AffCon2010 Denver Agenda Posted
January 27, 2010 by Jim Hedger
Filed under WMR Blog, affiliate convention
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Earlier today we posted the preliminary agenda for AffCon2010 Denver, June 21st through 23rd at the Colorado Convention Center.
Building on the success of WebmasterRadio.FM’s experience in building an affiliate convention, we are expecting a larger, more dynamic show than we’ve been involved with in the past. We’re trying out new approaches with several of the sessions. The goal is to create a more direct and actionable experience for attendees, vendors, sponsors and presenters.
Though we expect increased attendance, we want to allow for more interaction between speakers and audience during sessions.
AffCon2010 Denver will be organized in three unique tracks, Marketing, Technology and Business, with eight topics addressed by each track. More basic sessions are featured at the start of the agenda with advanced sessions towards the end. Most of the sessions will be delivered by moderated panels but many are designed to be more interactive.
Some sessions, like the One on One Site and Campaign Clinics and the Lead Gen Super-Charged will be held in breakout group format in which we place a set of experts at the head table in a room and they begin tearing apart attendee volunteered sites, to help them better understand how they should be building their sites for maximum conversion & monetization.
Others, such as the Affiliate Ethics Round Table and the Final Debate Panel will be organized as town-hall style debates with audience participation welcome through out. The Final Debate Panel that closes out this affiliate convention will be fueled by two days of high level information and networking and two or three container trucks of free beer. Ok, maybe not that much beer!
AffCon2010 is a part of an on-going series of welcoming, community events for everyone from grassroots affiliates to network CEOs. From top level education and skill sharing sessions to premier networking opportunities, to attend a convention for affiliates that is geared to give you the greatest convention experience and an extraordinary value at a zero cost is absolutely unheard of.
Registration is now open. Working affiliates always attend AffCon2010 for free. For non-affiliates, the earlier you register, the better the discount you can receive.
Join us at AffCon2010 Denver, June 21st- 23rd at the Colorado Convention Center.
Affiliate Convention Delegate Breakdown
May 14, 2009 by Jim Hedger
Filed under WMR Blog
The upcoming affiliate marketing conference, Affiliate Convention has released a several charts giving a detailed breakdown of exactly who is attending Affiliate Convention, where they come from, what they do and the promotion techniques they use to do it. The charts give an interesting glimpse into the make-up of the affiliate marketing industry.
The Delegate Breakdown Page on the Affiliate Convention website shows that 60% of all people who have registered to attend the affiliate marketing conference, June 17-20 in Denver Colorado, are working affiliate marketers. 10% come from affiliate networks, 9% are affiliate managers, 8% work for agencies, and 6% are merchants. The remaining 6% are sponsors, media, organizers and guests.
Attendance appears to be spread fairly evenly among segments of the affiliate marketing industry. The largest vertical sector represented will be diet, health and beauty (9%), followed by dating and finance (both around 7%), business (6%) and travel (5%).
Primary promotion tactics and techniques are fairly evenly distributed among registered attendees with 20% saying search engine optimization is their primary means of promotion, 19% identifying pay per click advertising, 16% saying blogs are their main promotion vehicles and 14% suggesting they use social networking or viral marketing techniques.
Information gained from registered attendees confirms the choices made by organizers when selecting speakers. There will be several sessions with well known SEO and PPC experts on them, along with a session devoted to social network affiliate marketing.
Affiliate Convention runs June 17 – 20 at the Denver Convention Center. The conference is free for all affiliate marketers who can prove they are working with a major affiliate network. Admission is also free to all members of the popular AffSpot Affiliate Forums.
Affiliate Convention Videos
March 20, 2009 by Jim Hedger
Filed under WMR Blog
Two videos recently added to the Affiliate Convention website suggest a grass-roots revolution is taking place in the affiliate marketing space. The first video, produced by professional convention organizer Mark Lesnick outlines the programming directions of the newest conference he is involved with.
The Affiliate Convention (which is being presented in part by WebmasterRadio.FM) will be designed and programmed with affiliate marketers in mind. The show, which is free for working affiliate marketers to attend, takes place in Denver Colorado from June 17 – 20 and is the first of a series of conferences for affiliate marketers and affiliate managers.
“Some conferences cost over $1700 to attend,†says Lesnick early in the video, “As a fundamental difference, we believe that affiliates should not have to pay an entrance fee to attend the eventâ€.
The show is being held in Denver in order to keep costs as low as possible for working affiliate marketers. Denver is the most central major city in the United States and is a hub airport for several national airlines. It also has lower hotel and accommodation costs than many other comparable cities.
“Think of Affiliate Convention as your home,†Lesnick continues, “it’s your place to negotiate for better revenue percentages; it’s also your soapbox, your place to state your issues. We want you to participate in Affiliate Convention as you will gain more for the industry and for your business.â€
One of the goals of Affiliate Convention is to give affiliate marketers and affiliate managers a greater say in the way their industry works. The focus on the grass-roots of the industry reflects organizers’ appreciation of the hard work and planning that goes into a successful affiliate marketing business.
Mark concludes his video with a cheery, “We look forward to seeing you at Affiliate Convention, welcome homeâ€. More on the second video, targeted at Affiliate managers on Monday.
