Affiliate Fraud Roundtable Discussion
This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces – affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics – a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault
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Performance Marketing Association Fights Affiliate Tax
Rebecca Madigan, founder and executive director of the Performance Marketing Alliance discusses how the Performance Marketing Association is fighting Affiliate Tax.
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Performance Marketing Alliance Meeting Recap
Rebecca Madigan gives us a recap of the Performance Marketing Alliance meeting that was held during Affiliate Summit in Boston, including the organizational meetings they’ve had at the event and shared some thoughts on the PMA Q and A session that resulted.
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Forming a Performance Marketing Alliance
Kathleen Madigan of Affiliate Classroom discusses the research and discovery process involving and formation of the Perfomance Marketing Alliance, in order to create one of the very first Affiliate Marketing Associations, plus a discussion on the events in New York that led to the need of this alliance.
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