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Location3 Media To Host Returning PPC Rockstars Podcast on WebmasterRadio.FM

PPC Rockstars returns tomorrow to WebmasterRadio.FM at 1pm Eastern and 10am Pacific with brand new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder.

Alex and Jared will discuss the Pros and Cons of Brand Terms or also known as Tradename Terms. Why, When and How much to bid for them as they cover the long-debated question of whether or not marketers should bid on their clients branded keywords.

“Im really looking forward to sharing some of the hard-won lessons Jared and I have learned over many years in paid search. Location3 Media has been in this game from the beginning and were constantly adapting to changes and advances, so its exciting to be able to discuss whats happening next,” said Porter.

Every week , Alex and Jared will feature breaking industry news, in-depth analysis and insider tips, all with their Brasco-approved unique brand of humor. They will feature exclusive guests from the biggest names in search and global brands, along with the latest developments in Google AdWords and Microsoft AdCenter.

“With increased competition, call tracking integration and expansion into the mobile and social space in 2011, PPC continues to be an essential part of every internet marketing campaign,” said Jorge Hermida, WebmasterRadio.FM director of programming and production. ”Since 2008, PPC Rockstars has been, and will continue to be, an educational and informative resource for listeners looking to improve their PPC performance.”

Alex and Jared take over the hosting duties from David Szetela, who hosted the popular radio series for 94 episodes from 2008-2011

Best Bets for February 2012

Marketing Nirvana (February 6th) Host Brad Geddes helps up as we learn how to track phone calls with David Szetela, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.

Market Edge with Glenn Engler (February 7th) Scheduled guest is Chase Garbarino, the Co-founder and CEO of Streetwise Media, a new media company in Boston that operates Pinyadda.com, a social news aggregation platform, and BostInnovation.com.

Mobile Presence (Season Premiere-February 8th) New hosts Nicole Hurley and Joe Walczak discuss offer some helpful tips to Deploying a Successful Mobile Marketing Strategy.

LPO:Landing Page Optimization (February 13th) Learn more about usability and conversion rate optimization as host Tim Ash interviews with Advanced Common Senses Steve Krug, plus Tim discusses internet marketing and website conversion rate optimization with Vertical Measures CEO Arnie Kuenn (February 27th).

Guy Kawasaki Talks Twitter Live on PPCRockstars, 4PM Monday

Venture Capitalist and online entrepreneur Guy Kawasaki will appear on WebmasterRadio.FM’s PPC Rockstars, hosted by David Szetela, on Monday April 20, to discuss and defend comments he made during his keynote speech to the 2009 Search Engine Strategies New York Conference. Kawasaki’s controversial comments involved the use of the extremely popular social media application Twitter for commercial and personal promotional purposes.

Guy Kawasaki has an enormous number of followers on Twitter. With over 100,000 users receiving hundreds of Twitter comments he makes each day, Kawasaki has become a lightning rod attracting praise and criticism for his mass marketing efforts. Some have called him brilliant while others say his ideas could lead to the ruin of Twitter as an effective communications tool. There is a wide and vocal debate about his tactics within the digital marketing sector.

WebmasterRadio.FM will be presenting a special episode of PPC Rockstars to give Guy Kawasaki the opportunity to speak directly to the search and digital marketing community about his comments. During the broadcast, Kawasaki and Szetela will take questions posed by listeners via Twitter, sent directly to the Twitter addresses @GuyKawasaki, @Szetela and @WebmasterRadio. Twitter users can watch and participate in the online conversation by following the hash tag #ppcrockstars, and by including that hash tag in their Tweets.

“I’m very grateful to Guy for agreeing to this interview,” said David Szetela. “We’re looking forward to some lively discussion, insider Twitter tips and witty repartee. Just in case, Guy will be wearing his virtual hockey mask.”

This will be one of the first massive interactive online radio broadcasts using Twitter and certainly one of the largest. Combining the resources and efforts of WebmasterRadio.FM, Guy Kawasaki, David Szetela and others in the digital marketing community, WebmasterRadio.FM expects to push promotion of the interview to over 750,000 Twitter users in a seven-day period. Promotion for the show has already begun with a Twitter re-tweet campaign which started on Monday April 13.

Dark Arts PPC Tweet-up w/Marty Weintraub on PPC Rockstars

Social media and PPC master Marty Weintraub from aimClear joins Clix Marketing founder David Szetela on the PPC Rockstars this afternoon at 4PM EDT on WebmasterRadio.FM.

Both David and Marty are considered innovative pioneers in the use of Twitter, Facebook and other social media tools, along with their extraordinary powers of PPC marketing.

Listeners are invited to join the conversation today via Twitter by using the hashmark, #ppcrockstars.

