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Guest Post with Purse Strings Show Host Maria Reitan: Her New Normal

WebmasterRadio.FM is proud to welcome our show hosts who will be regular contributors to the blog. Now, an article authored by our award winning host of “Purse Strings”, the Senior Principal Chair, Lifestyle Marketing and Marketing to Women for Carmichael Lynch Spong.

Do you remember 2006? I find it challenging to reach that far back into my memory bank. Granted, I had a toddler at the time. That’s probably one reason why I recall so little. But it should have been a good year. It was the last one before the official big slide. You know the one — the start of the financial and economic recession that made itself more apparent the following year and then really kicked into gear in 2008.

The recession hit men so hard it was called a “Mancession.” Fast forward three years and more men than women were getting jobs. In fact, women were losing them to the tune of 218,000 jobs, increasing their unemployment rate by 0.2 percentage points to 8.5 percent between June 2009 and May 2011. Men, on the other hand, saw their unemployment rate improve by 1.1 percentage points to 9.5 percent. That’s a gain of around 768,000 jobs over the same time period.1

Experts who are in the know say it’s because companies in traditional male-dominated industries are now bouncing back and starting to hire. But that doesn’t explain why women are losing jobs. It just paints a picture as to why men are getting them.

Yes, things have looked up for women in the workforce. We’ve closed the payroll gap from 35 percent in 1970 to 34 percent in 2008, but we have a long way to go. And it’s stressing us out. 2

Lets be honest, lots of things are stressing us out. Money, housing costs, job stability and health. In fact, women more than men rank these things as big stressors.3

Ironically, while the topic of health stresses us, it’s our health that’s at risk.

“Stress over money and the economy is taking an emotional and physical toll on America, especially among women,” said psychologist Katherine Nordal, Ph.D. “If Americans continue to experience these high levels of stress for prolonged periods of time, they are at risk for developing serious illnesses.”

Pew Research Center Analysis of Bureau of Labor Statistics
New York Times, Economix Blog, October 2009
American Psychological Association, 2008

Purse Strings Earns PRSA Bronze

Awards keep piling in for the WebmasterRadio.FM Marketing to Women radio series, Purse Strings.

The show, hosted by Carmichael Lynch Spong senior principal Maria Reitan, recently received a PRSA Bronze Anvil Award, under the Podcast Category: WebmasterRadio.FM with Carmichael Lynch Spong for Untying The PurseStrings of America’s Most Powerful Consumer.

The Bronze Anvil Awards are presented by the Public Relations Society of America to celebrate the “best of the best” in public relations tactics.

This honors follows their huge honor last September when Purse Strings was named best podcast/videocast at the 2011 PR News Platinum PR Awards.

WebmasterRadio.FM Weaves Internet Marketing/B2B Podcasts into Stitcher Radio

WebmasterRadio.FM has joined the likes of media titans to syndicate all of their radio network offerings on the News and Talk listings of the Stitcher on-demand radio and podcast service.

All of WebmasterRadio.FM’s current radio lineup, which includes shows like SEO 101, PPC Rockstars, Market Edge with Glenn Engler, CyberLaw and Business Report and Purse Strings, is kept continually up to date via Stitcher’s proprietary back-end application, allowing listeners to have access to fresh content via the Stitcher mobile app, while on the go without having to sync their device.

“Stitcher is an incredible on demand concept that listeners demanded that we take part in.”, said Jorge Hermida, WebmasterRadio.FM’s Director of Programming and Production. “The idea of new listeners searching for content on Stitcher and discovering our radio network is very attractive.”

The Stitcher radio app is available for iPhone, Android and iPad and is being integrated directly into new Ford and GM vehicles.

You can either find all of WebmasterRadio.FM’s content in the News/Talk category, by searching ‘WebmasterRadio.FM” or all at once via our own custom Stitcher page.

Purse Strings Turns 200; Host Maria Reitan Set to Speak at M2W

Purse Strings will celebrate its 200th episode on Tuesday April 24th with a special retrospective that looks back at the guests that Maria has featured in the past 100 episodes. Some of those guests have included:
• Melissa Lavigne-Delville, NBC Universal vice president of strategic insight
• Lucy Danziger, SELF magazine editor-in-chief
• Jeffery Tobias Halter, author of Selling to Men – Selling to Women, speaker and founder, ywomen.biz
• Jim Lecinski, Google’s vice president of U.S. Sales /Service and author of e-book, Winning the Zero Moment of Truth (ZMOT)
• Charlene Li, Altimeter Group founder, author of Groundswell

On Wednesday April 25th, Maria will be speaking on a session entitled Decoding Her New Normal – Women Emerging From The Recession at the eighth annual Marketing to Women Conference or M2W in Chicago.

Maria, who is the Senior Principal of powerhouse PR Firm Carmichael Lynch Spong, will be speaking alongside Carmichael Lynch director of brand planning Kelly Thompson discussing proprietary research results on the recessions impact on women, as well as providing strategic insights on how marketers can break through in the changed economic climate.

Purse Strings Wins PR News Platinum PR Award

WebmasterRadio.FM Marketing to Women radio series Purse Strings, hosted by Carmichael Lynch Spong senior principal Maria Reitan, was awarded for best podcast/videocast at the 2011 PR News Platinum PR Awards. Reitan accepted the award at the annual awards luncheon Wednesday in New York City.

“Each and every week, I’m fortunate to speak with thought leaders in the marketing to women space who are connecting their brands and their products with the nation’s most powerful consumer in powerful and compelling ways.” said Reitan. “I learn so much from our conversations and I hope my listeners do too. Done well, ‘marketing to women’ s really about “connecting with women.’”

