Shai Pritz, CEO of UniqueLeads.com, Inc., and Unique Lists, Inc., joins Wade to share his insights into lead generation, affiliate marketing, Internet fraud and lead generation.
Unique Leads has seen a lot of change over the years, growing from handling only the smallest of clients to handling campaigns for multinational corporations.
Also, learn what Shai says about iPads and the future of Internet marketing in a special preview of remarks hell be making at AffCon2010 in Denver next month.
This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces â€“ affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics â€“ a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industryâ€™s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault