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Purse Strings Earns PRSA Bronze

Awards keep piling in for the WebmasterRadio.FM Marketing to Women radio series, Purse Strings.

The show, hosted by Carmichael Lynch Spong senior principal Maria Reitan, recently received a PRSA Bronze Anvil Award, under the Podcast Category: WebmasterRadio.FM with Carmichael Lynch Spong for Untying The PurseStrings of America’s Most Powerful Consumer.

The Bronze Anvil Awards are presented by the Public Relations Society of America to celebrate the “best of the best” in public relations tactics.

This honors follows their huge honor last September when Purse Strings was named best podcast/videocast at the 2011 PR News Platinum PR Awards.

Nielsen Researcher Explores the Rise of “Power Moms” and Their Online Presence as Guest on Purse Strings – 3pm Eastern

Jessica Hogue, research director for The Nielsen Company is Maria’s guest on Purse Strings at 3pm today.

Ms. Hogue will discuss a recent key consumer segment analysis she spearheaded, which focuses on the “Power Moms” market. Power Moms are women between the ages of 25 and 54, with at least one child, who regularly participate in online activities. Ms. Hogue will explain how these Power Moms are using the Web to communicate and what they’re saying.

The report is based on a blend of blog posts, comments and Web links developed through ongoing monitoring of more than 10,000 mom and parenting blogs.

According to a recent Nielsen Power Moms report, moms identified as “Established Moms,” aged 40-50 with three or more children at home, are heavy online shoppers. Moms labeled as “Newbie Moms,” aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.

“The insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them,” said Maria Reitan show host and Sr. Principal at Carmichael Lynch Spong. “Companies must understand where these women are, what they are doing and what messages will break through the online clutter.”

Jessica Hogue oversees integrated Nielsen online research and analytics for the company’s consumer packaged goods (CPG) practice. In this role, she manages research projects to study consumer perceptions of multiple brands and consumer categories, and leads Nielsen’s online health, wellness and sustainability trend research.

The episode airs at 3PM eastern, Tuesday July 21 and will be available on-demand in the Purse Strings Archive at WebmasterRadio.FM or via distributors such as iTunes and Mobilecast.

WebmasterRadio.FM Providing Exclusive Coverage of BlogHer Conference

WebmasterRadio.FM is proud to announce exclusive coverage of the 2009 BlogHer Annual Conference taking place in Chicago, July 24 – 25th.

BlogHer Conference COO and Co-Founder Elisa Camahort Page will appear on the Purse Strings radio program, hosted by Carmichael Lynch Spong’s Senior Principal Maria Reitan, Tuesday July 7th at 3pm Eastern Time.

BlogHer has grown quickly over the past five years. Registration for this years event was completely sold out in March! A waiting list is open for overflow registrants though new seats can not be opened at the conference. People on the waiting list will still be able to participate in BlogHer ’09 in by registering for Lobbycon, being held in the lobby of the Chicago Sheraton and Towers, where attendees will be able to watch live streaming of sessions, plus receive networking access and attend the official cocktail parties.

WebmasterRadio.FM will provide roving reporting on location from BlogHer ’09 as well as the LobbyCon event. WebmasterRadio.FM ‘s coverage of BlogHer ’09 will be available in podcast format through all major podcast portals, and in archived format on-demand inside our Specials Channel.

Purse Strings: Launching A New Women’s Interest Magazine

Purse Strings on WebmasterRadio.FM today takes a look at the launch of a new women’s interest magazine, Success for Women.

Competition within the magazine publishing industry is fierce and the drastic state of the economy is making the business of publishing extremely difficult. In January, at least 14 unique magazines shut down including Cottage Living, Country Home, Teen magazine, and O at Home.

In an environment that comes down to the ad dollars, how is a new magazine to thrive and succeed during the downturn? Joining Maria Reitan on Purse Strings today is Erin Casey, Editor of Success for Women Magazine.

Listen to Purse Strings on WebmasterRadio.FM live at 3pmET or Noon pacific or download any Purse Strings podcast on demand from the WebmasterRadio.FM archives.

Purse Strings – Hannah Help Me! – 3pmET, 12pmPT

Tune into Purse Strings on WebmasterRadio.FM at 3pm eastern today to hear host Maria Reitan interview Hannah Keeley, host of the PBS Network reality series “Hannah Help Me”

Hannah Keeley is an author, television personality, lifestyle expert, and founder of the website, HannahKeeley.com. She has appeared on NBC’s Today show, Fox and Friends, TLC, and has been a frequent guest on The Rachael Ray Show, helping moms with her fabulous tips and tricks. Hannah has also been featured in various publications including Redbook, Woman’s Day, Real Simple, Organic Style and Family Circle.

Hannah will be discussing her role hosting her own PBS Reality Series “Hannah Help Me”, in which she gives a two-day life skills makeover on a desperate and overwhelmed mom. The show premieres nationally on PBS in Spring 2009.

Tune in live at WebmasterRadio.FM or listen to any Purse Strings podcast on demand in the Purse Strings archive at WebmasterRadio.FM.

Let’s face it; you were born naked in bed with a woman.

But this was no ordinary woman, she inspired you to go to college and a whole series of ebonics jokes. She bandaged your knee when you feel off your bike and made you eat your vegetables. She rocked your cradle, while also being proof that human beings can go without sleep for years on end.

Mom.

Today on Purse strings with Maria Reitan, we will have the founder and CEO of SheSpeaks, Aliza Freud. Shespeaks is a women’s insights and word-of-mouth marketing network that helps companies spark women’s interest, obtain candid feedback, grow word-of-mount awareness and build long-term brand advocates.

Together, at 3pm EST, they are going to delve into the specifics on the demographic who controls the largest portion of consumer spending: Mom.

I guess it’s time to retire all those Yo Mama’s so cheap jokes…