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About Best Search Strategies

Best Search Strategies, hosted by Jamie Smith and Brian Lewis, discusses state of the art search strategies and tools with the ultimate goal to help search marketers increase conversion and lower ad costs. Best Search Strategies is presented by EngineReady.com. Find out more about the show by going to BestSearchStrategies.com.

Latest Show Episodes & Updates

Google Places Ranking Elements
Air Date: December 8, 2010

Want to improve your ranking with Google Places? Need to know the best practices for optimizing your listing? We answer those questions and discuss the key factors you need to know now! 2nd time guest speaker Rand Fishkin, CEO of SEOmoz explains the ranking elements for Google Places.



Social Media Marketing and The Real ROI
Air Date: December 2, 2010

Social Media Marketing is incorporated into most online marketing strategies, but how do you know exactly what you’re getting from it? Learn from WebSuccessTeam.com founders Bob Speyer and Janette Speyer, what to look for to make sure you get the results you are looking for.



Exploring Google Adwords Advanced Campaign Settings
Air Date: October 27, 2010

Exploring Google Adwords Advanced Campaign Settings and how you can utilize those for greater success with Engine Ready Senior Search Marketing Manager and Strategic Development Mike Poserina.



How to Leverage Your Paid Search
Air Date: October 6, 2010

Daniel Laury is an internet entrepreneur and member of the management team of LSF Network Group. Jamie and Daniel discuss , how to leverage your paid search and really make display work in your Cross Channel Online Advertising and Marketing.



Google Instant Search and PPC Advertisers
Air Date: September 22, 2010

SEM Strategy Consultant Lisa Raehsler discusses how the new Google Instant Search (the recently launched real time search enhancement implemented by the popular search engine) will impact AdWords advertisers?



8 Point Checklist to Hiring the Right Search Agency
Air Date: September 15, 2010

Jamie and Brian present The 8 Point Checklist to Hiring the Right Search Agency. One of the biggest and most costly mistakes is hiring the wrong agency. Learn what to look for to make sure you get the results you are looking for.



Boosting Your PPC Performance with AdWords Segmentation
Air Date: September 8, 2010

Learn how to Boost Your PPC Performance with Little-Known AdWords Segmentation Tools. Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.



Five Factors of Fantastic Facebook Ads
Air Date: September 1, 2010

Need to increase your online exposure? Look no further than Facebooks 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales. Jamie and Brad discuss the important factors to running a successful Facebook campaign.



Taking Advantage of the Google Display Network
Air Date: August 25, 2010

Even though Google has continued to add many rich features to the display network, most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.



Real Secrets to Conversion Testing That Google Doesnt Tell You!
Air Date: August 11, 2010

Vertster CEO, Scott Miller talks to Jamie about The Real Secrets to Conversion Testing That Google Doesnt Tell You! Learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page.