WebmasterRadio.FM Search Engine Strategies Chicago 2009 Coverage

WebmasterRadio.FM provided full coverage of the recent Search Engine Strategies Chicago 2009 conference with nearly three dozen interviews, 3 live keynote broadcasts and several on-the-floor conversations with some of the brightest minds in search marketing.

This was perhaps the fullest SES Chicago in recent memory. It was also the end of a tradition as the last SES Chicago show scheduled for early December. Next year, the gorgeous Christmas decorations in the lobby of the Chicago Hilton will be replaced with a Halloween or Thanksgiving display. SES Chicago 2010 takes place in what is expected to be a much milder mid-October.

The spirit of SES Chicago 2009 was one of family, familiarity and forward momentum. Many of our interviews paint a picture of economic stability and growth. The online marketing sector appears to have weathered the recession relatively well, innovating its way through an increasing diversity of communication channels. The upswing in ad-spend is real and sustained as is the uptick in confidence felt in and around digital marketing. The Spirit of Christmas Future may well be friendly to the techno-minded among us.

Moving into 2010, Search Engine Strategies Chicago 2009 left an impression of forward thinking innovation in an environment marked by massive change. Here are the audio interviews, podcasts, keynotes and moments we gathered.

Jeff Jarvis SES Chicago 2009 Keynote
Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today, and is the author of What Would Google Do?”

In this keynote presentation from Search Engine Strategies Chicago 2009, Jeff Jarvis discusses the impact of search and the Google economy on every sector from media to advertising to restaurants to government.

Peter Morville SES Chicago 09 Keynote
“Widely recognized as a father of information architecture, Peter Morville is the author of consecutive best selling books Ambient Findability and Information Architecture for the World Wide Web.”

Peter Morville’s SES Chicago 2009 keynote presentation focuses on the idea of findability and the importance of a navigable and friendly user interface.

Dan Siroker SES Chicago 09 Keynote
“Dan Siroker is a web entrepreneur, known for leading the analytics team for the Barack Obama presidential campaign and his work as the Deputy Director of New Media on the presidential transition team.”

In this SES Chicago 2009 keynote, Dan Siroker focuses on how the Obama campaign used data to win the presidential election.

Site Speed and Its Affect on Google Search Rankings
Bill Hartzer, Search Engine Marketing Manager for Vizion Interactive, tell us about How Google Search and your site speed will affect your rankings, and what can be done speed up page loads, plus some visibility tips.

How Network Intelligence is Transforming Search
Bill Leake, President and CEO of Apogee Search, discusses his participation on the SES Chicago 2009 panel on The Quest for Perfect Information, How Network Intelligence is Transforming Search.

Google Product Search for eCommerce Clients
Adam Audette from Audette Media comments on Google Product Search for eCommerce Clients and the positive impact it has made on sales and traffic during the holiday season.

Social Search and Distributive Reputation Systems
Aaron Goldman, Managing Partner of Connectual and Marshall Clark
Group Director of Search for Organic, Inc. discuss their respective SES Chicago 2009 panel presentations on social search and distributive reputation systems.

NVI Solutions and Their Shirts
NVI Solutions Director Sales & Communications Nicolas Cossette is responsible for all sales activities, public relation campaigns and external communications, and he tell us us about how the company specializes in Web Design, SEO Internet Marketing & Social Media for Websites, and how they sport eye catching schwag shirts at SES Chicago 2009.

Tips for PPC Newbies
Tyler Link of Link Search Marketing offers some tips for PPC newbies so you can generate traffic and revenue to your website.

Cool Mobile Apps
Barg Upender, Founder, CEO, Mobomo discusses his SES Chicago 2009 panel presentation with fellow panelist Cindy Krum on Cool Mobile Apps, Augmented Reality.

SEO Needs a Sitemap
Troy McCasland, VP Business Development at AutomaticSiteMap.com, offers his insight on the SES Chicago 2009 presentation by Tim Ash on landing page optimization, plus he tells us how SEO does not work without a sitemap, and how the company has been a successful startup company through an economic recession.

Inside CNN.com and The Breaking News Process
Topher Kohan, SEO Manager for CNN, discusses how the cable news network website handles breaking news, how they utilize Google and Facebook trends, and coordinates IT and the editorial staff to deliver the news.