The PR News Platinum PR Awards salutes the years most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. Purse Strings (which was officially nominated as Carmichael Lynch Spong with WebmasterRadio.FM – Untying the Purse Strings of Americas Most Powerful Consumer) beat out finalists that included the Chrysler Group and the American Society for Microbiology.

Reitan is no stranger to the awards scene given that prior to joining Carmichael Lynch Spong, she worked for 15 years as an Emmy Award-winning news director, producer, reporter and writer.

We at WebmasterRadio.FM congratulate Maria Reitan and the team of Carmichael Lynch Spong. We are proud to be duly recognized for this prestigious honor.

WebmasterRadio-FM 2009 in Review

2009 was arguably the most intense year in WebmasterRadio.FM‘s five year history. In the face of the most difficult economic outlook in modern memory, WebmasterRadio.FM expanded on several fronts. Here’s a look at what we’ve been up to in 2009.

Over the course of the past twelve months we:

• introduced eight new shows and redesigned several others,
• juggled our schedule grid to better complement the topic and tone of each show,
• redesigned our website and archives, twice,
• started our own conference series called Affiliate Convention,
• Got all shows listed on iTunes and iTunes Radio,
• covered some of the most interesting and intelligent conferences in the world,
• turned 5,
• collectively spent about eight weeks in transit,
• each fell ill at one point or another (except Brasco),
• produced a number of extraordinary commercials including the XY7 rap,
• located a man on a boat in the middle of the Antarctic Ocean on a whim because Daron and Brandy wanted to interview him,
• threw the third largest SearchBash in our history at SES San Jose (the first and second largest both happened in 2008 at separate conferences in Las Vegas),
• interviewed the fellow who practically invented the home computer,
• introduced WebmasterRadio.FM’s video coverage of conferences and tradeshows at SES Chicago, and,
• we managed to stay mostly sane the entire time.

For WebmasterRadio.FM, 2009 was the Year of Accomplishment.

Some aspects of 2009 were quite challenging. The economy created personal and professional chaos for many of our friends. The Microsoft/Yahoo deal effectively removed a major source of innovation and inspiration in the search community. The media landscape is changing rapidly and though we believe entities like WebmasterRadio.FM are examples of the future of mainstream media, such change is disconcerting. To top it off, WebmasterRadio.FM decided to aim higher than ever before by starting a conference series and committing to make those conferences free for the majority of attendees!

For any business planners, such degrees of uncertainty and risk is downright scary. We, however, are entrepreneurs. For us, risk brings reward and hard work makes all the difference. 2009 was very challenging for the WebmasterRadio.FM crew. By all accounts, we rose to those challenges and, though we always wish we could do more, we exceeded our own expectations.

In the studio, 2009 was filled with uplifting, enlightening and often hilarious “only on radio” moments. We interviewed some of the most amazing characters in the digital marketing industry on our way to creating thousands of unique podcasts across our 40 distinct channels.

2009 was a difficult year and no matter what we accomplished over the past 12 months, we’re as glad to see it gone as everyone else is. Before we throw the old man out with the new baby’s bath water; we should sit back and appreciate those moments and accomplishments. In hindsight, 2009 was a rather good year for WebmasterRadio.FM. Here are a few of the major WebmasterRadio.FM moments and general milestones from the year that was.

January 2009
Buzzwords: Facebook, Social Media, Economy

Jan07 – LifeTips celebrates 100th episode

Jan07 – The Domain Bloggers Roundtable, Domain Masters
Domain Bloggers roundtable discussion between Michael Berkens TheDomains.com, Michael Gilmour, publisher of the WhizzBangsBlog, and Elliot Silver from ElliotsBlog.com.

Jan12 – PPC Predictions for 2009, PPCRockstars
PPC Rockstars host David Szetela and Matt Van Wagner of FindMeFaster give their PPC predictions for the coming year.

Jan13 – Doug Heil discusses how Cloaking is Spamming on SEORockstars!
The infamous Doug Heil of ihelpyou forums gives his take on how Cloaking is Spamming, plus black hat SEO, his altering tradeshow experience, and takes us back to his early days in search including how one of his early sites was banned by AltaVista.

Jan13 – New PBS Reality Show with Hannah Keeley, PurseStrings
Lifestyle expert and TV star Hannah Keeley interviewed on Purse Strings by Maria Reitan

Jan15 – Debut of Office Hours with Vanessa Fox
Vanessa discusses the biggest on site issues that often get overlooked, plus she discusses how people lose sight about who their customers are, plus how theyre more worried about getting links

Jan15 – Linda Woods moderates an Affiliate Marketing roundtable discussion at Affiliate Summit West
Linda moderates part 1 of a roundtable discussion on Affiliate Marketing in 2009 taped at Affiliate Summit West 09. (part 2 here)

Jan18 – Captain Paul Watson of the Sea Shepherd Society and TV’s Whale Wars appears on Rainmaker, from the middle of the Antarctic Ocean while chasing the Japanese whaling fleet.

Jan20 – Barack Obama sworn in as President of the United States of America

Jan22 – The Shoemoney Show returns to WebmasterRadio.FM
Shoemoney discusses his blog post on his dislike of 95 percent of SEO Experts with Search Engine Land Editor in Chief Danny Sullivan.

Jan20 – Google moves forward with personalization plans by adding “my preferred site” options to SERPs. SEOs consider content more important than ever.

Jan 22 – Brian Caldwell covers the 2008 Crunchie Awards from the red carpet in San Francisco.

Jan 25 – WebmasterRadio.FM visits the iDate / Social Networking Conferences at the Miami Convention Center.

Jan26 – Yelp Complain Lawsuit, Webcology
Attorney Michael Blacksburg, who represented Christopher Nordberg in a Yelp Complaint Lawsuit

Jan29 – Michael Korda on Rainmaker
Publishing legend Michael Korda and his wife, best selling author Margaret Korda take some time to discuss their house guests, Michael entertains us with some impersonations of Truman Capote and Winston Churchill.

