Social Media Optimization…
July 14, 2010 by Daron Babin
Filed under Social Networking
Hello fellow Internet Marketers,
I thought I would take a minute to stop and let you folks in a little inside secret. That’s right, one that we’ve been keeping to ourselves, and have just recently begun to offer these services to our clients. Most people these days have begun to realize the power of Social Media. It took quite a few years for “SEO” to catch on, and now…has it ever caught on.
The Social Wave arrived a few years back, and our own team has spent a lot of time to master and grow our own presence on Twitter, Facebook & of course Youtube. In the process, we had advertisers that would ask us in passing if we knew of anyone who could help them with Social Media Optimization for 1 platform or another. So we decided that we would begin to service these clients…and we’ve been quite successful.
An couple of examples of our successful uses of Social Networking platforms, to give you an idea of how we used Social Media in our own efforts and then for that of a client in Spain.
For ourselves, we knew that outreach socially beyond SEO was necessary for growing our new brand under the name of AffCon2010. Our objectives were clear, awareness, visibility, engagement and of course adoption of delegates. In doing so, we used a combination of 3 platforms…Twitter, Facebook & YouTube. In Twitter, we were able to seed, track and target our market for the new trade show, along with populating the promo info we were pushing out in Twitter to Facebook. Couple that with a few well placed Video’s in Youtube that went viral and cross posting of those videos to both Twitter & Facebook…and I can tell you it was a resounding success with an amazing turn-out in Colorado this past June.
Now, for those who are interested in Video Optimization, I would highly recommend that you perk your ears up! We received permission to illustrate this to the general public from our client, he is not in our space…but is an independent filmmaker in Spain. For the last decade of his life, his passion has been: One world, One Vote! Over the last few years, a contest began sponsored by the State Department and Youtube called “The Democracy Challenge!” with the contest being hosted for logged in Youtube users over here at Youtube.
Now, this client had his own Youtube channel, however…we decided for this effort, we would create a new channel altogether to populate promo videos with. Knowing the client had spent the last 10 years shooting footage for his feature length movie, we knew there was no shortage of footage for promo videos to seed Youtube with. Knowing that not all of these videos would catch fire, but some would…we began our job to optimize the videos and the channel they resided in.
This being the semi-finals, he had already made the cut out of approximately 900 videos to begin with over a year ago…he had made the cut to the semi-finals. The voting commenced on May 15th and lasted until June 15th for logged in Youtube users and all they had to do was to visit the Democracy Challenge section on YouTube then select any of the 18 videos to the right and vote them up by clicking a Green Thumb, or voting them down by clicking a Red Thumb. Logged in users could vote once daily over the course of 30 days.
We had numerous promo videos that garnered over 80,000 views on Youtube. By the time we had been brought onto the project to help raise awareness and visibility to get the word out to come and Vote for: WORLD VOTE NOW(click here to see the winning video). Yes, Joel Marsden of Spain was one of the 6 Grand Prize Winners. “What does he win Bob?” Well, this is what was up for grabs:
* An all-expense-paid trip to Washington, D.C., New York and Hollywood.
* Gala screenings of the winning videos in Hollywood, New York and Washington
* Exposure to filmmakers and the U.S. film and television industry.
* Meetings with democracy advocates from government, media and civil society.
With these winners receiving their awards, as in previous years, from Hillary Clinton while in Washington.
Once again, we used successful Social Media Optimization to help raise public awareness and to of course engage them while inciting them to log in at Youtube…and VOTE! Which they did.
For those of you who have similar needs, do not hesitate to drop me an email and we’ll be happy to have our team evaluate your needs for free. Feel free to contact me directly at: daron @ wmr.fm or you can buzz my office at 954-736-4170.
Congrats again to Joel Marsden, you deserve it after 10 years of hard work. Good luck!
