Mommy Bloggers as Super Affiliates
Debbie Bookstaber of the JAR Group discusses mommy blogging and affiliate marketing.
We learn what are the characteristics of a successful mommy blogger? How can mommy bloggers work with affiliate program managers to increase their success in affiliate marketing? Hear about all of this direct from a successful mommy blogger who also works for an interactive marketing agency.
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Issues Facing Affiliate Marketing
ReveNews Managing Editor Angel Djambazov shares his insights into affiliate marketing industry based on his own experience and his interview series with industry leaders. Hear what Angel has to say about affiliate program management, the fight against the advertising tax and the future of the industry.
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Affiliate Fraud Roundtable Discussion
This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces – affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics – a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault
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Amazon Refusal to Pay Affiliates for Twitter Links
Joshua Odmark and Gideon Rubin discuss Amazon.com’s recent decision NOT to pay commissions on sales that result from affiliate links on Twitter.
Learn more about Amazon.com’s policy, how URL shorteners play into the decision and what you can do to continue your affiliate marketing efforts on Twitter and other social media sites.
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Affiliate Voice
Melanie Seery, founder of Affiliate Voice, discusses the new organization, its mission and how it differs from the Performance Marketing Alliance, another group dedicated to supporting the affiliate marketing industry.
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Affiliate Taxation Legislation in California
Discussion of California’s efforts to enact affiliate taxation legislation as Linda Woods discusses the affiliate tax issue with industry leaders David Lewis, Beth Kirsch and Peter Bordes. The panel discusses the ins and outs of the law – why it would be bad for the affiliate marketing industry – and what could happen if it becomes law. Also learn how you can get involved in the efforts to halt this legislation.
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Mobile Trends in Affiliate Marketing
Linda Woods speaks with M3 Mobile President Gary Ackerman about the trends in mobile, the examples of successes retailers have had with mobile, what opportunities exist for affiliates
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Economic Effect on Affililiate Marketing
Discussion on the Economic Effect on Affiliate Marketing, Linda Woods interviews Jonathan Levine of Linkshare about the health of ecommerce companies doing affiliate programs during this time of economic instability.
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Google Slap on Affiliate Marketing
Clickbooth VP Harald Anderson discusses the Google Slap on Affiliate Marketing, plus what are advertisers seeing in the PPC campaigns, and how does it affect advertisers, publishers and merchants.
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State of Affiliate Marketing in UK
Colin Telford, Affiliate Director for RO-Eye.com discusses the state of affiliate marketing there; what networks are doing well, what are merchants looking for, plus is possible expansion to US or other points globally more relevant.
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