Jan30 – Google announces One Domain per Ad Group policy at WebmasterWorld

February 2009
Buzzwords: Economy, SMXWest, User Power, Twitter

Feb02 – Debut of revised SEO 101, Common mistakes SEOs make
Ross Dunn and Jennifer Evans Laycock discuss the common mistakes SEOs make, including Flash pages, targeting, link building, branding, and unrealistic client expectations.

Feb04 – Google’s use of Ajax scrubs analytics APIs.
Google quickly corrects its mistake.

Feb05 – Rainmaker’s 100th episode is marked with a call from the infamous Dick Masterson along with a few dozen of Daron and Brandy’s friends.

Feb05 – Google Forces Time Warners Hand, Webcology
Google forces TimeWarner to offload AOL, Bill Gates lets loose mosquitoes on tech conference bloodsuckers and Landing Page Optimization expert Tim Ash drops by to talk about his new show, LPO on WebmasterRadio.FM

Feb10, 11, 12 – SMX West, Santa Clara CA (More from SMX West)

Feb11 – Google penalizes Google.co.jp for buying blog reviews.

Feb11 – PPC Drunken Roundtable SMX West
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts.

Feb13 – Google discontinues Audio/Radio Ads

Feb16 – Canonical Link Tags, SMX West, SEO 101
Google, Yahoo, and Microsoft introduced Canonical Link Tags as a joint effort to help reduce duplicate content at SMX West.

Feb16 – Affiliate Convention Denver organization begins in earnest

Feb18 – Debut of Mobile Presence WebmasterRadio.FM’s show on the emerging mobile Internet featuring Cindy Krum.

Feb19 – Facebook Users Force ToC Update, Webcology
Facebook Terms and Conditions Protest with Julius Harper, founder of the protest group Facebook Owns You

Feb20 – Canonical Link Tags Discussion, WMR Rewind spreads across Office Hours and SEO 101

Feb26 – ABCs of PPC Click Fraud, PPC Rockstars
ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17% of your ad spend with Tom Cuthbert, founder and president of ClickForensics.

Feb26 – WebmasterRadio.FM Introduces New Website, Webcology
The first of two website rebuilds in the first quarter of the year.

March 2009
Buzzwords: Content, Canonical, Landing Page, SES NY, OMG (did Kawasaki just say that?)

Mar01 – WebmasterRadio.FM builds a second new website.
(this one better than the first)

Mar04 – Cold Fusion to WordPress, SEORockstars
Cold Fusion to WordPress as New Site Platform Changes come to the WebmasterRadio.FM website

Mar05 – Debut of Penelope Trunk’s Career Considerations, a short-lived but much enjoyed show on the life and views of the one and only Penelope Trunk.

Mar06 – Canonical Tag Adoption, Office Hours Vanessa Fox talks about canonical tag adoption by Google, Yahoo and Microsoft on Office Hours

Mar09 – Debut of Landing Page Optimization hosted by Tim Ash. Tim talks about the importance of Landing Page Optimization as more webmasters look to improve the profitability of their online marketing programs.

Mar16 – Debut of Fired Up with Gordon Rudow – Organizational Communication and Motivation
Organizational Communication and Motivation with guest Dr.Beverly Kaye.

Mar16 – PPC Twitter Forum, PPC Rockstars
David offers a Live PPC Twitter forum for listeners to ask questions

Mar18 – Swine flu outbreak detected in Mexico City
Initial efforts to contain H1N1 virus fails. H1N1 cases begin to clog clinics as the virus spread around the world.

Mar19, Mar26 – Linda Woods does a 2-part special on
The Women of Affiliate Marketing (part 1)
The Women of Affiliate Marketing, (part 2)

Mar24-27 – SES NY 09 WebmasterRadio.FM headed to New York City for Search Engine Strategies NY 2009. During and in the week before SESNY, we gathered two dozen audio files covering the scope of the conference. We also broadcast and podcast the three keynote speeches. Full coverage spans archive pages 5, 6, 7, and 8.

Mar24 – Guy Kawasaki’s Controversial Keynote at SES NY09 Web marketing guru and serial entrepreneur Guy Kawasaki makes highly controversial comments during his keynote speech at SES New York 2009. The comments prompt a wide ranging reaction within the search and social marketing communities.

Mar25 – Drunken PPC Roundtable from SES New York 2009
The second Drunken PPC Roundtable aired live at SES New York 2009.

Mar28 – 3rd Earth Hour Experiment
Between the hours of 8:30pm and 9:30pm (local time), a wave of darkness rolled around the world as residents and businesses in over 100 cities and thousands of smaller communities turned off non-essential electric or electronic items. City of Toronto records a 15.1% decrease in electrical consumption, up from 8.7% in 2008.

April 2009
Buzzwords: Affiliate Taxation, Twitter Spam, Cyber Security

Apr02 – Vanessa Fox @ Web 2.0 Expo 2009
Social Media and Unlimited Bandwidth for Spidering are among the topics Vanessa discusses on location from Web 2.0 Expo 2009

Apr02 – A Surprise call to IM Spring Break, Webcology
Jim and Dave speak to Steve Plunkett and Chris Winfield, who give us an inside look at IM Spring Break.

Apr02 – Speaker and Author Seth Godin, Shoemoney Show
Speaker and Author Seth Godin joins Shoemoney for an exclusive interview.

Apr03 – The rise of The Bacon Explosion
Your regularly scheduled Rewind will not be played this week. Instead, we wanted to bring you a bit of the Miami Blues from The Bacon Explosion @imspringbreak.