Is SuperPages.com Affected by Google Personalized Search
Learn how SuperPages.com, which provides free business listings and online advertising services including Pay Per Click, Pay For Calls, Web sites and more, is being affected by Google and their personalized search results decision.

Search, Social Media and Overall Marketing Working Together
Sage Lewis, President of SageRock.com, gives his take on the growing relationship between search, social media and overall marketing.

Newbie PPC Tips
Jason Tabling, Director, Search and Media for Rosetta, which specializes in partnering with clients to discover the underlying drivers of consumers product usage, brand choice and profitability. Jason gives us some Newbie PPC tips.

Outspoken Media Profiled
Rae Hoffman is CEO and Co-Founder of Outspoken Media, which offers clients a comprehensive mix of SEO consulting, social media services, content creation, online reputation management, affiliate marketing and SEO training services.

SES Chicago 09 Testimonial-Emy Sandberg, Mutual of Omaha
Emy Sandberg, eCommerce Advertising Specialist of Electronic Media and Advertising for Mutual of Omaha gives her thoughts on attending SES Chicago 2009.

Market Research for Search Engine Advertisers
Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.

Bend,Oregon-Birthplace of SEO
Mark Knowles from Pixelsilk gives a detailed explanation as to why the town of Bend, Oregon is referred to as the Birthplace of SEO , back as far as when he worked with John Audette at Multi-Media Marketing Group with the likes of Marshall Simmonds, Derrick Wheeler, plus Adam and John Audette.

Usabilility and Mobile Implications
Kimberly Krause Berg, Owner of UsabilityEffect.com, discusses the importance of usability and the implications of how mobile is gaining importance going into 2010.

Changes at Search Engine Watch
We welcome the newly appointed Director of Search Engine Watch, Jonathan Allen. He fills us on some new collaborations and partnerships that will be used to add some new features to Search Engine Watch.

Comparison Shopping Search Engines
Talking Comparison Shopping Search Engines with Brian Bullock, Business Development Executive at Inceptor Search Marketing, a professional search marketing service offering industry expertise and results since 1999. PPC, SEO and CSE.

Video Impact at SES Chicago 2009
Greg Jarboe of SEO-PR gives his comments on the various video crews that cover SES events, including WebmasterRadio.FMs new booth setup. Greg also gives his take on some of the memorable sessions he observed.

Art of SEO, Duplicate Content and Multiple Site Issues
Eric Enge, President of Stone Temple Consulting, talks about his new book The Art of SEO that he co-penned with Stephan Spencer, Rand Fishkin and Jessie Stricchiola. He also discusses his participation on the SES Chicago 2009 panel presentation on Duplicate Content and Multiple Site Issues.

Efficient Frontier Performance Marketing
Justin Merickel,VP of Marketing and New Product Development for Efficient Frontier, which is designed by and for small investors who recognize that long-term portfolio performance is determined almost exclusively by the allocation of assets among broad security classes.

Social Media and Search Impact on PR
Duncan Alney, President & Social Media Strategist, Firebelly Marketing discusses how social media and search will impact PR in the next five years.

Images and Optimization
Mat Siltala, Founder of Dream Systems Media discusses his participation on the SES Chicago 2009 panel on Images and Optimization where they explored enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.

Bruce Clay and David Szetela Enjoy the Cocktail Hour
Bruce Clay and David Szetela enjoy the libations of the after hours cocktail reception being held on site in the exhibit area of SES Chicago 2009.

iContact for Email Marketing
David Dorsey, Enterprise Sales Executive at iContact, which provides email marketing for SMBs and non-profits plus allows for easy creation of email newsletters, surveys, and autoresponders.

SES Chicago 2009 Networking
Newsforce CMO Dana Todd, who participated on the News Search Optimization panel at SES Chicago 2009, gives her take on the great networking at the show and what she think Google and their real time search.

Bryan Eisenberg: After FutureNow
Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author discusses whats next for him after leaving FutureNow, and how he and brother Jeffrey are penning a new book chronicling their weight loss success and lifestyle change.

Customer Insights via Search Engine Tools
Brian Ussery, Director of SEO, Search Discovery speaks to Cindy about his participation on the SES Chicago 2009 panel on Customer Insights via Search Engine Tools.

News for Content Creation
Dan Morris introduces us to Braffton, a specialist news agency for content creation and internet marketing specializing in unique, exclusive news articles about client industries and desired topic areas, which are published on websites and blogs, along with RSS, email and social media.

