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ad-Tech New York 2009 Interviews

WebmasterRadio.FM sent a large crew to New York last week to cover and participate in the enormous ad:Tech NYC 2009 conference and trade show. ad:Tech NY09, which moved from its previous home at the Midtown Hilton to the expansive Javits Center on the Hudson River, was by far the largest and most well attended ad:Tech conference WebmasterRadio.FM has ever participated in.

Our coverage began the night before ad:Tech opened at the XY7.com NoBull3 party. Held at the only bar in Midtown Manhattan with a mechanical bull, Johnny Utah’s, the XY7.com NoBull3 event was a night of drinking, networking and bull riding. The big hook of the night was the bikini bull riding contest but the real contest was held between WebmasterRadio.FM personalities Jim Hedger, SEGuru and Johnny Brasco. Hedger won though Johnny Brasco disqualified himself by physically assaulting the bull in an attempt to beat it up. Charges were not laid.

Estimates of attendance ranged from 15,000 to 20,000. Seeing such numbers in a massive building like a baseball stadium or hockey arena is exciting. Spending time with such numbers at one of the biggest and most diverse industry conferences is inspiring.

For the first hours of the conference, such numbers can produce incredible line-ups at registration, including the approximately 90-minute line for registration.

Day 1 Lines at AdTech New York 2009
Jim Hedger takes us down the long Day 1 Registration Lines at AdTech New York 2009 being held at the Javits Center.

Bryan Eisenberg of Future Now ventured out of our home-base in the press room to brave the crowds on the trade show floor. Bryan gathered several interviews from the ad:Tech NY09 Expo. Dana Todd of Newsforce and I gathered a few dozen interviews from the WebmasterRadio.FM base in the press room.

PPC Management Tips
Marc Poirier, Co-Founder and CMO of Acquisio offers us some tips to managing your pay per click campaigns, including keyword evaluation, structure and landing page optimization.

Direct Marketing Educational Foundation Profiled
Terri L. Bartlett, President of the Direct Marketing Educational Foundation, which sponsors a broad range of programs for professors and students that bring direct marketing education to the college classroom.

Marin Software Advanced ROI Campaign Management
Marin Software Director of Marketing Matt Lawson discuss a new software release offering Advanced ROI-Based Campaign Management Features, plus the foundings of a new white paper.

Tracking Content ROI
ideaLaunch founder Byron White discusses tips to optimizing content and measuring content marketing success, leading to improved listing positions, increased traffic and decreased user acquisition cost.

Idearc Super Guarantee
Learn about Idearc Media and its Super Guarantee program, a national consumer guarantee initiative designed to increase spending in local economies by dramatically lowering the risk associated with hiring contractors,plumbers, auto body repair shops and thousands of other eligible service provider category based businesses.

Researching Affiliates
Clickbooth Senior Affiliate Strategist Brittany Kimel discusses how you should do your research so you will know what kind of affiliate marketing needs you have before looking for affiliates.

Maximizing Conversions with Call Tracking
Stephen Abbey, Vice President of Keyword Phone Call Tracking company Mongoose Metrics, discusses their work in implementing call tracking and web analytics integration, plus how to maximize conversions with call tracking.

Payment Engines
Bill Ranta, Director of Strategic Accounts for Litle and Company, makers of a payments engine engineered specifically to meet the needs of companies and organizations in Direct Response or DRTV, radio, print, Internet and Multichannel Retail such as catalogs.

Advanced Guide to Improving Quality Score
Alex Cohen of Click Equations discusses the white paper on The Advanced Guide to Improving Quality Score that they handed out to AdTech New York 2009 attendees.

Advertising in the Open
Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open
and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.

Social Media Risk Analysis
Chris Kieff of 1GoodReason.com discusses his recent blog post titled Using Risk Analysis to Start Social Media Slowly, where he offers two approaches to using this Risk Assessment for social media.

At Home Affiliate Marketing
Revenue Performance Magazine columnist Mike Evans discusses the fascination of excelling in affiliate marketing working from home.

Domain Tips To Drive Business and Save Money
SEDO CEO Jeremiah Johnson discusses his participation on the Adtech New York 2009 panel on Domain Tips to Drive Your Business Forward and Save Money.

Advertise.com ClickShield Technology Integration
On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.

Staying Connected with Clients
On location from teh Moss networks VIP Mix and Mingle party, Curtis Fullmer, Vice President of Affiliate Marketing at Adknowledge, discusses the importance of keeping connected with clients by attending conferences like AdTech.

Lead Verification with IDology
Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.

Attribution Metrics
Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.

Consolidated Marketing
MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz’s suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.

Non Traditional Ad Campaigns
Speaking with Jeff Bell, chairman of DOmedia, which plans nontraditional out-of-home campaigns or identify larger opportunities such as billboards and street furniture in major markets.