Apr06 – AP Declares War on Bloggers, moves to limit use of AP content by bloggers, including cited quotes.

Apr08 – Facebook population reaches 200million

Apr09 – MadMen TV Show on Twitter, Webcology
The Twitter MadMen supporting characters cast on their work on Twitter, the metaverse and everything.

Apr09 – Affiliate Taxation Legislation in California, AMI
Discussion of California’s efforts to enact affiliate taxation legislation as Linda Woods discusses the affiliate tax issue with industry leaders David Lewis, Beth Kirsch and Peter Bordes.

Apr17 – @Oprah join Twitter

Apr17 – In unrelated news, Anton Kutcher becomes first Twitter user with more than 1 million followers.

Apr20 – Guy Kawasaki interviewed by David Szetela on PPC Rockstars
Social media guru Guy Kawasaki to explain controversial comments he made at SES NY09.

Apr20 – Guy Kawasaki Twitter Tactics Discussion, SEO 101
Twitter Tactics Discussion following a PPC Rockstars interview featuring David Szetela’s interview of Guy Kawasaki.

April 21 – 23 – ad|Tech San Francisco 2009
WebmasterRadio.FM provides coverage of the ad|Tech San Francisco 2009 Conference. (more ad|Tech SF09 coverage)

Apr28 – Search Engine Optimization for Dummies, SEORockstars
Bruce Clay and Susan Esparza give us some insight into the new book “Search Engine Optimization for Dummies”.

Apr30 – CyberSecurity and Conflickr, Webcology
Cyber Security in a Time of Conflict and Conflickr with Sean Paul Correll of Panda Security.

Apr 30 – Membership Site Mastermind, Yaro Starak on Shoemoney Show
Austrailian Entrepreneur and professional blogger Yaro Starak tells us about his new training program called Membership Site Mastermind.

May 2009
Buzzwords: Google, localization, Affiliate Convention

May04 – Wolfram Alpha launches

May06 – Duke Nukem Forever finally killed by 3D Realms
Infamous for taking longer to develop than any other piece of software in computer history, this highly anticipated game served to define the term vaporware.

May06 – Localization Appearing in Google, SEM Synergy
Localization Appearing in Google, including the local results and non-local queries.

May14 – CEO Jim Safka leaves Ask.com, replaced by Scott Garell.

May14 – Google outage on East Coast of US, Webcology
Jim and Dave discuss the recent Google Service Outage in Washington DC where Google services like Google News and Gmail were reported to have completely stopped working.

May21 – Affiliate Convention Denver 2009 Goals, AMI
WebmasterRadio.FM CEO Daron Babin discusses the goal he hopes to achieve with Affiliate Convention 2009 in Denver.

May27 – Google Wave introduced at Google I/O conference
Google’s collaborative sharing/productivity environment opened to approximately 100,000 users in September and all users in November.

May28 – Search Taxonomy and ProBlogger Kudos, Shoemoney
Aaron Wall of SEOBook joins Shoemoney to talk about The Search Taxonomy, and ProBlogger gets some kudos.

June 2009
Buzzwords: Wave, Bing, nofollow, Affiliate Convention, Denver, Iran, Twitter, Michael Jackson

June01 – Google Wave Review, StrikePoint
Dave and Mikkel review the new online communication and collaboration tool Google Wave.

June04 – Microsoft’s Bing Search Summit, Office Hours
SEO Rockstars Todd “Oilman” Friesen and Greg Webguerilla” Boser join Vanessa Fox on location from Microsoft’s Bing Search Summit.

June08, 9 – SMX Advanced Coverage
Dave Davies acted as a rover reporter at SMX Advanced 09 in Seattle.

June14 – Greenwave Revolution Begins
Twitter users in Iran get news out of country during Iran election protests amidst severe government repression. #iranelection becomes top news event discussed on Twitter in 2009.

June17 – Microsoft Search Engine Bing Reviewed, SEM Synergy
The crew of SEM Synergy review Bing based on early traffic numbers.

June18, 19 – Inaugural Affiliate Convention opens in Denver Colorado
WebmasterRadio.FM’s first convention exceeds our own expectation. It is now solidly established as a long-term conference and tradeshow series for affiliates.

June18 – Kris Jones Keynote-The Future Of Affiliate Marketing
In this keynote presentation, Kristopher Jones, President and CEO of Pepperjam, outlines his view of the Affiliate Marketing industry to open Affiliate Convention Denver 2009.

June19 – Conversations on Affiliate Performance Marketing
Conversation Keynote on Affiliate Performance Marketing at Affiliate Convention Denver 2009. Peter Bordes, CEO of MediaTrust , Steve Hartman, Sr. Director, Publisher Development, eBay and Steve Schaffer, Founder and CEO of Vertive examine the current state of the affiliate performance marketing industry.

June19 – Black Hat versus White Hat SEO: Protecting Affiliates panel session
Black Hat versus White Hat SEO : Protecting Affiliates, discussed at Affiliate Convention 2009 in Denver.

June19 – Final Debate Panel at Affiliate Convention Denver 2009
The Final Panel Discussion where attendees engage with the panelists in a free forum discussion on various topics. Marc Lesnick’s end-of-conference tradition of serving copious amounts of beer to the audience and panel becomes a new tradition at Affiliate Convention.

June23 – Black Hat versus White Hat SEO at Affiliate Convention, SEORockstars
Black Hat versus White Hat SEO : Protecting Affiliates, discussed by Scott Polk,SEO Specialist for Bruce Clay Inc., Frank Watson, co-Founder, Director of SEM for Kangamurra Media and Daron Babin aka SEGuru of WebmasterRadio.FM.

June24, 25 – BlogHer 2009 coverage on WebmasterRadio.FM
Debbie Bookstaber acted as a roving reporter at the BlogHer 2009 conference in Chicago.

