This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces â€“ affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics â€“ a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industryâ€™s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault
Amit Mehta, owner of the Super Affiliate Mindset blog, shares his insights on paid search affiliate marketing. Hear his own amazing success story and learn some of his insights into paid search affiliate marketing, including: how to avoid common mistakes, how to leverage free tools, how to approach keyword research, how to manage PPC account cash flow and how to avoid being slapped by search engines.
Rebecca Madigan, founder and executive director of the Performance Marketing Alliance discusses how the Performance Marketing Association is fighting Affiliate Tax.
Linda moderates part 1 of a roundtable discussion on Affiliate Marketing in 2009 taped at Affiliate Summit West 09. They will address the current state of affiliate marketing, plus discuss future trends and expected growth patterns.
Affiliate Summit West 2009 Preview with guest MechMedia president and cofounder Scott Jangro, and he and Linda discuss the networking advantatges, plus the effectiveness of communicating via Twitter in the Affiliate Marketing space.
Syntryx CoFounder David Wolf discusses his companys role in affiliate marketing, plus he fills us in on the Syntryx Business Intelligence Platform, which can used for affiliate recruitment, partner recruitment, and in general Competitive Marketing Intelligence.
Kathleen Madigan of Affiliate Classroom discusses the research and discovery process involving and formation of the Perfomance Marketing Alliance, in order to create one of the very first Affiliate Marketing Associations, plus a discussion on the events in New York that led to the need of this alliance.
Linda’s continues her discussion on the 2008 trends in affiliate marketing with last week’s guest, Chris Henger, vice president of affiliate marketing for DoubleClick Performics.
Linda and Chris touched on the growing role of social networks on ecommerce and affiliate marketing specifically, and what kinds of opportunities exist in social networking, what value they play to ecommerce in general and whether or not we will see significant revenue and business models evolving in social networks that incorporate affiliate marketing.
Also, Linda and Chris discuss the biggest mistakes that advertiser merchants and affiliate publishers make in affiliate marketing that ultimately don’t work in this channel and how focusing on forging positive relationships with transparent communications and methods contribute to long term success for both sides of the marketing partnership.