Search Engine Marketing Call to Action
Bill Hunt discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.

PR Trainer of the Year
Sally Falkow, social media strategist and President of PRESSfeed discusses her acknowledgement by PR News for being named PR Trainer of the Year. She also discusses her participation in the SES Chicago 2009 panel on Online PR: Where to Next?

ad|Tech Chicago 09 Interviews

Shawna Fennell, founder of 1choice4yourstore.com spent two days attending and gathering interviews at the recent ad|Tech Chicago 09 on behalf of WebmasterRadio.FM.

Leveraging Digital Audience Networks
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.

Media Representation and Placement
Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation & placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic, & International Markets.

Shopping Cart Solutions
Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.

Using Video in Campaigns
iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.

Web Content Management
Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.

Enterprise Phone Call Tracking
Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Plum Productions
Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.

Creative Sessions at AdTech Chicago 2009
Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.

IfByPhone Interactive Voice Response
Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.

Mapping Influence Social Graphing
Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

Direct Response Offer Management
DDrome is a Direct Response Offer Management Engine that offers Advanced Customer & Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.

iContact Email Marketing
Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.

TheBabyCD with Timothy Kelly
Timothy Kelly is the President of The BabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care.

Integrating Mobile Marketing and Advertising
Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.

Defining Segmentation
Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.

Interactive SMS Mobile Marketing
We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.

Mobile Technology Solutions
Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.

Search Tactics and Techniques for Emerging Platforms
Jeff Ferguson of Local.com fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.

Search Engine Strategies San Jose Interviews (part 1 of 3)

After a hectic week comprised mainly of editing the background noise of the SES trade show down to a dull roar, our engineers have finished a first batch of interviews from Search Engine Strategies San Jose 2009.

iSpionage for PPC
Leon Krishnayana of iSpionage.com tells us about his companys services in PPC Competitive intelligence, Keyword research tool and PPC campaign builder.

Usability Testing
Usability Testing discussion with UserTesting.com founder Darrell Benatar, who explains how his web-based user testing tool enables businesses to test users remotely, with results in as little as an hour.

SEO Expert Steve Wiideman
Steve Wiideman of LocalSplash discusses changes in the local search industry and how can businesses plan ahead, plus he explains how owns the top spot in Google for seo expert.

Technology Platform Search Marketers Cant Live Without
Adam Goldberg a former Google Insider and Co-Founder of Clear Saleing, discusses winning a Coveted Search Engine Watch Award at Search Engine Strategies San Jose 2009 on Technology Platform Search Marketers Can’t Live Without.

Leapfish Universal Search
Mark Kithcart, Director of Marketing for Leapfish.com, a universal search engine that captures the variety of the Web, discusses what users can expect when they reach their home page and their plans for the future.

AdReady Online Display Advertising
Justin Baker, Director of Marketing for AdReady tells us about their online display advertising product and the problems AdReady tries to solve? their customers and what are the most compelling trends shaping the marketplace today.

Rough Year in Search
Bill Leake of Apogee Search tells us about the upsides and downsides of search that they have encountered in 2009, and how they have they have maintained their search campaigns with their clients.

WebmasterRadio.FM BlogHer ‘09 Coverage

Debbie Bookstaber did a fantastic job gathering WebmasterRadio.FM’s coverage of the 2009 BlogHer Conference held July 23 – 25 in Chicago.

With over 1200 attendees, BlogHer is the largest annual conference for and about women bloggers. Here are descriptions and links to the eleven interviews Debbie recorded at the conference.

Exposure and Social Media
Katherine Sands from The Reynolds Communications Group discusses the importance of bloggers with their clients when it comes to exposure and their social media efforts.

BlogHer 09-BigTent
Donna Novitsky, CEO of Big Tent, a secure, online platform for family friendly groups, tells us about her first time attending BlogHer.

BlogHer 09-Blog Post Effectiveness
Carol Leaman, CEO of Postrank.com discusses how her companys services can accurately assess the Effectiveness of your Blog Post.

BlogHer 09- Blogging While Brown Conference
Gina McCauley, tells us about creating the Blogging While Brown conference, which give Bloggers of Color an opportunity to meet , discuss current issues affecting Bloggers of Color, and learn about the latest technology that will assist them with publishing their work.

