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SearchEngineWatch To Host SEW Weekly Radio Series

SearchEngineWatch.com (SEW), in conjunction with the world’s largest internet marketing and b2b radio podcast network WebmasterRadio.FM, will begin producing a live weekly radio program named SEW Weekly, hosted by the writers of the search and social marketing publication, beginning Thursday November 1st at 1pm Eastern and 10am Pacific.

SEW Weekly will feature an extended look at the news and commentary featured in the digital publication, which has been covering the search and social marketing communities since 1996.

Hosts Thom Craver and Miranda Miller will offer listeners a sneak peek into the new radio series when they join Daron Babin and Chris Boggs on a Live episode of SEO Rockstars on Tuesday October 30th at at 4pm Eastern and 1pm Pacific.

SEO Rockstars Weigh In on New Yahoo CEO Marissa Mayer

Yahoo has tapped former Google VP Marissa Mayer as the companys new CEO. She begins her new role serving as the 5th CEO of Yahoo begins Tuesday. WebmasterRadio.FM first reported on the news Monday when SEO 101 hosts Ross and John Carcutt gave their immediate reaction.

Today at 4pm ET/ 1pm PT, The SEO Rockstars radio program, hosted by WebmasterRadio.FM co-founder Daron Babin (or known best online as SEGuru) and Rosetta Director of Thought Leadership (and expert columnist at Search Engine Watch) Chris Boggs, will welcome best selling author, global entertainment/digital media consultant Rebecca Lieb (Analyst, Digital Advertising/Media at Altimeter Group) to weigh in on this promotion and how it will effect the landscape of digital marketing.

Listeners are able to interact with their questions and comments to the host and guests for this interview, as well as all live WebmasterRadio.FM programming, by:
• Following us on Twitter at www.twitter.com/webmasterradio
• Becoming a member of the WebmasterRadio.FM Facebook page or the SEO Rockstars Facebook page at www.
• Becoming a follower of the WebmasterRadio.FM LinkedIn page
• Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.html

New episodes of Market Edge air Tuesdays at 4PM Eastern / 1PM Pacific on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through iTunes, Stitcher Radio and other popular podcast outlets.

Market Edge Features Exclusive Interview with Harvard Business School Professor Rosabeth Moss Kanter

Tenured Harvard Business School Professor Rosabeth Moss Kanter speaks about Leadership in the Digital Age on the Market Edge radio program (hosted by Glenn Engler, the CEO of Digital Influence Group) on Tuesday, July 10th at Noon Eastern and 9AM Pacific on WebmasterRadio.FM.

During the interview, Kanter discusses characteristics that make a brand successful in the Digital Age. She describes how striking it was during the early days of the Internet how few established brands did not take advantage of building communities.

She describes how brands should be shaped and molded to be “truly authentic,” “stand for something that truly creates value” and “enhance people’s lives.”

Show will be available for same day podcast from our website or on iTunes or Stitcher.

Click This Is Now Clickable Again

The WebmasterRadio.FM archive team is happy to announce that the original 11 episodes of the short-lived (but sorely missed by listeners) radio series, Click This are back online.

Click This was hosted by a recognized leading expert on the Google AdSense contextual advertising program and the Yahoo Publisher Network, Jennifer Slegg. The show focused on all aspects of online advertising and more specifically contextual advertising and behavioral targeting and ran throughout the second half of 2006.

When Jennifer was not accompanied by Strike Point host David Naylor , she provided listeners in depth informative interviews with the top 3 search engines and their respective online advertising platforms:Google Adsense (Kim Malone), Yahoo Publisher Network (Will Johnson and Steve Mitgang) and Microsoft AdCenter (Jed Nahum).

More archives are yet to come.

PPC Rockstars Back on Tour While Mobile Presence Reconnects

Mobile is ready to make its Presence known again on WebmasterRadio.FM and the PPC Rockstars are going back on the road.

Mobile Presence returns Wednesday February 8th and PPC Rockstars on Thursdays beginning in late February.