June24 – New NoFollow Behavior for SEO
Bruce Clay sits down with Susan and Virginia for the whole SEM Synergy show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners.

June25 – Death of the King of Pop
One of the greatest popular music composers in history, Michael Jackson, dies at age 50.

June26 – Reaction to Michael Jackson Death
Reaction to the celebrity death of Michael Jackson as we reflect on his humanitarian efforts, his legendary music career, and all of his triumphs and tragedies.

June27 – Death of a Pitchman
Legendary TV pitchman Billy Mays dies at age 50.

June30 – Looking Back at Affiliate Convention 2009 Denver, SEO-Rockstars
Frank Watson, co-Founder, Director of SEM for Kangamurra Media joins SEGuru to recap Affiliate Convention 2009 in Denver, and they look ahead to Search Engine Strategies San Jose 2009.

July 2009
Buzzwords: Affiliates, Microwho?, Iran, Twitter, Michael Jackson

July01 – ICANN Australia 2009 Recap. Domain Masters
A Recap from the ICANN Australia 2009 meeting with 463 Communications Vice President David McGuire including the debates and discussions that came of it like registry and registrar vertical integration.

July07 – BlogHer ‘09 Conference Review, Purse Strings
BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.

July07 – Memorial Tribute to Michael Jackson: A WebmasterRadio.FM Special
In this Memorial Tribute to Michael Jackson: A WebmasterRadio.FM Special, Daron Babin aka SEGuru, and Jim Hedger commetns on the event that made up the memorial service held in Los Angeles to pay tribute to the King of Pop.

July08 – Debut episode of Inboxed – Anti-Spam Litigation
The Debut episode of Inboxed, broadcast on location from Affiliate Convention 2009 in Denver, Colorado, offers a discussion on a recent court case between XY7 and anti-spam attorney Dan Balsam (Case Number CSM-09-829275 Balsam vs. Rapid Resource Marketing). Bennett Kelley of the Internet Law Center fills us in on the verdict of that case.

July16 – Facebook population reaches 250 million.

July16 – Preparing for the Future of Search, Webcology
Jim interviews Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group, and she previews her upcoming SES San Jose 2009 Keynote presentation entitled How to Prepare for the Future of Search.

July16 – Amazon Refuses to Pay Affiliates for Twitter Links
Joshua Odmark and Gideon Rubin discuss Amazon.com’s recent decision NOT to pay commissions on sales that result from affiliate links on Twitter.

July20 – Canonical Tags and Affiliate Links Testing, Strike Point
Dave discusses some testing he did with canonical tags and Affiliate links, plus they give their take on the announcement of the new Google Chrome Operating System.

July28 – Microsoft-Yahoo Search Deal Imminent
With news of the Microsoft Yahoo Ad deal being finalized, WebmasterRadio.FM brings you a round table discussion on the deal and its implications. Jim Hedger and Daron Babin are joined by Techcrunch Editor At Large and BusinessWeek columnist Sarah Lacy, and SearchReturn CEO Disa Johnson.

July30 – Yahoo Microsoft Deal Effect on Owners, Developers and SEOs
Vanessa Fox discusses What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal, plus she answers questions like how much filtering or modification to the Bing feed do you think Yahoo will do for organic results.

July30 – The Benefits of BingYa!-The Microsoft Yahoo Search Deal, Webcology
Jim and Dave take a look at the various sectors immediately (or very soon to be) affected by the new-born beast known as BingYa!

August 2009
Buzzwords: Bing, Caffeine, SES San Jose, SearchBash, ICANN

Aug03 – Microsoft Yahoo Search Deal Reaction, StrikePoint
Mikkel and Dave give their reaction to the Microsoft Yahoo Search Deal, that Pending regulatory approval, the number two and three search engines will combine their forces for an alliance that will tackle Google on its home turf of web search.

Aug04 – Debut episode of Press This with Joost DeValk – WordPress Plugins in Development
Joost welcomes one of the newest member to Automattics WordPress team. John Gridley tells us about his new role with Automattic, and plugins that are in development. Plus Joost answers chatroom questions on optimizing WordPress for Search.

Aug04 – Microsoft Bing In Depth, SEO Rockstars
Nathan Buggia, Lead Program Manager of Bing takes us in depth in side the new Microsoft Bing Search Engine, showcases the new features and takes us through the change to Bing from Microsoft Live.

Aug10 – Landing Page Testing and Design, PPC Rockstars
Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.

Aug10, 11, 12, 13 – WebmasterRadio.FM provides full coverage of Search Engine Strategies San Jose 2009
The last great SES show in San Jose (next year SES moves to San Francisco) and WebmasterRadio.FM played a fuller role than ever before. Along with full scale coverage of the conference, WebmasterRadio.FM threw the premier party of the week with an Alice in Wonderland Themed SearchBash.

Aug11 – Clay Shirky Keynote at SES San Jose 09
Clay Shirky, the author of Here Comes Eveybody delivers his keynote presentation to the attendees of Search Engine Strategies San Jose 2009.

Aug12 – SES San Jose 2009-Nicholas Fox Keynote
Nicholas Fox, Business Product Management Director, AdWords for Google, in his SES San Jose 2009 Keynote address, discusses the future of the search engine marketing industry and his vision of where the industry is going.

Aug13 – Charlene Li-SES San Jose 2009 Keynote
Charlene Li is an influential thought leader and guide on emerging technologies. She is the co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies. Her presentation focuses on How to Prepare for the Future of Search.