BlogHer 09- Practice Online Safety for Kids
Anne Collier of connectsafely.org and netfamilynews.org tells us how parents should work as net citizens and how to practice online safety for your kids.

BlogHer 09-Microsoft Office 2010 preview
Microsoft hosted the MicroSpa, where BlogHer attendees could relax, check out preview of Microsoft Office 2010 and get technical assistance. Here to tell us about it is Louise Rasho, a senior marketing communications manager at Microsoft Office Live.

BlogHer 09-Pearl of Wisdom
Michelle Whitlock, of michelleleewhitlock.com tells us about Pearl of Wisdom a nonprofit organization dedicated to a united, global effort to raise awareness of the opportunities now available to prevent cervical cancer.

BlogHer 09-Online PR and Awareness
Catherine Lair, Director of Marketing, Eucerin tells us about their role in sponsoring the BlogHer 09 conference and their online efforts for PR and awareness.

BlogHer 09-Disney Netbook Computer Launch
Sunny Lauridsen of Disney Consumer Products tells us about the launch of a new Netbook computer created in partnership with ASUS anmd designed with a Disney User Interface.

BlogHer 09-Household CEO Contest
Sara Parker, Household CEO and Chief Shopping Officer for Bill Me Later, discusses their Household CEO Contest in conjunction with Zappos.com in nationwide video contest to reward working women.

BlogHer 09-Parenting Blogs
Jeremiah McNichols, a blog developer, editor, and consultant and founder of the ZRecs Network of parenting blogs, and he tell us about using those blogs for topics such as parental issues and consumer advocacy.

WebmasterRadio.FM Heading to San Jose

Five days from today several thousand search professionals ranging from SEOs to PPC experts to search engine developers will descend on the San Jose Convention Center for the largest annual search related event in the world, Search Engine Strategies San Jose. Running five days from August 10 – 14, SES San Jose is a full week of intense skills sharing, networking, evening events and eventually, physical and mental exhaustion. SES veterans eagerly await this show.

WebmasterRadio.FM will be bringing our audience full coverage of SES San Jose. We will be live-casting each keynote address, interviewing a few dozen speakers and industry luminaries, covering any and all breaking news that occurs or is announced at the event, and throwing one of our largest SearchBash parties.

As usual, we are inviting everyone attending SES San Jose to drop by our booth to meet some of our show hosts and radio personalities. You’ll be able to find WebmasterRadio.FM’s booth in the right-hand side corner of the trade-show floor, near the area set aside for lunch. Our booth number is #703, our staff is friendly and our sofas are going to be filled with live interview action virtually from start to finish.

As I wrote earlier, if you are (for whatever reason) unable to get up in time for the keynote speeches, tune in to WebmasterRadio.FM while waking. We’re live-casting all keynotes. Also, stay tuned as we will be breaking into our live-stream for special announcements, breaking news and general fun from the trade-show floor.

Tuesday night, WebmasterRadio.FM is throwing the largest party of the event, SearchBash at Pearl Nightclub (2 blocks away from the Convention Center at 8 S. First St, San Jose, CA. 95113). Because Google is NOT hosting a Google Dance this year, we expect a very heavy turnout and will not be able to allow anyone past the door who has not first RSVP’ed. Please let us know you’re coming by following THIS LINK to RSVP for SearchBash.

We are all looking forward to the coming week and hope to see you at Search Engine Strategies San Jose. Stay tuned to the network friends, we have some amazing content coming up…

WebmasterRadio.FM Coverage of Internet Retailer Conference

A special thank you to Greg Jarboe, co-founder of SEO-PR and correspondent for Search Engine Watch. Greg covered the 2009 Internet Retailer Conference and Expo in Boston for WebmasterRadio.FM while we were busy in Denver throwing our own Affiliate Convention trade-show and conference.

As he noted in a post yesterday on the Search Engine Watch Blog, Greg got eight interviews from IRCE2009:

Nacho Hernandez (part1, part2) CEO and Founder of iHispanic Marketing Group

Stephan Spencer from NetConcepts

Angela Nguyen from Microsoft Bing

Managing director of retail and consumer products for Compete Matt Pace

Michael Briggs, VP Search Strategy at @WebsitePublicity

Abe Mezrich, Communications Manager for Did-it, and,

Bizresearch President and Bizwatch creator Laura Thieme

WebmasterRadio.FM looks forward to bringing more conference coverage from future Internet Retailer Conferences.

