Client Challenges for Affiliate Marketers and how Commission Junction plans to focus on it for 2009 with SVP of Operations Dave Osman
Linda moderates part 1 of a roundtable discussion on Affiliate Marketing in 2009 taped at Affiliate Summit West 09. They will address the current state of affiliate marketing, plus discuss future trends and expected growth patterns.
Affiliate Summit West 2009 Preview with guest MechMedia president and cofounder Scott Jangro, and he and Linda discuss the networking advantatges, plus the effectiveness of communicating via Twitter in the Affiliate Marketing space.
In the premiere Affiliate Marketing Insider, well known industry leader Linda Woods discusses the changing landscape of affiliate marketing with her guest, Chris Henger, Vice President of Affiliate Marketing for the DoubleClick Performics network.
Chris and Linda cover a wide variety of topics including the top trends that will be important to affiliate marketing in 2008, how the balance of power is shifting from merchant/advertiser to publisher/affiliate, the importance of consumer driven content is to profitability, the changing business models that successful affiliate publishers are utilizing today as opposed to the past giants, and what kinds of tools and innovations that DoubleClick Performics are investing in and rolling out in 2008 to support the success of their publishers and advertisers.