business Development Executive at Inceptor Search Marketing, a professional search marketing service offering industry expertise and results since 1999. PPC, SEO and CSE.

Video Impact at SES Chicago 2009
Greg Jarboe of SEO-PR gives his comments on the various video crews that cover SES events, including WebmasterRadio.FMs new booth setup. Greg also gives his take on some of the memorable sessions he observed.

Art of SEO, Duplicate Content and Multiple Site Issues
Eric Enge, President of Stone Temple Consulting, talks about his new book The Art of SEO that he co-penned with Stephan Spencer, Rand Fishkin and Jessie Stricchiola. He also discusses his participation on the SES Chicago 2009 panel presentation on Duplicate Content and Multiple Site Issues.

Efficient Frontier Performance Marketing
Justin Merickel,VP of Marketing and New Product Development for Efficient Frontier, which is designed by and for small investors who recognize that long-term portfolio performance is determined almost exclusively by the allocation of assets among broad security classes.

Social Media and Search Impact on PR
Duncan Alney, President & Social Media Strategist, Firebelly Marketing discusses how social media and search will impact PR in the next five years.

Images and Optimization
Mat Siltala, Founder of Dream Systems Media discusses his participation on the SES Chicago 2009 panel on Images and Optimization where they explored enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.

Bruce Clay and David Szetela Enjoy the Cocktail Hour
Bruce Clay and David Szetela enjoy the libations of the after hours cocktail reception being held on site in the exhibit area of SES Chicago 2009.

iContact for Email Marketing
David Dorsey, Enterprise Sales Executive at iContact, which provides email marketing for SMBs and non-profits plus allows for easy creation of email newsletters, surveys, and autoresponders.

SES Chicago 2009 Networking
Newsforce CMO Dana Todd, who participated on the News Search Optimization panel at SES Chicago 2009, gives her take on the great networking at the show and what she think Google and their real time search.

Bryan Eisenberg: After FutureNow
Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author discusses whats next for him after leaving FutureNow, and how he and brother Jeffrey are penning a new book chronicling their weight loss success and lifestyle change.

Customer Insights via Search Engine Tools
Brian Ussery, Director of SEO, Search Discovery speaks to Cindy about his participation on the SES Chicago 2009 panel on Customer Insights via Search Engine Tools.

News for Content Creation
Dan Morris introduces us to Braffton, a specialist news agency for content creation and internet marketing specializing in unique, exclusive news articles about client industries and desired topic areas, which are published on websites and blogs, along with RSS, email and social media.

Search Engine Marketing Call to Action
Bill Hunt discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.

PR Trainer of the Year
Sally Falkow, social media strategist and President of PRESSfeed discusses her acknowledgement by PR News for being named PR Trainer of the Year. She also discusses her participation in the SES Chicago 2009 panel on Online PR: Where to Next?

WebmasterRadio.FM Heading to San Jose

Five days from today several thousand search professionals ranging from SEOs to PPC experts to search engine developers will descend on the San Jose Convention Center for the largest annual search related event in the world, Search Engine Strategies San Jose. Running five days from August 10 – 14, SES San Jose is a full week of intense skills sharing, networking, evening events and eventually, physical and mental exhaustion. SES veterans eagerly await this show.

WebmasterRadio.FM will be bringing our audience full coverage of SES San Jose. We will be live-casting each keynote address, interviewing a few dozen speakers and industry luminaries, covering any and all breaking news that occurs or is announced at the event, and throwing one of our largest SearchBash parties.

As usual, we are inviting everyone attending SES San Jose to drop by our booth to meet some of our show hosts and radio personalities. You’ll be able to find WebmasterRadio.FM’s booth in the right-hand side corner of the trade-show floor, near the area set aside for lunch. Our booth number is #703, our staff is friendly and our sofas are going to be filled with live interview action virtually from start to finish.

As I wrote earlier, if you are (for whatever reason) unable to get up in time for the keynote speeches, tune in to WebmasterRadio.FM while waking. We’re live-casting all keynotes. Also, stay tuned as we will be breaking into our live-stream for special announcements, breaking news and general fun from the trade-show floor.

Tuesday night, WebmasterRadio.FM is throwing the largest party of the event, SearchBash at Pearl Nightclub (2 blocks away from the Convention Center at 8 S. First St, San Jose, CA. 95113). Because Google is NOT hosting a Google Dance this year, we expect a very heavy turnout and will not be able to allow anyone past the door who has not first RSVP’ed. Please let us know you’re coming by following THIS LINK to RSVP for SearchBash.

