PPC Rockstars – Craig Danuloff and AdWords Impression Share Reports
February 2, 2009 by Jim Hedger
Filed under WMR Blog
Comments Off
Craig Danuloff of ClickEquations joins David Szetela on the PPC Rockstars today to discuss “… those mysterious Google AdWords Impression Share reports – and why you should pay very, very close attention to them.”
Craig has a long history in PPC. His company, ClickEquations creates paid search management software providing search managers a clear view of their campaign performance.
Listen live today at 4pmET or 1pmPT at WebmasterRadio.FM or download any PPC Rockstar podcast from the WebmasterRadio.FM archives.
PPC Rockstars on WebmasterRadio.Fm – Kenshoo Search Marketing Platform
January 19, 2009 by Jim Hedger
Filed under WMR Blog
Today on the PPC Rockstars, David Szetela speaks with Chad Baldwin, Director of Strategic Accounts at Kenshoo.com, an internet advertising optimization technology company with offices in San Francisco, London, and headquartered in Tel Aviv.
David and Chad will cover the importance of campaign structure / quality score to drive optimization, understanding advanced attribution, premium paths to conversion, and the convergence of advertising and merchandising.
Chad started working on the Internet in 1994 when he built a site for the California Division of Tourism. The site saw 5000 unique visitors per month and ranked #10 in the world for traffic. Both the web and Chad have come a long way since.
Listen to the PPC Rockstars live on WebmasterRadio.FM, or download any PPC Rockstars podcast episode from the WebmasterRadio.FM archives.
PPC Rockstars – Matt Van Wagner and PPC Predictions
January 12, 2009 by Jim Hedger
Filed under WMR Blog
Comments Off
The most operatic voice in the entire search marketing industry, Matt Van Wagner of FindMeFaster.com joins PPC Rockstar David Szetela this afternoon to talk predictions for the coming year along with competitive tools and technologies.
Matt is known throughout the search marketing industry for his speaking, writing and innovation. He is involved with SEMPO and was a founding member of the Search Engine Marketers of New England (SEMNE). He is also (to my knowledge) the only formally trained opera singer in search marketing.
Tune in to PPC Rockstars live on WebmasterRadio.FM at 4PM eastern each Monday or download the latest PPC Rockstars podcast on demand from the WebmasterRadio.FM archives.
Get the comScore on PPC Rockstars – 4PM EST today
January 5, 2009 by Jim Hedger
Filed under WMR Blog
Comments Off
The PPC Rockstars open the New Year with value by bringing you the comScore. Join host David Szetela and comScore Search Evangelist, Eli Goodman as they talk about the valuable information PPC advertisers can learn about their competition and their own campaigns.
Covering competitive keyword research, bid prices and ways to dramatically improve your own PPC advertising efforts, today’s PPC Rockstars will be a “must-hear” episode for anyone involved in the PPC marketplace.
Listen live at 4PM eastern (1PM Pacific) or on demand in the WebmasterRadio.FM PPC Rockstar archives.
PPC Rockstars – Epiar’s Ken Jurina and Curtis Dueck
December 1, 2008 by Jim Hedger
Filed under WMR Blog
Comments Off
PPC Rockstar and Clix Marketing president David Szetela is joined by Epiar.com’s Ken Jurina and Curtis Dueck to talk about keywords, negative keywords and high fashion.
Known throughout the industry as those stylin’ guys from Alberta who throw great parties, Ken and Curtis are much sought-after speakers on the search marketing conference circuit. Epiar’s in-house tool set features one of the strongest keyword research tools in the industry making Ken and Curtis two of the preeminent keyword usage specialists in the business.
Listen live at 4PM eastern or 1PM pacific or on demand via podcast in the PPC Rockstar archive in the WebmasterRadio.FM Advertising Channel
PPC Rockstars with David Szetela makes it’s debut!
May 12, 2008 by Daron Babin
Filed under Shows, WMR Blog
Comments Off
WebmasterRadio.FM is proud to announce the newest show on the network: Â PPC Rockstars with David Szetela!
This is what David had to say about the new show in an earlier message:
I’m jazzed to report that my first PPC Rockstars broadcast/podcast “airs†on WebmasterRadio.fm (http://www.webmasterradio.fm/Advertising/PPC-Rockstars/) today, May 12, at 4:00 PM EDT, 1 PM PDT, 21:00 GMT.
The show will be broadcast live (or sometimes “tapedâ€) every Monday thereafter, at the same time. My first guest is one of PPC’s brightest stars, Matt Van Wagner of FindMeFaster.
In each week’s show I’ll feature a current or future PPC Rock Star, and have a discussion about one particular aspect of PPC advertising. The goal will be to provide listeners with meaty tips and advice that they can use immediately to improve their PPC campaigns. Topics like conversion optimization, shopping process optimization, etc. are fair game.
Listeners are guaranteed to learn insider PPC advertising tips and secrets that will make (or save) them big chunks of money – or I’ll cheerfully refund the price of admission.
And I’ll sweeten the pot: listen to the first show (the live version or the podcast – available via Webmaster Radio and from iTunes), and then send me advice for future shows using The Clix Marketing PPC Blog’s Contact form (http://www.clixmarketing.com/blog/contact-us/), and I’ll send you a free Clix Marketing T-shirt and an opportunity to appear in The Clix Marketing PPC Blog Dry T-shirt Gallery.