Aug11 – Roundtable on Bing-Yahoo and Google Caffeine
From SES San Jose 2009, a panel of Search marketing experts; BestOfTheWeb President Greg Hartnett , SiteLogic Director of Marketing Jennifer Laycock, Pole Position Marketing President Stoney deGeyter and Enquisite CEO Richard Zwicky, discuss hot topics including the Bing Yahoo deal, and Google Caffeine.

Aug13 – Debut of The Search Cowboys with Bas Van Den Beld and Roy Huiskes, Real Time Search Debate
The Search Cowboys bring you a sneak preview of their radio show on WebmasterRadio.FM, plus they get into a debate of real time search, and which products are offering serious real time search.

Aug18 – WordPress Usability, Press This
WordPress Usability with the CTO of Mashable, Frederick Townes. He and Joost discuss RSS, plugins, and answer a number of chatroom questions. Questions include scrapers, blocking bots, vBulletins, security and more.

Aug20 – Greenwave (Iran) Revolution on Twitter, Webcology
#iranelection and #gr88 US Twitter organizer Kristine Schachinger discusses how the social networking tool Twitter allowed people to report on events in Iran during the election protests and media blackout earlier this summer.

Under the user name @schachin, Kristine has acted as an organizer, promoter, programmer and catalyst for the Greenwave Revolution on Twitter. She and her team worked 20-hour days keeping information flowing from the streets of Iran.

Our interview covers the technical and emotional challenges of supporting the incredible peoples’ democratic uprising on the streets of Iran.

Aug24 – The Death of Keywords? PPC Rockstars
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.

Aug26 – 2009 ICANN Seoul Preview, Domain Masters
David McGuire,Vice President of 463 Communications, previews the October ICANN meeting in Seoul Korea and some of the current issues that may impact the status quo in the domain world.

Aug28 – Full release of Snow Leopard, version 10.6 of Apple’s OS X operating system.
Snow Leopard replaces the previous OS nicknamed Tiger. Perhaps Steve Jobs really can see the future.

September 2009
Buzzwords: Realtime Search, Net Neutrality, Analytics

Sept 1, 2 – ad|Tech Chicago Coverage
Shawna Fennell (eCom Experts) provides roving reporter coverage of ad|Tech Chicago 2009. (More ad|Tech Chicago 09 coverage)

Sept01 – Future of WordPress, Press This
Wordpress Lead Developer Mark Jaquith discusses some of the plans for future development in WordPress including the 2.9 and version 3, plus listener questions on CMS integration, total cache and other plugins.

Sept02 – Analytics Importance, SEM Synergy
Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. (This was one of the most downloaded podcasts of 2009!)

Sept08 – Behind the PR Blackout, Purse Strings
Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.

Sept15 – President Barack Obama calls Kanye West “a jackass”
What do you get when you mix the President of the United States, Twitter, a younger CNBC staffer with particularly acute hearing, and a jackass together? An embarrassing incident, that’s what. Barack of the Blackberry, you should have known better dude!

Sept16 – Facebook population surpasses 300 million

Sept16 – SEO Hierarchy of Needs, SEM Synergy
Bruce Clay, Susan Esparza and Virginia Nussey discuss other applications for the SEO Hierarchy of Needs on SEM Synergy, including how it can be adapted to individual tactics as well as other Internet marketing disciplines.

Sept24 – Performance Marketing Association Fights Affiliate Tax, AMI
Rebecca Madigan, founder and executive director of the Performance Marketing Alliance discusses how the Performance Marketing Association is fighting Affiliate Tax.

Sept24 – FCC Backs Net Neutrality, Webcology
Jim and Dave discusses FCC Chairman Julius Genachowski announcing his full support behind the principles of Net Neutrality, plus Jim tells us about how he got Twitter hacked.

Sept29 – Barry Lloyd of MakeMeTop on PPC, Analytics and Marketing, SEO Rockstars
Barry Lloyd, CEO of MakeMeTop, providers of PPC Bid Management, Internet Marketing and Web Analytics Tools. Barry gives his backstory of how he made his first million, plus he fills us in on his new toolset that Daron fully endorses.

October 2009
Buzzwords: SEO, PageRank, SMX East

Oct06 – PRSA 2009 Conference – Bob Garfield Keynote Preview, Cover Story
Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.

Oct04, 5, 6 – SMX East 2009 Coverage
WebmasterRadio.FM had three roving reporters covering SMX East 09 in New York this year. SMX East 09 Coverage 1, SMX East 09 Coverage 2, SMX East 09 Coverage 3

Oct07 – SMX East 2009 Recap, SEM Synergy
SEMSynergy’s Virginia Nussey gives a recap of SMX East 2009 featuring interviews with Craig Danuloff and Mike McDonald.

Oct13 – SEO for Bloggers, part1, Press This
SEOmoz CEO and Co-Founder Rand Fishkin gives some SEO Advice for bloggers. Rand reflects the SEO collaboration done to Yoasts website, plus we learn about various SEO tools SEOMoz offers including Linkscape and YOUMoz.

Oct15 – Google Removes PageRank From Webmaster Tools, Search Cowboys
Bas and Roy discuss the headlines including: Google Removes PageRank Data From Webmaster Tools, Facebook is conquering Europe, plus they recap A4u Expo London 2009.

Oct15 – Baloon Boy hoax takes over news cycle
Richard and Mayumi Heene receive another utterly fascinating and pathetically banal 15-minutes of fame resulting in a 90-day jail sentence for the father, a 20-day sentence for the mother and increased advertising revenues for everyone else concerned.

Oct19 – Google Removes PageRank Metric. Linkbuilding Effect of PageRank Removal, SEO 101
Ross Dunn and John Carcutt discuss a listener email on the Linkbuilding and SEO Effect of PageRank Removal, plus a listener on query freshness when it comes to ranking on Google.

