Market Edge Features Exclusive Interview with Harvard Business School Professor Rosabeth Moss Kanter
July 9, 2012 by Daron Babin
Filed under Uncategorized, WMR Blog
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Tenured Harvard Business School Professor Rosabeth Moss Kanter speaks about Leadership in the Digital Age on the Market Edge radio program (hosted by Glenn Engler, the CEO of Digital Influence Group) on Tuesday, July 10th at Noon Eastern and 9AM Pacific on WebmasterRadio.FM.
During the interview, Kanter discusses characteristics that make a brand successful in the Digital Age. She describes how striking it was during the early days of the Internet how few established brands did not take advantage of building communities.
She describes how brands should be shaped and molded to be “truly authentic,” “stand for something that truly creates value” and “enhance people’s lives.”
Show will be available for same day podcast from our website or on iTunes or Stitcher.