WebmasterRadio.FM Providing Exclusive Coverage of BlogHer Conference

WebmasterRadio.FM is proud to announce exclusive coverage of the 2009 BlogHer Annual Conference taking place in Chicago, July 24 – 25th.

BlogHer Conference COO and Co-Founder Elisa Camahort Page will appear on the Purse Strings radio program, hosted by Carmichael Lynch Spong’s Senior Principal Maria Reitan, Tuesday July 7th at 3pm Eastern Time.

BlogHer has grown quickly over the past five years. Registration for this years event was completely sold out in March! A waiting list is open for overflow registrants though new seats can not be opened at the conference. People on the waiting list will still be able to participate in BlogHer ’09 in by registering for Lobbycon, being held in the lobby of the Chicago Sheraton and Towers, where attendees will be able to watch live streaming of sessions, plus receive networking access and attend the official cocktail parties.

WebmasterRadio.FM will provide roving reporting on location from BlogHer ’09 as well as the LobbyCon event. WebmasterRadio.FM ‘s coverage of BlogHer ’09 will be available in podcast format through all major podcast portals, and in archived format on-demand inside our Specials Channel.

Back from SES Chicago 08

“It was Christmas Eve babe
In the drunk tank
An old man said to me,
You’re quoting the wrong song…” (all apologies to Sean MacGowan, Jem Finer and Pogues fans everywhere)

It wasn’t Christmas Eve though the streets of Chicago were cold enough to pass for late December. We were not in the drunk tank though listeners might have thought so had they tuned in to the Drunken Webmasters’ RoundTable broadcast live last Tuesday night. There was an old man speaking to me but that might have been any number of characters ranging from Daron Babin to Todd Friesen to Dave Naylor to Doug Heil. At some points in the evening it was hard to tell.

WebmasterRadio.FM rocked its way through the final major digital marketing conference of the year last week in our virtually complete coverage of all major events at Search Engine Strategies Chicago 2008. As the official radio and podcast network of the Search Engine Strategies Conference series, there’s a lot expected of us. We carried every keynote speech, all the Orion panel sessions, a number of individual sessions and recorded over twenty interviews with industry thought-leaders throughout three days of intensely hard work. Our goal at conferences is to act as ears for the tens of thousands of people in our industry who can’t attend themselves.

Here are some of the highlights from Search Engine Strategies Chicago 2008:

• Professor Lawrence Lessig Keynote: Remix, Making Art and Commerce Thrive in the Hybrid Economy
• Orion Panel: The State of Integration of Search
• Author Bill Tancer Keynote: We Are What We Click
• Orion Panel: The Battle of the Browsers
• Chris Winfield Interview – Igniting Viral Campaigns
• Cody Hunter Interview – Paid Search Marketing for Small Business
• The Drunken Webmasters’ RoundTable (3hours of fun and enlightenment, WebmasterRadio.FM style)
• Josh James Keynote: Avoiding Anticipointment
• John Mellor Interview – Investing in Analytics
• Tessa Fraser Interview – Rethinking Optimization

As I said, we worked hard last week. We compiled some great conversations, attended every social event and created a lot of fun of our own. There are more files where those came from waiting to be edited and archived in the Search Engine Strategies Conference channel at WebmasterRadio.FM.

Now we get to take some much needed rest time. We’re still broadcasting, podcasting and gathering great information but for the next few weeks we get to do it from our homebase in Fort Lauderdale. The crew doesn’t have to travel until the New Year and our first conference of next year is the Social Networking Conference just down the street in Miami in late January.

WebmasterRadio.FM – Conference Schedule Nov – Dec08

We’re hitting the road for most of November and early December.

WebmasterRadio.FM’s comprehensive coverage from most of the major Internet marketing conferences keeps us busy. Between now and early December however, we’re going to be busier than ever.

WebmasterRadio will be crisscrossing the continent three times in four weeks as we cover Ad-Tech New York, PubCon in Las Vegas and Search Engine Strategies in Chicago.

Ad-Tech New York, November 3 – 6, Midtown Hilton New York City

Pubcon Vegas2008, November 11 – 14, Las Vegas Convention Center

Search Engine Strategies Chicago, December 8 – 12, Chicago Hilton