Newly Improved :: WebmasterRadio.FM

2009 has been an interesting and expansive year for WebmasterRadio.FM/.  As regular visitors and listeners have noticed, the website looks and acts differently today than it did last week.  We’ve made a number of changes in the past eight weeks.  As one can imagine, making changes in a network as large as WebmasterRadio.FM is a complex and difficult undertaking.

We are proud of WebmasterRadio.FM’s accomplishments and each of the shows running on the network. WebmasterRadio.FM is among the largest online radio and podcast networks in the world. With over 15,000 historic files in our archives and nearly 25 hours of fresh content added each week, WebmasterRadio.FM is the voice of the online advertising and B2B industries. This year we want to push further.
Read more

PPC Rockstars Roundtable LIVE from SMX West

This year at SMX West, we’re pleased to present a unique take on the traditional networking party. David Szetela of Clix Marketing is organizing what plans to be a can’t miss event if you’re in Santa Clara.  Searchbash takes place in the pool area of the Hyatt (who is also a proud sponsor of Searchbash) where food and drinks will be served.  Starting at around 8 or 9pm on February 11th, David and the panel will get together and tackle all the important topics in the PPC world, along with a few topics that aren’t that important but alot of fun to discuss over a beer.  Grab a drink, pull up a chair and get involved with the brightest minds and the biggest mouths in the PPC Universe.

The panel includes:

Scott Brinker – ion Interactive
Dan Soha – FiveMill
Craig Danuloff - ClickEquations
Marc Poirier – Acquisio
Marty Weintraub – aimClear
Chad Baldwin – Kenshoo
Richard Zwicky – Enquisite
Addie Conner – CourseAdvisor
James Zolman – Semvironment
Wister Walcott – Marin Software
Matt Van Wagner – FindMeFaster
Richard Stokes – AdGooroo
Alissa Ruehl – Apogee

You’ll also be able to interact LIVE via Twitter by twittering @ppcrockstars.  Send your comments, questions, or topic ideas over and the gang will cover it over a few beers! 

Tune in on LIVE on Wednesday February 11th by clicking here.

If you have any questions, leave a comment or send us a twitter @webmasterradio.  You can register for Searchbash by visiting clicking Here.  Check out some of David’s past PPC Rockstars shows in the PPC Rockstars Directory.

PPC Rockstars – Craig Danuloff and AdWords Impression Share Reports

Craig Danuloff of ClickEquations joins David Szetela on the PPC Rockstars today to discuss “… those mysterious Google AdWords Impression Share reports – and why you should pay very, very close attention to them.”

Craig has a long history in PPC. His company, ClickEquations creates paid search management software providing search managers a clear view of their campaign performance.

Listen live today at 4pmET or 1pmPT at WebmasterRadio.FM or download any PPC Rockstar podcast from the WebmasterRadio.FM archives.

PPC Rockstars on WebmasterRadio.Fm – Kenshoo Search Marketing Platform

Today on the PPC Rockstars, David Szetela speaks with Chad Baldwin, Director of Strategic Accounts at Kenshoo.com, an internet advertising optimization technology company with offices in San Francisco, London, and headquartered in Tel Aviv.

David and Chad will cover the importance of campaign structure / quality score to drive optimization, understanding advanced attribution, premium paths to conversion, and the convergence of advertising and merchandising.

Chad started working on the Internet in 1994 when he built a site for the California Division of Tourism. The site saw 5000 unique visitors per month and ranked #10 in the world for traffic. Both the web and Chad have come a long way since.

Listen to the PPC Rockstars live on WebmasterRadio.FM, or download any PPC Rockstars podcast episode from the WebmasterRadio.FM archives.

PPC Rockstars – Matt Van Wagner and PPC Predictions

The most operatic voice in the entire search marketing industry, Matt Van Wagner of FindMeFaster.com joins PPC Rockstar David Szetela this afternoon to talk predictions for the coming year along with competitive tools and technologies.

Matt is known throughout the search marketing industry for his speaking, writing and innovation. He is involved with SEMPO and was a founding member of the Search Engine Marketers of New England (SEMNE). He is also (to my knowledge) the only formally trained opera singer in search marketing.

Tune in to PPC Rockstars live on WebmasterRadio.FM at 4PM eastern each Monday or download the latest PPC Rockstars podcast on demand from the WebmasterRadio.FM archives.

Get the comScore on PPC Rockstars – 4PM EST today

The PPC Rockstars open the New Year with value by bringing you the comScore. Join host David Szetela and comScore Search Evangelist, Eli Goodman as they talk about the valuable information PPC advertisers can learn about their competition and their own campaigns.

Covering competitive keyword research, bid prices and ways to dramatically improve your own PPC advertising efforts, today’s PPC Rockstars will be a “must-hear” episode for anyone involved in the PPC marketplace.

Listen live at 4PM eastern (1PM Pacific) or on demand in the WebmasterRadio.FM PPC Rockstar archives.

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