Online Advertising Budgets Grow
April 1, 2009 by Jim Hedger
Filed under WMR Blog
The transition is happening at a slower relative pace than previously anticipated. Given the deteriorating economic conditions and the continued loss of ad-revenues by traditional media, forward momentum is great though slightly more momentum might have been expected.
A report issued by the IAB and PriceWaterhouseCoopers yesterday suggests online advertising budgets increased by up to 20% in 2008 over 2007, depending on the vertical measured.
Overall, the report found that digital advertising saw a 10% increase in ad-spend last year with the search marketing sector seeing the largest gains. Online video also saw significant growth last year.
Though advertising channels that can be measured, analyzed, reported on and inexpensively altered are faring far better than others such as sponsorships and celebrity association, digital marketing did see a lowering of expectations as the growth in ad-spend more than halved itself last year. In 2007, digital marketing saw a 26% growth over 2006.
Of all the options, both traditional and digital open to advertisers, digital marketing channels are the only ones to see any positive growth in 2008. Most notably, newspaper advertising saw a 1.8% decline last year.
For digital marketers, these stats indicate that now might be the time to start advertising themselves. As more marketing firms make the leap to the Internet, competition within the sector is increasing rapidly. Fortunately, there are several venues for digital marketers to reach potential advertisers, including this one. Online radio continued to show tremendous growth in audience reach and affordability in 2008, a trend that will certainly continue well into 2009.
Another Great Year…
December 31, 2008 by Daron Babin
Filed under WMR Blog
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I wanted to take a moment to thanks all of our show hosts for another wonderful year. The community is a better place because your efforts and we hear priase for your works everywhere we go on the road. So I know we’re making a difference in the lives of people and helping them to meet and exceed their personal & professional goals.
So from Brandy and myself…a big thank you to all of our show hosts…you are all amazing!
To our loyal and faithful listeners, you know who you are…
It goes without saying…We thank you! Your emails, phone calls, and on-site testimonials have told us resoundingly that you are as passionate about our content as we are. It also tells us, you’re listening. 
So thank you for your time this year. If you’ve attended any of our bashes in the last year, we hope you had an experience to remember and also hope we’ve helped you along your path to success.
To all of the fantastic sponsors, advertisers, members and partners who have supported us over the last year…again, it goes without saying, a big thank you to you all.
To everyone…I would personally like to wish you a safe, and happy New Year!
Steve Wozniak on WebmasterRadio.FM at 4pm!
July 3, 2008 by Daron Babin
Filed under WMR Blog
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Well, I am stoked!
Why you ask?
Because today we will be having the father of our industry, the creator of the pc, Mr. Steve Wozniak, the WOZ, himself, on WebmasterRadio.FM!
We will be running an exclusive 1-on -1 interview on the SNC 2008 SF Preview Show today @ 4pm ET/ 1pm PT.
Steve Wozniak talks about the Segway polo team, the WOZ challenge cup, and the Social Networking conference. He gives props to Digg, Reddit, and Facebook, and says the future of the social sites must…Â
To find out, Tune in at 4pm!
Good Morning!
April 7, 2008 by Daron Babin
Filed under WMR Blog
So, it’s 5:18 and I’ve been up all night long. Looking at new feed readers, text to speach parsers, and more. Irrelevant…the point is, this is the first meaningful post on the WebmasterRadio.FM new Blog.
For the longest time, I fought the Blogosphere tooth and nail. Well, you know what they say…if you can beat them…join them! So here we go.
This blog will grow rapidly, as I expect that each show host will want ti be involved in some way.
Thanks for being a part of the blog and of course for continuing to listen to the station.
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