Guy Kawasaki Talks Twitter Live on PPCRockstars, 4PM Monday

Venture Capitalist and online entrepreneur Guy Kawasaki will appear on WebmasterRadio.FM’s PPC Rockstars, hosted by David Szetela, on Monday April 20, to discuss and defend comments he made during his keynote speech to the 2009 Search Engine Strategies New York Conference. Kawasaki’s controversial comments involved the use of the extremely popular social media application Twitter for commercial and personal promotional purposes.

Guy Kawasaki has an enormous number of followers on Twitter. With over 100,000 users receiving hundreds of Twitter comments he makes each day, Kawasaki has become a lightning rod attracting praise and criticism for his mass marketing efforts. Some have called him brilliant while others say his ideas could lead to the ruin of Twitter as an effective communications tool. There is a wide and vocal debate about his tactics within the digital marketing sector.

WebmasterRadio.FM will be presenting a special episode of PPC Rockstars to give Guy Kawasaki the opportunity to speak directly to the search and digital marketing community about his comments. During the broadcast, Kawasaki and Szetela will take questions posed by listeners via Twitter, sent directly to the Twitter addresses @GuyKawasaki, @Szetela and @WebmasterRadio. Twitter users can watch and participate in the online conversation by following the hash tag #ppcrockstars, and by including that hash tag in their Tweets.

“I’m very grateful to Guy for agreeing to this interview,” said David Szetela. “We’re looking forward to some lively discussion, insider Twitter tips and witty repartee. Just in case, Guy will be wearing his virtual hockey mask.”

This will be one of the first massive interactive online radio broadcasts using Twitter and certainly one of the largest. Combining the resources and efforts of WebmasterRadio.FM, Guy Kawasaki, David Szetela and others in the digital marketing community, WebmasterRadio.FM expects to push promotion of the interview to over 750,000 Twitter users in a seven-day period. Promotion for the show has already begun with a Twitter re-tweet campaign which started on Monday April 13.

WebmasterRadio.FM’s Search Engine Strategies Coverage

Veni, Vidi, Confero, Vici. We came, we saw, we interviewed, we conquered.

WebmasterRadio.FM was all over last week’s Search Engine Strategies Conference in New York City. By the time our three days at the show were complete, we had gathered over thirty interviews, live-casted both keynote speeches and the packed Orion session as well as a “Drunken PPC Masters Roundtable“, and accumulated yet another lifetime of memories from a very lively week.

The SESNY09 show was a great success. Attendance was visibly higher than last year with a renewed optimism amongst the crowd that has not been present at search marketing conferences for a few months. At one point early in the conference, event organizers appeared overwhelmed with far more same-day registrations than anyone could have possibly anticipated.

The last minute surge of registrations actually forced a half-hour delay of Guy Kawasaki’s keynote address on the first morning as organizers tried to funnel as many people into the Grand Ballroom as possible. By the time Kawasaki began his presentation, the back end of the room was packed far beyond capacity. Known as one of the most entertaining and innovative entrepreneurs in tech, Kawasaki is defining the use of Twitter as an overly effective marketing tool. WebmasterRadio.FM live-casted his address which is now available in podcast format in the SES channel.

As the week wore onwards, WebmasterRadio.FM collected several interviews with speakers, CEOs, VPs, and other industry thought leaders. Those interviews are either already up in podcast format in the SES channel or are being edited for podcast as this paragraph is written.

SESNY09 was bigger and brighter than last year and our coverage reflects that. We had a lot of fun working very hard last week. On behalf of WebmasterRadio.FM, I’d like to extend a note of thanks to the amazingly professional crew from Incisive Media, to each of the people who gave us a few minutes of their time (along with a great deal of their wisdom), and to the attendees themselves. Conferences truly are the culmination of the people who orgainze, speak and attend. SESNY09 was a great conference.

You can catch all of WebmasterRadio.FM’s coverage in podcast format in the SES channel archives. The keynotes and Orion panel are already posted. We expect to have the bulk of interviews up by tomorrow afternoon. Live-stream listeners will hear interviews inserted into our regular programming grid over the coming weeks as well.

As the industry is morphing towards maturity, a great deal of change is taking place. From now until early December, WebmasterRadio.FM road crews will be out there several times each month gathering information and interviews one can only find here. Stay tuned friends, we have a lot more coverage coming this year.

SESNY09 Highlights:

• Guy Kawasaki keynote on Twitter
• Bryan Eisenberg’s exclusive interview with Guy Kawasaki
• John Gerzema’s keynote on brand power and marketing in a recession
• Rebecca Lieb on her new book, The Truth About SEO
• The Orion Panel on the state of search

Guy Kawasaki and Matt McGowan present, “Reality Check and Twitter” Pre-SES NY Webcast

In advance of the March 23rd – 27th Search Engine Strategies Conference in New York, keynote speaker Guy Kawasaki presents an exclusive SES webcast, “Reality Check and Twitter”.

Hosted by Search Engine Strategies VP and Publisher Matt McGowan, the webcast takes place on Friday March 6 at 1pm EST (10am PST) and requires viewer registration.

The webcast will be participatory with viewers prompted to ask questions of one of the most consistenly successful innovators and online entrepreneurs or discuss his recent book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition”.

“Reality Check is a compilation of Guy’s wit, wisdom, and contrarian opinions in a concise, handy book form. From competition to customer service, innovation to marketing, Guy shows readers how to ignore fads and foolishness while sticking to commonsense practices” (… from registration page)

Guy Kawasaki is one of the most entertaining and down to Earth speakers. The webcast should be fast paced, interesting and enlightening. Guy also happens to be one of the most prolific users of the micro-blogging service Twitter. Space is limited so register as soon as possible.