Aside from wonderfully unseasonable weather, a jam packed expo floor, and another triumphant SearchBash, WebmasterRadio.FM returned last week to its unbearably humid confines in Fort Lauderdale, Florida stocked with interviews from sponsors and exhibitors that enlightened us with their expertise.
Here is the rundown…
-Why Local Search Leads to Higher ROI with Steve Yeich, CEO of Local Splash.
-Taking Stock With Your Customers with SearchMetrics CTO Marcus Tober.
-Google Venice Update and Impact on Content with Textbroker CEO-Americas Phillip Thune.
-SEM and Mobile Ad Networks in China with Zhaohui Tang, the CEO of adSage.
-Enterprise Press Release Tips with Peter Shankman, Founder of Help a Reporter Out and Vocus Small Business Evangelist in Residence.
-Paid Search Competitive Analysis; Metrics for SEO with Suren Ter, Team COO of SEOquake.
-Benefits from Participating in Awards with Web Marketing Association President William Rice.
-Content Strategy and User Behavior with SlingshotSEO Search Media Creative Consultant Rasheité Radcliff.
-Using Google AdWords Strategy in Microsoft AdCenter with Acquisio VP Marketing and Co-founder Marc Poirier.
-Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM.
-A showcase of Vivastream and their In-Event Professional Networking and Social Navigation with Vivastream Founder Kyle Morehouse.
-Search and Social Integration; SOPA Blackout Lessons Learned with Jeff MacGurn, vice president, earned media services for Covario.
-Google Analytics Integration with Steve Lock with AnalyticsSEO.
Advanced Keyword Modeling; Paid and Organic Search with SES Advisory Board and President of Back Azimuth Consulting, LLC, Bill Hunt.
-Usability, Duplicate Content and Lost Link Equity with Jenny Halasz from JLH Marketing, Inc.
-SEO, Social Media and PPC Tools with Raven Tools User Experience Manager Alison Groves.
-Cracking the Pinterest Code; Enterprise Link Building with cognitiveSEO.com Founder and Chief Architect Razvan Gavrilas.
-Local on Organic Search; Best Practices For Using Google Places with Milestone Internet Marketing President and Founder Benu Aggarwal.
-PPC Tools of the Trade; Getting the Most Out of Google AdWords with Fang Digital Marketing CEO/Lead Consultant Jeff Ferguson.
PPC Rockstars returns tomorrow to WebmasterRadio.FM at 1pm Eastern and 10am Pacific with brand new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder.
Alex and Jared will discuss the Pros and Cons of Brand Terms or also known as Tradename Terms. Why, When and How much to bid for them as they cover the long-debated question of whether or not marketers should bid on their clients branded keywords.
“Im really looking forward to sharing some of the hard-won lessons Jared and I have learned over many years in paid search. Location3 Media has been in this game from the beginning and were constantly adapting to changes and advances, so its exciting to be able to discuss whats happening next,” said Porter.
Every week , Alex and Jared will feature breaking industry news, in-depth analysis and insider tips, all with their Brasco-approved unique brand of humor. They will feature exclusive guests from the biggest names in search and global brands, along with the latest developments in Google AdWords and Microsoft AdCenter.
“With increased competition, call tracking integration and expansion into the mobile and social space in 2011, PPC continues to be an essential part of every internet marketing campaign,” said Jorge Hermida, WebmasterRadio.FM director of programming and production. ”Since 2008, PPC Rockstars has been, and will continue to be, an educational and informative resource for listeners looking to improve their PPC performance.”
Alex and Jared take over the hosting duties from David Szetela, who hosted the popular radio series for 94 episodes from 2008-2011
Danny Sullivan joins New York Times SEO Expert Marshall Simmonds on a special SearchCast tonight at 7PM Eastern (4PM Pacific) on WebmasterRadio.FM to discuss the Microsoft Bing – Yahoo Search agreement.
Dominated by Google for most of this decade, search advertising is a multi-billion dollar a year business. Google has commanded such an overwhelming share of the search advertising market for so long, Yahoo, Microsoft and others have been unable to present any credible competition and a sense of stagnation in the search marketplace set in.
Microsoft has been trying to strike a deal with a very reluctant Yahoo for over a year. Its attempts to acquire all or part of Yahoo was one of the defining events in tech in 2008. Yesterday’s announcement from Yahoo and Microsoft is the start of what will unarguably become one of the greatest shifts in the history of search.
To better understand the impact of yesterday’s announcement, Join Danny Sullivan and Marshall Simmonds live at 7PM eastern this evening (July 30) on WebmasterRadio.FM for a special episode of SearchCast.