Latest Show Episodes & Updates
Online Video CommerceAir Date: March 20, 2008
Jonathan Stefansky profiles Qoof, the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches eTailer videos with web publishing channels.
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Air Date: March 13, 2008
Freelance Affiliate consultant Lisa Riolo speaks about her work with Commission Junction, and currently how she helping out affiliates in her new freelance role.
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Air Date: March 6, 2008
Jim Kukral give his thoughts on his duties at Affiliate Summit West in Las Vegas including introducing Mahalo CEO Jason Calacanis, plus he discusses the latest tools in online marketing.
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Air Date: February 28, 2008
Linda Woods reports on location from Affiliate Summit West talking to attendees including Anik Singal from Affiliate Classroom, Kris Jones from PepperJam, Publisher of Revenues Sam Harrelson and more.
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Air Date: February 21, 2008
Rachel Honoway, the VP of Marketing at AffiliateClassroom.com, discusses her long background in affiliate marketing and her newest role at AffiliateClassroom.com, a site devoted to the training and promotion of quality affiliate marketing.
Their newest initiative includes the AC Certified program which is the first online certification program for the teaching and training of affiliate managers as a career.
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Air Date: February 14, 2008
Linda interviews James Martell, Super Affiliate and Teacher/Trainer Extraordinaire. Linda and James discuss building visitor profiles to target traffic, creating content that earns high Google rankings and communicating with merchants for the programs you are promoting.
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Air Date: February 7, 2008
Kris Jones founder of Pepperjam,Pepperjam, which specializes in Pay Per Click , SEO, affiliate marketing, and online media planning and management ,speaks out about the launch of their next generation affiliate program.
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Air Date: January 31, 2008
Linda’s continues her discussion on the 2008 trends in affiliate marketing with last week’s guest, Chris Henger, vice president of affiliate marketing for DoubleClick Performics.
Linda and Chris touched on the growing role of social networks on ecommerce and affiliate marketing specifically, and what kinds of opportunities exist in social networking, what value they play to ecommerce in general and whether or not we will see significant revenue and business models evolving in social networks that incorporate affiliate marketing.
Also, Linda and Chris discuss the biggest mistakes that advertiser merchants and affiliate publishers make in affiliate marketing that ultimately don’t work in this channel and how focusing on forging positive relationships with transparent communications and methods contribute to long term success for both sides of the marketing partnership.
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Air Date: January 24, 2008
In the premiere Affiliate Marketing Insider, well known industry leader Linda Woods discusses the changing landscape of affiliate marketing with her guest, Chris Henger, Vice President of Affiliate Marketing for the DoubleClick Performics network.
Chris and Linda cover a wide variety of topics including the top trends that will be important to affiliate marketing in 2008, how the balance of power is shifting from merchant/advertiser to publisher/affiliate, the importance of consumer driven content is to profitability, the changing business models that successful affiliate publishers are utilizing today as opposed to the past giants, and what kinds of tools and innovations that DoubleClick Performics are investing in and rolling out in 2008 to support the success of their publishers and advertisers.
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