Oct20 – SEO for Bloggers, part2, Press This
More SEO for Bloggers talk with Aaron Wall of SEO Book. Joost and Aaron also answer questions that include recommended tools and sites, and even the best way to create a mobile-friendly and still SEO friendly site?

Oct20 – Reviewing the PartyAnimal.Org, SEO Rockstars
A simple site review turns into a massive favor as SEGuru (Daron Babin) and Jim Hedger review a website that really needed their help. The site owner later wrote Daron to thank him for turning her business around.

Oct27 – Windows 7 released to public
Windows 7 replaces the ill fated OS Vista. Microsoft engineers breathe as Windows 7 receives strong reviews from users, most of whom simply appear happy it actually works and is superior to XP.

Oct26 – Debut of eCom Experts with Shawna Fennell, SEO for eCommerce
Rob Snell, author of Starting a Yahoo Business For Dummies, joins Shawna Fennell for the premiere episode of eCom Experts. They discuss how to apply SEO into your e-commerce ventures and offers tips on transcriptions, sidebar navigation, CSS and RTML.

November 2009
Buzzwords: ad:Tech NY, Affiliate Convention, Caffeine, Google, Twitter, Real time search, Tiger

Nov 3, 4, 5, 6 – WebmasterRadio.FM provides full coverage of ad|Tech New York 2009
WebmasterRadio.FM gathered dozens of interviews in the press room and with roving reporters for our coverage of an ad|Tech Conference. Interviews: ad|Tech New York 2009 interviews 1, ad|Tech New York 2009 interviews 2, ad|Tech New York 2009 interviews 3

Nov03 – XY7 and Friends No Bull Party 3
On location from Johnny Utahs in Midtown Manhattan New York City, XY7.com and Friends presents the Adtech New York 2009 Pre Show Party, No Bull Party 3.

Nov4 – CNN Redesign and SEO, SEM Synergy
Virginia Nussey speaks with CNN SEO Coordinator Topher Kohan about the news organization’s newly redesigned website.

Nov07, 08, 09, 10 – WebmasterRadio.FM goes to the PRSA Int. Conference 2009
Brandy Shapiro Babin, Maria Reitan and Dana Todd cover the Public Relations Society of American International Conference held in San Diego CA.

Nov07 – Bob Garfield on Positioning of Public Relations

Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

Nov08 – Arianna Huffington and Wendell Potter PRSA 2009 Keynote
Huffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote.

Nov08 – Haagen Dazs Ice Cream Correlation with Honey Bees
Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.

Nov12 – Steve Wozniak Appears on Rainmaker
Steve Wozniak will discusses his history in IT going back to his time with Hewlett Packard, his recent stint on the hit reality TV show Dancing with the Stars. Finally, Steve discusses his latest interest, Fusion-IO, a company specializing in the design of data storage and FLASH drive devices.

Nov18 – Advanced Strategies in Affiliate Marketing, Domain Masters
Advanced Strategies in Affiliate Marketing – how do domains fit in? Victor interviews Jay Berkowitz of Ten Golden Rules, winner of the 2009 SoFIE Award in the Most Effective Use of Emerging or Innovative Media, category.

Nov19 – Affiliate Fraud Roundtable Discussion
This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges the affiliate marketing industry faces, affiliate fraud.

Nov23 – Distinguishing Real Time Search, SEO 101
Ross Dunn and John Carcutt discuss real time search and distinguishing it from time sensitive search based on when something happened, fresh content sensitive search meaning different search results based on the most recent data content and geo-spatial sensitive search based on the location of the user search for that content.

Nov27 – Tiger Woods Shanks his Drive and Hits a Hydrant
The greatest golfer of his generation worms his way into the old, “Ball in the Wrong Hole” routine. Comedians, tabloids and television producers around the world rejoice as Christmas comes early and apparently, often.

December 2009
Buzzwords: Affiliate Convention LA, SES Chicago, Video, Family, Holidays, Special

Dec1 – WordPress Podcast Merges with Press This
Joost is joined by WordPress Podcast host Charles Stricklin, as they announce that Joost is continuing the WordPress Podcast, merging it with Press This. Also, the introduction of a weekly a news segment on all things WordPress with Frederick Townes.

Dec03, 04 – Affiliate Convention LA 2009
The second conference and tradeshow in the Affiliate Convention series is held at the Hyatt Regency Century Plaza in Los Angeles.

Dec03 – Danny Sullivan Affiliate Convention LA 2009 Keynote Interview
Daron Babin interviews Danny Sullivan about The State of Search and Affiliate Marketing in this keynote conversation from Affiliate Convention Los Angeles 2009.

Dec03 – Net Guides Publishing President James Martell
Net Guides Publishing President James Martell who offers educational products to those wanting to start their own home based publishing businesses, is profiled on his works including the Affiliate Marketers Handbook, Affiliate Marketing Boot Camp and more.

Dec03 – Ashley Madison Features Tiger Woods in Ad Campaign
Evan Back, Vice President of Sales of Ashley Madison Agency, speaks about his Affiliate Convention LA 2009 panel on Affiliate Marketing in the Dating Space, including how they have incorporated the Tiger Woods scandal into a new ad campaign.

Dec04 – Tim Ash Affiliate Convention LA 2009 Keynote Presentation
Site Tuners CEO Tim Ash delivers his Affiliate Convention 2009 Los Angeles Keynote to discuss How To Repel Super Affiliates With Crappy Landing Pages.

Dec04 – Affiliate Tax Issues in 2010
Brook Schaaf, Founder of Schaaf Consulting discusses his Affiliate Convention Los Angeles 2009 presentation on the Affiliate Tax situation, Looking Forward through 2010

Dec04 – Marketing to Mobile Devices
Cindy talks with her co-panelists from the Marketing to Mobile Devices at Affiliate Convention LA 2009 about what they discussed at a the conference plus extra content not mentioned on the floor.

