About Best Search Strategies

Best Search Strategies, hosted by Jamie Smith and Brian Lewis, discusses state of the art search strategies and tools with the ultimate goal to help search marketers increase conversion and lower ad costs. Best Search Strategies is presented by EngineReady.com. Find out more about the show by going to BestSearchStrategies.com.

Latest Show Episodes & Updates

State of the Search Industry: The Yahoo / Bing Transition
Air Date: August 4, 2010

Clix Marketing CEO David Szetela joins in as a guest to cover the current state of the search industry. Jamie and David discuss How to prepare for the transition of Bing / Yahoo? What’s happening in the industry and how to stay ahead and what bid management software is best for agencies?

13 Must-Know PPC Management Tactics
Air Date: July 28, 2010

When it comes to maximizing your PPC effectiveness, 13 is a lucky number. Listen in as you will learn the 13 must-know PPC management tactics you need to employ to setup and run a profitable campaign.

Increasing ROI with Google Analytics
Air Date: July 21, 2010

Learn the latest tips for increasing your return on investment or ROI using Google Analytics with Engine Ready President and CEO Jamie Smith and new cohost, the head of business development Brad Merkel.

Building SEO Strategy
Air Date: May 19, 2010

SEOMoz CEO Rand Fishkin discusses what it takes to build a sound SEO Strategy, including how marketers can attract links that Google will value, social media integration, Google Webmaster Tools Utilization and avoiding duplicate content.

Improving PPC with Geotargeting
Air Date: April 21, 2010

Jamie and Brian discuss how to improve your PPC with geotargeting, including how Google treats geo-targeting, the impact it has on marketers account structure strategies, the levels marketers can geo-target and more.

Advanced Competitive Intelligence Tools
Air Date: February 17, 2010

Jamie and Brian discuss Advanced Competitive Intelligence Tools and Proven Keyword Strategies. They show us how to use competitive intelligence so you can win the PPC battle.

Google Product Extensions for Ecommerce Marketers
Air Date: January 20, 2010

Jamie and Brian discuss Google Product Extensions for Ecommerce Marketers. Discover how to bring more qualified traffic to your site, reduce click costs and make your AdWords ads really stand out from your competitors with Google Product Extensions.

Competitive Intelligence and Keyword Monitoring
Air Date: October 26, 2009

Jamie Smith joins Jim Hedger to discuss Competitive Intelligence and Keyword Monitoring, including defining what both entails and the precautions behind these processes.

Last Click Attribution
Air Date: September 28, 2009

Avoid the Trap of Last Click Attribution and learn some methodologies on measuring and assessing the real performance of your keywords, email, seo and other online marketing campaigns.

Tool for Landing Page Testing
Air Date: August 25, 2009

Jamie and Brian introduce us to Conversion Critic,and how marketers can benefit from it.

Plus, hear discussions on when dealing with a large E-Commerce account or one which employs numerous landing pages, how it is easy for a mistake to be overlooked, and how the absolute most important aspect of Pay-Per-Click advertising is ensuring that the visitor actually lands on your site.