Discovery Process
Parse3 President Peter Latka discusses how his company gave away a Discovery Process, whereby strategists and developers provided a winner will an outline of business objectives, identified market opportunities, developed strategic initiatives, performance technology and resource audits and a summary the scope of the project.

Overlay Ads and YouTube Advertising
Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.

Content Based Targeting
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.

ad|Tech Chicago 09 Interviews

Shawna Fennell, founder of 1choice4yourstore.com spent two days attending and gathering interviews at the recent ad|Tech Chicago 09 on behalf of WebmasterRadio.FM.

Leveraging Digital Audience Networks
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.

Media Representation and Placement
Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation & placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic, & International Markets.

Shopping Cart Solutions
Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.

Using Video in Campaigns
iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.

Web Content Management
Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.

Enterprise Phone Call Tracking
Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Plum Productions
Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.

Creative Sessions at AdTech Chicago 2009
Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.

IfByPhone Interactive Voice Response
Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.

Mapping Influence Social Graphing
Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

Direct Response Offer Management
DDrome is a Direct Response Offer Management Engine that offers Advanced Customer & Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.

iContact Email Marketing
Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.

TheBabyCD with Timothy Kelly
Timothy Kelly is the President of The BabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care.

Integrating Mobile Marketing and Advertising
Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.

Defining Segmentation
Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.

Interactive SMS Mobile Marketing
We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.

Mobile Technology Solutions
Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.

Search Tactics and Techniques for Emerging Platforms
Jeff Ferguson of Local.com fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.

40% Discount on ad|Tech SF Full Conference Pass

Register now for next week’s ad|Tech conference in San Francisco and receive a 40% discount on a full conference pass! WebmasterRadio.FM has been offered permission to publish a special registration code to offer our listeners and readers a very special discount.

ad|Tech San Francisco is one of the largest and most anticipated Internet technology shows of the year. As will all ad|Tech conferences, the show will be an eclectic mix of marketing, technology and technique. It runs at the Moscone Center from April 21 – 23rd.

The annual show in San Francisco is one of the most interesting of the nine international mega-conferences ad|Tech organizes each year. This year, organizers have lined up an amazing array of speakers, trade-show booths and evening events, including keynotes from Jimmy Wales of Wikipedia, a Wired.com interview with Kevin Rose of Digg, and a state of the industry round-table keynote from the IAB.

If you are interested in attending ad|Tech San Francisco, please visit the ad|Tech SF registration page and enter the special code: SFCONF2 to receive a 40% discount on a full conference pass.

WebmasterRadio.FM, (re)-Playing Catch-Up from ad:tech NY08

“15 days on the road and we’re gonna get to upload tonight…” (with appropriate apologies to Dudley Dave.)

WebmasterRadio.FM has spent the past few weeks moving across and about the United States on a wide ranging adventure in which we covered two of the largest search and Internet marketing conferences, provided full coverage of the November 4th presidential election and produced the largest, wildest SearchBash event we’ve ever thrown. The intensity of the trip was matched only by the exhaustion it created but every second was worth the effort. In the course of our adventures we created a server-load of truly fine media. Here’s the first part of the story.

The trip started in New York City on the warm Sunday evening of November 2nd. WebmasterRadio.FM’s Producer/Engineer extraordinaire Brasco got into town around 5PM. It was his first visit to New York. Luckily, he arrived early enough to get himself reasonably orientated before he moseyed on down to Johnny Utah’s, (a Midtown bar / bull riding ring), to host WebmasterRadio.FM’s simulcast of the second annual XY7.com “No Bull” party. Brasco was soloing for the first part of the show.

“Broadcasting live from Midtown Manhattan in NEW YORK CITY, this is the pre-conference party for ad:tech 2008, XY7.com’s No Bull party at Johnny Utah’s! We are WebmasterRadio.FM and of course, we’re everywhere.”

After lugging the equipment needed to hook up a live-stream to the studio seven short blocks from our hotel and setting up his road-deck/studio/mixing board/tool kit of a computer array, Brasco was in full stream-of-consciousness description mode when I arrived. Hearing Brasco describe the wild west of a scene before us immediately reminded me that I’d never done a remote that was remotely like this ever before.

The music was blaring. (Whodathunk cowpokes were in on the urban techno-vibe dance thing?) Brasco was talking calmly into the mic in a lucid talking-trance yet it was too loud for me to hear myself think, or him speak for that matter. The bull was bucking and women in bikinis were walking around waiting for their turn to ride it. Part of the event involved a bikini bull riding contest (in which anyone wearing a bikini could take their shot on the mechanical bull). We had to try to describe that but either found ourselves lost for words or too late to speak. Most bull ride last seconds before inevitability meets gravity in a flail of arms, legs and hair. That’s all we got to see anyway. There was a press of people encircling the riding pit.