Dec04 – Black Hat versus White Hat: Shades of Gray?
Affiliate Convention panel discussion between Greg Boser, Founder of 3 Dog Media; Patrick Sexton, Founder of GetListed; Pierre Zarokian of Submit Express and Scott Polk of Scott Polk Consulting.

Dec07, 08, 09 – SES Chicago

Dec07 – PPC Secrets Revealed, the Third Drunken PPC Roundtable in 2009
Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?

Dec09 – SEO Old Timers Roundtable
Spamming, Links, Black Hat, White Hat, ranking is all game in this SEO Old Timers Roundtable following the final day of sessions at SES Chicago 2009, broadcast on location from Kitty O Sheas inside the Hilton Chicago.

Dec14 – PPC Strategies and Search, PPC Rockstars
Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.

Dec15 – Google Real Time Search Talk Continues, Search Cowboys
Bas and Roy are joined by special guest, Orange Valley SEO Consultant Eduard Blacquiere, and they discusses the latest with Google Real Time Search, and express their fondness for Google Vice President, Search Products & User Experience Marissa Mayer.

Dec21 – SEO Topics to Watch in 2010, SEO 101
Ross and John ask What are the big SEO topics to watch in 2010. THey go through the various search related events What are the ToDos on your 2010 SEO list?

Nielsen Researcher Explores the Rise of “Power Moms” and Their Online Presence as Guest on Purse Strings – 3pm Eastern

Jessica Hogue, research director for The Nielsen Company is Maria’s guest on Purse Strings at 3pm today.

Ms. Hogue will discuss a recent key consumer segment analysis she spearheaded, which focuses on the “Power Moms” market. Power Moms are women between the ages of 25 and 54, with at least one child, who regularly participate in online activities. Ms. Hogue will explain how these Power Moms are using the Web to communicate and what they’re saying.

The report is based on a blend of blog posts, comments and Web links developed through ongoing monitoring of more than 10,000 mom and parenting blogs.

According to a recent Nielsen Power Moms report, moms identified as “Established Moms,” aged 40-50 with three or more children at home, are heavy online shoppers. Moms labeled as “Newbie Moms,” aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.

“The insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them,” said Maria Reitan show host and Sr. Principal at Carmichael Lynch Spong. “Companies must understand where these women are, what they are doing and what messages will break through the online clutter.”

Jessica Hogue oversees integrated Nielsen online research and analytics for the company’s consumer packaged goods (CPG) practice. In this role, she manages research projects to study consumer perceptions of multiple brands and consumer categories, and leads Nielsen’s online health, wellness and sustainability trend research.

The episode airs at 3PM eastern, Tuesday July 21 and will be available on-demand in the Purse Strings Archive at WebmasterRadio.FM or via distributors such as iTunes and Mobilecast.

WebmasterRadio.FM Providing Exclusive Coverage of BlogHer Conference

WebmasterRadio.FM is proud to announce exclusive coverage of the 2009 BlogHer Annual Conference taking place in Chicago, July 24 – 25th.

BlogHer Conference COO and Co-Founder Elisa Camahort Page will appear on the Purse Strings radio program, hosted by Carmichael Lynch Spong’s Senior Principal Maria Reitan, Tuesday July 7th at 3pm Eastern Time.

BlogHer has grown quickly over the past five years. Registration for this years event was completely sold out in March! A waiting list is open for overflow registrants though new seats can not be opened at the conference. People on the waiting list will still be able to participate in BlogHer ’09 in by registering for Lobbycon, being held in the lobby of the Chicago Sheraton and Towers, where attendees will be able to watch live streaming of sessions, plus receive networking access and attend the official cocktail parties.

WebmasterRadio.FM will provide roving reporting on location from BlogHer ’09 as well as the LobbyCon event. WebmasterRadio.FM ‘s coverage of BlogHer ’09 will be available in podcast format through all major podcast portals, and in archived format on-demand inside our Specials Channel.

Purse Strings: Launching A New Women’s Interest Magazine

Purse Strings on WebmasterRadio.FM today takes a look at the launch of a new women’s interest magazine, Success for Women.

Competition within the magazine publishing industry is fierce and the drastic state of the economy is making the business of publishing extremely difficult. In January, at least 14 unique magazines shut down including Cottage Living, Country Home, Teen magazine, and O at Home.

In an environment that comes down to the ad dollars, how is a new magazine to thrive and succeed during the downturn? Joining Maria Reitan on Purse Strings today is Erin Casey, Editor of Success for Women Magazine.

Listen to Purse Strings on WebmasterRadio.FM live at 3pmET or Noon pacific or download any Purse Strings podcast on demand from the WebmasterRadio.FM archives.

Purse Strings – Hannah Help Me! – 3pmET, 12pmPT

Tune into Purse Strings on WebmasterRadio.FM at 3pm eastern today to hear host Maria Reitan interview Hannah Keeley, host of the PBS Network reality series “Hannah Help Me”

Hannah Keeley is an author, television personality, lifestyle expert, and founder of the website, HannahKeeley.com. She has appeared on NBC’s Today show, Fox and Friends, TLC, and has been a frequent guest on The Rachael Ray Show, helping moms with her fabulous tips and tricks. Hannah has also been featured in various publications including Redbook, Woman’s Day, Real Simple, Organic Style and Family Circle.

Hannah will be discussing her role hosting her own PBS Reality Series “Hannah Help Me”, in which she gives a two-day life skills makeover on a desperate and overwhelmed mom. The show premieres nationally on PBS in Spring 2009.

Tune in live at WebmasterRadio.FM or listen to any Purse Strings podcast on demand in the Purse Strings archive at WebmasterRadio.FM.

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