Boosting Your PPC Performance with AdWords Segmentation

September 8, 2010 by  
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Learn how to Boost Your PPC Performance with Little-Known AdWords Segmentation Tools. Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.

Last Click Attribution

September 28, 2009 by  
Filed under Uncategorized

Avoid the Trap of Last Click Attribution and learn some methodologies on measuring and assessing the real performance of your keywords, email, seo and other online marketing campaigns.