“YeeeHaw!”, a voice screamed in my ear as a hand suddenly grasped my shoulder and spun me around. I’m confronted by the enormous grin of XY7.com’s marketing director Jon Fondy. He’s mouthing something about drink tokens and motioning with his eyes towards the manila envelope he’s holding in his other hand. The envelope bulged with wooden nickels of the sort your granny might have warned you not to take. These nickels got ya drinks at the bar ya see and we suddenly had an envelope of them to give away.

Smiling cat’s grins we did the first thing that came naturally to us, we got everyone around us a round of drinks. Our coverage of the XY7.com No Bull party got decidedly more spirited from there.

The next morning, we took the back table in the press room, set up another of Brasco’s road-decks (this one much smaller than the live-cast array) and started to collect interviews. Dozens of them. Every half hour between 11 and 5:30 was scheduled. With the help of Dana Todd who filled in when I wasn’t able to sit with someone, we collected 23 interviews over two full days.

Client Digital Marketing – Matt Goddard of R2integrated

Ad Revenue 08 Conference – Rajeev Goel previews the upcoming Ad Revenue 08 Conference

Global Ad Network Optimization – Frank Addante, CEO, Rubicon Project

Online Global Ads – Eyal Barad, CEO, Mediashakers

IP Intelligence and Geolocation Solutions – Digital Element

Advertising & Analytics for Video – VoloMedia

NeverBlue Lead Generation Network – Jamal Hamou, lead generation network Business Development Manager, NeverBlue

Top Notch Video Content – Angela Lauria, VP and General Manager, Commission Videos

International Online Advertising – Andrew Moskowitz, VP of Business Development, AdPepper

Information from Website Users – 7 Billion People

Cost of Managing Ad Campaigns – Billy Martinez of AdBuyer

Linktrust 6.0 Affiliate Management Platform

Integrated Desktop Marketing Solutions – Josh Fiedler, Business Development Lead, W3i

Email Marketing with Campaign Commander

Ad Serving from Traditional Advertising – Ken Kapica, VP of Marketing, iMedia Streams

Pay for Performance Affiliate Marketing – Michael Jenkins, CEO of Market Leverage

Facebook Applications and Widgets – Kevin Barenblat, CEO, Contextual Optional

PRWeb & Entrepreneur Reach Syndication Deal – Jyian Wei, PRWeb

Demographic Analytics – John Matin and Paul Neto, co-founders, Crowd Science

Marketing and PR Direction – Michele Harris, CEO, Smarti Solutions

Identifying and Preventing Click Fraud – Richard Sim, Director of Product Management and Marketing, Anchor Intelligence

In between the days at a major industry conference, important gatherings, parties and events take place. While they are a lot of fun, every industry event is a lesson in making networking look like partying. Your job is to meet everyone, share business cards and quickly assess business opportunities. Brasco and I had three such events to attend on Monday the 3rd. We enjoyed a rushed but very beneficial series of happenings.

WHEW. Up till now, we had done a lot of work. Election night was the coup de grace. Over the evening of November 4th, WebmasterRadio.FM excelled itself by providing 4.5 hours of live election coverage from the Bridges Bar of the Midtown Hilton Hotel. Joined by a panel of 5 other search marketers including Chris Hart from Bruce Clay Inc. and Shannon Poole, PR agent for the print Search Marketing Journal, we were joined by Jyian Wei who was at the DNC party in Washington DC, Daron Babin in Florida, and a few text-message sources inside Democrat campaign offices in Montana.

The broadcast lasted from 8:00pm till just before 12:30pm when John McCain read his concession speech. As the night wore on, the Republicans amongst us (like, everyone but me) got a bit quieter, moving from combative to contemplative. We watched as state after state turned blue, including a number of states that had gone red since the Regan era. The WebmasterRadio.FM chatroom was buzzing, our sources were spilling great information and all around us a massive city was beginning a party that lasted into the early hours of the next day. Energy built through the night, breaking into elation just before 11pm. Just before 11pm, I had one of those most intensely thrilling moments that happen only once or twice in a career when I got to announce Barack Obama had been elected President of the United States. What a night…

Brasco headed out early the next day and I left New York later in the afternoon, both of us heading to Fort Lauderdale to start planning the second half of the two week adventure. (please see: WebmasterRadio.FM’s SearchBash Vegas 08 – Biggest SearchBash ever. I have more of the SearchBash story to tell tomorrow.)

WebmasterRadio.FM @ ad:tech

The intersection of advertising and technology, for the next four days at any rate, is 53rd and 6th in Manhattan. We’re bringing you coverage from ad:tech New York 2008 with dozens of interviews, live-casts from parties and live election coverage tomorrow night from the Midtown Hilton hotel bar.

Last night we provided live coverage of the XY7.com No Bull party at Johnny Utah’s on 51st.

Listen in for interviews as they are uploaded throughout the day and check out previous ad:tech coverage in the Conference podcast channel.