Maintaining Subtlety in Social Media and Affiliate Marketing
February 9, 2012
The development of social media has been a huge boon in the world of affiliate marketing. Social networks such as Facebook and Twitter make it easier for affiliate marketers to reach out to larger audiences, often with a noticeably smaller time commitment. However, some marketers fail to understand that simply logging in to a social network will not ensure success.
Social media is a tool that can be used to make great gains in the field of affiliate marketing. But as in any type of tool, the misuse of social media can bring about some terrible results. Unfortunately, a number of affiliates are privy to a variety of mistakes while advertising on social networks. Over time, seemingly small mistakes can cost affiliates big time.
While audiences are able to look past certain mistakes, there is one thing that they are rarely willing to forgive: excessive enthusiasm. This concept may initially seem counter-intuitive. Aren’t affiliate marketers supposed to remain positive at all times? The answer is yes, affiliates should maintain a positive outlook in their dealings with present and future customers. But there is a big difference between displaying a positive demeanor and browbeating audiences with a message.
There’s an old cliché that bears repeating: “It’s not what you say; it’s how you say it.” This cliché certainly applies to affiliate marketing. Two different affiliates can provide the exact same message and get completely different results. The content of the message is not nearly as important as the delivery. And the right amount of subtlety means everything when it comes to providing a decent delivery.
The problem with social media is that it leaves less room for mistakes. There is a lot less room for recovery in a Tweet or a Facebook status than there is in a blog post. On Twitter, you only have 140 characters available to get your message out there. There is little room for mistakes. While a direct and concise message is a necessity on Facebook and Twitter, it does not give you license to be brash. This will only turn visitors off of your site. Instead, you’ll have to work all the harder to craft a message that is both direct and subtle.
Subtlety is most needed when inserting links into text. On a blog or website, it’s easy to get links in the right place without giving visitors the wrong impression. This is a little harder on a Twitter feed, where there is less room to work. Instead of turning your Twitter account into a big advertising feed, simply use the site to post links to your blog or website. Use the Twitter or Facebook page to introduce the topic that will be covered on the blog. If visitors like what they see on your blogs, they’ll be more willing to click through the ads.
A degree of subtlety is helpful in any business, but this is especially true for affiliate marketing. Don’t just fire off random links and tell visitors to click on them; provide some sort of material that will interest them. Social media works best with affiliate marketing when it is used as a tool for gathering audiences. Use that tool carefully and you’ll find yourself with a targeted audience that is willing to listen to what you have to say.