Nick Hayes, Director of Influencer50 on CoverStory
October 15, 2008 by Daron Babin
Filed under WMR Blog
Comments Off
Today on CoverStory is Nick Hayes, the director of Influencer50’s.
Nick has over 20 years experience working in technology marketing, for companies as large as Microsoft, HP, Sun Microsystems, and Adobe to start-ups and niche players. As the former founder of a successful technology PR firm, Nick saw that traditional PR was becoming commoditised, with clients simply trying to squeeze a little more coverage out of the same model of press relations.
Nick and Brandy will discussing influencer marketing strategies, get some background on some of Nick’s work collaborating with Microsoft, Oracle and Sun Microsystems, and learn more about Influencer50 and Nick’s work in building influencer strategies.
Nick says that Influencer marketing is at the same stage PR was at a few years ago –with a small number of firms that understand the benefits reaping big rewards.
All of this begs the question; is he right? Sound off: Is influencer marketing the new PR?
CoverStory has a new cohost!
September 24, 2008 by Daron Babin
Filed under WMR Blog
Comments Off
Jiyan Wei
Vocus Online Product Manager Jiyan Wei will be joining Brandy Shapiro Babin as her new permanent co-host of Cover Story. Jiyan assists with the development of new-media strategies for Vocus and provides oversight for affiliate PRWeb.
Today they will be interviewing Joice Truban Curry, a 3 time Silver Anvil recipient and Nation Silver Anvil Chair as they talk about what it takes to know who you are as a company and how to properly create a brand.
Joice served on the San Diego Chapter PRSA board for 9 years and was the youngest president ever elected in the chapter’s history to serve consecutive terms. Joice has worked for the California State Legislature, Children’s Hospital and Health Center and Berkman Communications, before starting c3 Communications, Inc. In addition to PRSA, she has served on Starlight Musical Theatre’s board and is an active volunteer public information officer for the American Red Cross. Joice has been published in such publications as San Diego Business Journal, San Diego Daily Transcript, Ranch & Cove Magazine and San Diego Magazine, to name a few.