We are all looking forward to the coming week and hope to see you at Search Engine Strategies San Jose. Stay tuned to the network friends, we have some amazing content coming up…

Guy Kawasaki Talks Twitter Live on PPCRockstars, 4PM Monday

Venture Capitalist and online entrepreneur Guy Kawasaki will appear on WebmasterRadio.FM’s PPC Rockstars, hosted by David Szetela, on Monday April 20, to discuss and defend comments he made during his keynote speech to the 2009 Search Engine Strategies New York Conference. Kawasaki’s controversial comments involved the use of the extremely popular social media application Twitter for commercial and personal promotional purposes.

Guy Kawasaki has an enormous number of followers on Twitter. With over 100,000 users receiving hundreds of Twitter comments he makes each day, Kawasaki has become a lightning rod attracting praise and criticism for his mass marketing efforts. Some have called him brilliant while others say his ideas could lead to the ruin of Twitter as an effective communications tool. There is a wide and vocal debate about his tactics within the digital marketing sector.

WebmasterRadio.FM will be presenting a special episode of PPC Rockstars to give Guy Kawasaki the opportunity to speak directly to the search and digital marketing community about his comments. During the broadcast, Kawasaki and Szetela will take questions posed by listeners via Twitter, sent directly to the Twitter addresses @GuyKawasaki, @Szetela and @WebmasterRadio. Twitter users can watch and participate in the online conversation by following the hash tag #ppcrockstars, and by including that hash tag in their Tweets.

“I’m very grateful to Guy for agreeing to this interview,” said David Szetela. “We’re looking forward to some lively discussion, insider Twitter tips and witty repartee. Just in case, Guy will be wearing his virtual hockey mask.”

This will be one of the first massive interactive online radio broadcasts using Twitter and certainly one of the largest. Combining the resources and efforts of WebmasterRadio.FM, Guy Kawasaki, David Szetela and others in the digital marketing community, WebmasterRadio.FM expects to push promotion of the interview to over 750,000 Twitter users in a seven-day period. Promotion for the show has already begun with a Twitter re-tweet campaign which started on Monday April 13.

Get a 10% Discount on SES Toronto with WebmasterRadio.FM code

Search Engine Strategies Toronto is coming up in less than two months, running June 8 – 10 at a new venue, the Sheraton Centre on Queen Street.

As the premier search marketing conference in Canada, SES Toronto is a must-attend show for all digital marketers doing business in Canada or with Canadians. SES Toronto is also one of the smaller, more intimate search marketing shows, one at which the audience gets to spend a lot of time with the speakers. In many ways, SES Toronto reminds me of SES Chicago except it is much warmer in Toronto in late spring than Chicago is in late autumn.

With a national population the size of the state of California and an affluent, well educated Internet user base, Canada is an often untapped gem of a market. SES Toronto is a key entrance point to that market for US and international marketers.

The fine folks at Incisive Media have offered WebmasterRadio.FM listeners and blog readers a 10% discount on advanced tickets for the event. Follow this link: (DS05 10% Discount) and enter the priority code, DS05 to enjoy a well deserved discount on two days of high-level search marketing education and networking.

WebmasterRadio.FM’s Search Engine Strategies Coverage

Veni, Vidi, Confero, Vici. We came, we saw, we interviewed, we conquered.

WebmasterRadio.FM was all over last week’s Search Engine Strategies Conference in New York City. By the time our three days at the show were complete, we had gathered over thirty interviews, live-casted both keynote speeches and the packed Orion session as well as a “Drunken PPC Masters Roundtable“, and accumulated yet another lifetime of memories from a very lively week.

The SESNY09 show was a great success. Attendance was visibly higher than last year with a renewed optimism amongst the crowd that has not been present at search marketing conferences for a few months. At one point early in the conference, event organizers appeared overwhelmed with far more same-day registrations than anyone could have possibly anticipated.

The last minute surge of registrations actually forced a half-hour delay of Guy Kawasaki’s keynote address on the first morning as organizers tried to funnel as many people into the Grand Ballroom as possible. By the time Kawasaki began his presentation, the back end of the room was packed far beyond capacity. Known as one of the most entertaining and innovative entrepreneurs in tech, Kawasaki is defining the use of Twitter as an overly effective marketing tool. WebmasterRadio.FM live-casted his address which is now available in podcast format in the SES channel.

