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About Best Search Strategies

Engine Ready's President and CEO Jamie Smith and Vice President of Marketing Brian Lewis co- host the series with Jim Hedger each month and discuss findings from the Engine Ready Research Team's most recent studies on search marketing.

Latest Show Episodes & Updates

Advanced Competitive Intelligence Tools
Air Date: February 17, 2010

Jamie and Brian discuss Advanced Competitive Intelligence Tools and Proven Keyword Strategies. They show us how to use competitive intelligence so you can win the PPC battle.



Google Product Extensions for Ecommerce Marketers
Air Date: January 20, 2010

Jamie and Brian discuss Google Product Extensions for Ecommerce Marketers. Discover how to bring more qualified traffic to your site, reduce click costs and make your AdWords ads really stand out from your competitors with Google Product Extensions.



Competitive Intelligence and Keyword Monitoring
Air Date: October 26, 2009

Jamie Smith joins Jim Hedger to discuss Competitive Intelligence and Keyword Monitoring, including defining what both entails and the precautions behind these processes.



Last Click Attribution
Air Date: September 28, 2009

Avoid the Trap of Last Click Attribution and learn some methodologies on measuring and assessing the real performance of your keywords, email, seo and other online marketing campaigns.



Tool for Landing Page Testing
Air Date: August 25, 2009

Jamie and Brian introduce us to Conversion Critic,and how marketers can benefit from it.

Plus, hear discussions on when dealing with a large E-Commerce account or one which employs numerous landing pages, how it is easy for a mistake to be overlooked, and how the absolute most important aspect of Pay-Per-Click advertising is ensuring that the visitor actually lands on your site.



SEO versus PPC
Air Date: July 28, 2009

Learn about a recent study conducted by EngineReady.com on Search Engine Optimization versus pay-per-click, and which tactics bring the highest converting and most engaged traffic. Engine Ready’s President and CEO Jamie Smith joins WebmasterRadio.FM’s Jim Hedger.



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Advanced advertising assessing Attribution Competitive competitors Conversion Critic converting defining E-Commerce Ecommerce email engaged Engine Google Adwords Google Product Extensions Intelligence Keyword Keywords Landing Page Last Click marketers marketing campaigns measuring Monitoring optimization pay per click performance PPC precautions processes Proven qualified reduce click costs Search SEO Strategies tactics Testing Tools traffic


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