SkyWire Media Sales Executive Nicole Hurley and Senior Account Manager Joe Walczak will take over hosting duties of Mobile Presence every Wednesday at Noon Eastern/9am Pacific.

Location3 Media VP Alex Porter and director of paid search Jared Schroder will host PPC Rockstars on Thursdays at 1pm Eastern/ 10am Pacific.

Stay tuned to the blog as we showcase each series and ask the respective hosts what to expect on each series next week.

News Blurbs: Say WebmasterRadio To Smartphone and Listen; SEO 101 Back; Returning Shows Update

-Mobile Listeners of WebmasterRadio.FM via the Tune In application can now use a new feature called Car Mode that offers a voice search button to easily search and tune in to our live stream in seconds. Just hit the button and say Listen to Webmaster Radio and our live stream loads right up.

-A number of our radio shows will make their way back this month. Here is an overview:
SEO 101-returns January 9th with scheduled guest Stefan Spencer, author of The Art of SEO to look at what to expect in SEO in 2012.
Ecom Experts is tentatively scheduled to return from an extended holiday break on Monday January 9th.
Office Hours- Vanessa Fox is scheduled to return with a live episode on Wedensday January 18th.
Affiliate Marketing Insider returns with new host Cresta Pillsbury on Thursday January 19th.

-Brasco, your lovable gracious and humble radio producer is looking for your votes in the 2012 Shorty Awards, which honor the best of social media, recognizing the people and organizations producing real-time short form content on across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web. If you would like to nominate Brasco for a shorty award, please nominate him in the #radio category by clicking here. You can also catch his campaign video on YouTube where he begs and pleads for you vote.

Webcology Presents 2011 Internet Marketing Year in Review Roundtable

This Thursday December 22nd at 2pm ET/ 11am PT, the Webcology radio program, hosted by Jim Hedger and Dave Davies, will present a LIVE 2-HOUR Internet Marketing Year in Review 2011 Roundtable.

Scheduled to appear include the following thought leaders:

-Rand Fishkin (CEO and Co-Founder, SEOMoz)
-Jonathan Allen (Director, Search Engine Watch)
-Rhea Drysdale (Chief Executive Officer of Outspoken Media)
-Bill Slawski (SEO consultant and author of SEO by the Sea)
-Thom Craver (Web and Database specialist for the Saunders College at Rochester Institute of Technology)
-Cindy Krum (Chief Executive Officer at MobileMoxie, LLC)
-Kristine Schachinger (Founder/Consultant SitesWithoutWalls.com)
-Terry Van Horne (Partner of Reliable SEO and SEO Training Dojo)
-Miranda Miller (Search Engine Watch Journalist)
-Mike Grehan (Global VP Content, Search Engine Watch ClickZ, SES Conference and Expo)

If you have any questions or comments you would like to submit in advance of the roundtable, please email them to [email protected], post your comments on our Facebook page or better yet join us for the live broadcast from the WebmasterRadio.FM chatroom.

JC Penney Linking Scheme Uncovered

Apparently, linking schemes aren’t just something that small-time webmasters take part in to gain visibility for their fledgling companies. Although some might take exception to that description, the fact remains–linking schemes are often seen as the last resort (or first resort, depending on the color hat your webmaster wears) of small businesses looking to increase their visibility with search engines so that they can compete with the giants whose name recognition alone brings them masses of visitors. But according to a recent article in the New York Times, it’s not just small-time companies that take part in these tactics.

In a piece of investigative journalism that harkens back to the good old days of hard-nosed reporting, the New York Times recently uncovered that JC Penney’s website was involved in a linking scheme of epic proportions. According to the article, there were over 2000 websites discovered that had absolutely nothing to do with JC Penney that had key phrases (such as “evening dresses” or “bedding” or “casual wear”) linking directly to Penney’s website. In some cases the phrases were even tacked on to the bottom of these seemingly random websites.

