Aside from wonderfully unseasonable weather, a jam packed expo floor, and another triumphant SearchBash, WebmasterRadio.FM returned last week to its unbearably humid confines in Fort Lauderdale, Florida stocked with interviews from sponsors and exhibitors that enlightened us with their expertise.
Here is the rundown…
-Why Local Search Leads to Higher ROI with Steve Yeich, CEO of Local Splash.
-Taking Stock With Your Customers with SearchMetrics CTO Marcus Tober.
-Google Venice Update and Impact on Content with Textbroker CEO-Americas Phillip Thune.
-SEM and Mobile Ad Networks in China with Zhaohui Tang, the CEO of adSage.
-Enterprise Press Release Tips with Peter Shankman, Founder of Help a Reporter Out and Vocus Small Business Evangelist in Residence.
-Paid Search Competitive Analysis; Metrics for SEO with Suren Ter, Team COO of SEOquake.
-Benefits from Participating in Awards with Web Marketing Association President William Rice.
-Content Strategy and User Behavior with SlingshotSEO Search Media Creative Consultant Rasheité Radcliff.
-Using Google AdWords Strategy in Microsoft AdCenter with Acquisio VP Marketing and Co-founder Marc Poirier.
-Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM.
-A showcase of Vivastream and their In-Event Professional Networking and Social Navigation with Vivastream Founder Kyle Morehouse.
-Search and Social Integration; SOPA Blackout Lessons Learned with Jeff MacGurn, vice president, earned media services for Covario.
-Google Analytics Integration with Steve Lock with AnalyticsSEO.
Advanced Keyword Modeling; Paid and Organic Search with SES Advisory Board and President of Back Azimuth Consulting, LLC, Bill Hunt.
-Usability, Duplicate Content and Lost Link Equity with Jenny Halasz from JLH Marketing, Inc.
-SEO, Social Media and PPC Tools with Raven Tools User Experience Manager Alison Groves.
-Cracking the Pinterest Code; Enterprise Link Building with cognitiveSEO.com Founder and Chief Architect Razvan Gavrilas.
-Local on Organic Search; Best Practices For Using Google Places with Milestone Internet Marketing President and Founder Benu Aggarwal.
-PPC Tools of the Trade; Getting the Most Out of Google AdWords with Fang Digital Marketing CEO/Lead Consultant Jeff Ferguson.
Somebody had to do it…
Christoph C. Cemper, (soon to be a WebmasterRadio.FM show host on Search Cowboys), wrote a blog post, “Page Rank Myths in Linkbuilding“, that should become required reading for clients, newer SEOs and anyone else who believes that PageRank (as shown by Google) has any relevance to the actual ranking of a page in Google results.
Accompanying the post is a 9-minute YouTube video, “SEO Q&A: Page Rank Myths in Link Building – Extended v2” in which Christoph shares his thoughts on page-rank in a Q&A format.
Here are a few snippets from his post. It is well worth the read. (Please note, Christoph’s first language is German)
There are still too much myths and misconceptions regarding PageRank and its sense for link building in 2009. Some companies and â€œexpertsâ€ still behave like we were in 2004.
…today I want to address five of this myths.
1. High PageRank has nothing to do with the Ranking of a Website
The name of PageRank often implies that it has something to do with the ranking of a website but that is not true at all. There were actually websites with a lower PageRank than other sites but they outranked them…
2. PageRank is never current
Even if you do look at PageRank and I tell you please donâ€™t do it; what you see is 3 months old…
3. User donâ€™t care about PageRank
Google actually doesnâ€™t display the PageRank metric in the toolbar by default anymore for ages…
4. PageRank returns random data
Last year in June 2008 Matt Cutts, the head of web spam engineers at Google, confirmed that they do return random PageRank data. They make fun of people who want to check the data…
5. PageRank as metric for pricing
Donâ€™t let you mislead when it comes to putting a price tag on a link. If you think about investing time and money in a link please keep in mind that the PageRank of a page doesnâ€™t indicate its value…
As I wrote earlier, someone had to write this piece. Sadly, chances are someone else will have to write a similar one to remind people a few months from now.