As the week wore onwards, WebmasterRadio.FM collected several interviews with speakers, CEOs, VPs, and other industry thought leaders. Those interviews are either already up in podcast format in the SES channel or are being edited for podcast as this paragraph is written.

SESNY09 was bigger and brighter than last year and our coverage reflects that. We had a lot of fun working very hard last week. On behalf of WebmasterRadio.FM, I’d like to extend a note of thanks to the amazingly professional crew from Incisive Media, to each of the people who gave us a few minutes of their time (along with a great deal of their wisdom), and to the attendees themselves. Conferences truly are the culmination of the people who orgainze, speak and attend. SESNY09 was a great conference.

You can catch all of WebmasterRadio.FM’s coverage in podcast format in the SES channel archives. The keynotes and Orion panel are already posted. We expect to have the bulk of interviews up by tomorrow afternoon. Live-stream listeners will hear interviews inserted into our regular programming grid over the coming weeks as well.

As the industry is morphing towards maturity, a great deal of change is taking place. From now until early December, WebmasterRadio.FM road crews will be out there several times each month gathering information and interviews one can only find here. Stay tuned friends, we have a lot more coverage coming this year.

SESNY09 Highlights:

• Guy Kawasaki keynote on Twitter
• Bryan Eisenberg’s exclusive interview with Guy Kawasaki
• John Gerzema’s keynote on brand power and marketing in a recession
• Rebecca Lieb on her new book, The Truth About SEO
• The Orion Panel on the state of search

My thoughts on the Media Post Rant on SES…

So to be clear, this is Daron Babin here…posting my opinion on a recent article I saw in my in-box that, quite honestly…pissed me off.
WebmasterRadio.FM has long been a supporter of Search Engine Strategies, and myself personally…I’ve been attending since the beginning of this thing. I’ve watched the animal grow and evolve into what it is today.

Hey, do we all like to think of that show in its “hey day”??? Well, ok…let’s put the brakes on.

I’ve been an SEO for 13 years now…and I’ve lectured and spoke on panels and keynoted all over the world and if there’s 1 thing I have said in almost all of my presentations…is that with SEO…the 1 constant…is “change!”

As an SEO, are you concerned about Webcrawler? Are you concerned about Lycos? Sorry guys, we still love you.

My point is, this article: Lost Buzzwords Of SES! by Steve Baldwin , Monday, March 23, 2009
Read more

SES NYC – WebmasterRadio.FM Coverage

That most dynamic of digital marketing shows, Search Engine Strategies New York is coming up next week. SESNY09 runs five full days from Monday March 23rd to Friday the 27th. The WebmasterRadio.FM crew is going to be there and we’re live-streaming highlights of the show.

As the official online radio/podcast network of SESNY09, WebmasterRadio.FM will be bringing the conference to the rest of the world. Our agenda includes live streaming coverage of both keynote speeches and Wednesday’s Orion panel, breaking news segments, plenty of interviews, and live break-ins from the WebmasterRadio.FM booth on the trade show floor. We’ll also be venturing out in the field to cover some of the evening events associated with SESNY09. On Wednesday evening, we’ll be hanging out off Broadway with PPC Rockstars host David Szetela of Clix Marketing and social media wizchild Marty Weinberg of aimClear recording another PPC Rockstars special.

If you’re attending SESNY09, drop by the WebmasterRadio.FM booth (#1228 – Americas Hall 1 -pdf) to meet some of the people behind the voices on the network. We’ll have lots to listen to as many of the show hosts use the booth to record in person interviews with thought leaders from their industries.

If you’re not able to attend SESNY09 , tune into WebmasterRadio.FM next week for live conference coverage.

Keynote Coverage:

• Tuesday March 24 – 9am ET
  Guy Kawasaki on “Twitter as a Tool for Social Media”
• Thursday March 26 – 9am ET
  John Gerzema on “The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It”

Orion Panel:

• Wednesday March 25 – 1:00pm ET
  “The State of Search – A Maturing Marketplace or Poised for More Growth?”

As always, all SESNY09 coverage will be available in podcast format in the WebmasterRadio.FM archives and in the iTunes library. We’re looking forward to seeing you in NY!

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