The factors that figure into Google’s algorithms to determine where a website places in its search results is a big secret–but one factor that Google has revealed (mainly as a way of encouraging people to play fair) is the number of external websites linking to a given website. As a result of the thousands of random sites linking to JC Penney’s dotcom location, the company’s rankings flew sky high, even to the point where a Google search of the term “Samsonite luggage” brought up JC Penney’s website first, and Samsonite’s second. The fact that JC Penney was achieving such an incredibly high rate of success in their online visibility prompted suspicious minds at the New York Times to take a closer look.

As anyone who’s aware of Google’s strong stance against linking schemes can imagine, the search engine giant was none too pleased about the news. Short of banning JC Penney from appearing in its internet search results (something that Google is well capable and willing of doing) measures have been taken which have seriously hurt JC Penney’s search engine rankings and could serve to level a serious blow to its online business.

For as much attention as JC Penney is receiving for this gaffe of immense proportions, this actually isn’t the first time that a high profile company has been caught in the act of perpetrating a linking scheme. In 2006, Google temporarily banned BMW from showing up in its search results after having identified some black hat-type activity in relation to the car manufacturer’s German website.

JC Penney has officially denied any knowledge about willingly manipulating the Google ranking systems, but their act of firing the consulting firm that they had relied on for all search engine issues indicates there’s probably more than enough blame to go around.

SEO 101 Celebrates 100 Podcasts of Fundamentals and Friendly Banter

SEO 101 will celebrate its 100th podcast on Monday December 19th at 5pm Eastern Time. A milestone befitting one the most downloaded programs to date on WebmasterRadio.FM.

StepForth CEO Ross Dunn premiered on the SEO 101 radio series on February 2nd, 2009. Ross hosted the program initially with Jennifer Evans Laycock (Founder and President of SugarSpun Marketing) and Eric Lander (Vice President of Online Marketing Services at Emagine) throughout the spring of 2009.

On June 1st, 2009, Director of SEO and Social Media at Advance Digital John Carcutt joined Ross to be his current cohost.

“I can hardly believe 100 episodes have already passed mainly because I have so much fun doing the show with John. Dunn said. “It’s so natural for John and I to chat and discuss SEO it seems like we are just making a slightly more formal version of our normal wisecracking chatter. As a result, I enjoy the show more and more each week and I am looking forward to hundreds more… if the listeners can stand it!”

Stay tuned to the SEO 101 Facebook page for details on the upcoming 100th podcast.

Discovering the Entrepreneur Effect with Dush Ramachandran

Many of you are dedicated and devoted to a life of developing new ideas and innovations. Willing to take calculated career risks achieving independent wealth and success. If that is you…then you are ready to experience…The Entrepreneur Effect.

We recently spoke with the host of the WebmasterRadio.FM weekly series Entrepreneur Effect (debuting this Wednesday at 6pm Eastern and 3pm Pacific Time), Dush Ramachandran.

Q: Give me the elevator pitch on what the “Entrepreneurial Effect” will be all about.

A:The entrepreneur effect is a show meant for entrepreneurs, meant to be inspriational providing practical advice and guidance on how to succeed in the entrepreneurial world. We are looking for this to be a fun and informative relaxed show where entreprenuers get practical, actionable advice that they can work with in their everyday lives.

Q:Tell us about the kinds of entrepreneurs we should expect to hear from.

A:The entrepreneurs that we will speak to will be the largest entrepreneurs in the affiliate marketing and internet marketing space. Primarily, affiliate and/or product vendors who have been successful in internet marketing, and they will share their experiences which I think will be applicable to people entering the business are already inthe internet marketing business looking to understand a little bit more and get better at what they are doing.

Q: Give me a sense as to what drove, inspired and motiviated you to make the show?

A: As I have encountered many marketers that have set up businesses who are entrepreneurs in their own right. I myself have been in two entreprenuerial ventures, I started and sold two companies, and when you are an entrepreueneur the biggest challenge is there are some times when no matter how good you are things may not be quite going your way, or you are might be stuck at a particular point where you are not exactly the avenue you are going is the correct one.

In all these situations, I have personally found that talking to someone else who has had a similiar problem and who has solved that problem has been hugely helpful. That approach has been so useful I have found is absolutely invaluable.