Affiliate Marketing Insider

Mommy Bloggers as Super Affiliates

admin — Thu, 18 Mar 2010 21:04:41 +0000

Debbie Bookstaber of the JAR Group discusses mommy blogging and affiliate marketing.

We learn what are the characteristics of a successful mommy blogger? How can mommy bloggers work with affiliate program managers to increase their success in affiliate marketing? Hear about all of this direct from a successful mommy blogger who also works for an interactive marketing agency.

Issues Facing Affiliate Marketing

admin — Fri, 12 Mar 2010 03:58:57 +0000

ReveNews Managing Editor Angel Djambazov shares his insights into affiliate marketing industry based on his own experience and his interview series with industry leaders. Hear what Angel has to say about affiliate program management, the fight against the advertising tax and the future of the industry.

Multi-Channel Performance Advertising

admin — Thu, 04 Feb 2010 21:33:53 +0000

Lisa Riolo joins host Linda Woods to discuss her newest project, Impact Radius, a multi-channel performance advertising platform that is the first to connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform which just launched last month.

Attention Wizard and Conversion Conference

admin — Fri, 29 Jan 2010 04:06:50 +0000

Landing Page Optimization guru Tim Ash fills us in on his latest ventures, including his recent product launch by his company Site Tuners called Attention Wizard, as well as developing the program for the newly created Conversion conference.

Savvy Advertising Budget Planning for 2010

admin — Thu, 14 Jan 2010 19:11:37 +0000

Blogger, vlogger and conference speaker CT Moore, who you may recognize from his work on GypsyBandio.com, discusses savvy advertising budget planning for 2010.

Are you looking for alternatives to PPC advertising on Google, Yahoo! or Bing? Or do you want to know about social media advertising options that can help your marketing efforts this year? Find out that there is room to get a better ROI by diversifying your online ad strategy.

Tools for Social Media Mangement

admin — Thu, 07 Jan 2010 17:51:32 +0000

Mike Koehler, who develops social media strategies and writes on the topic for Revenews, discusses tools that can you help you with time you use in your social media mangement.

Becoming a Professional, Financially Successful Affiliate

admin — Fri, 11 Dec 2009 04:22:02 +0000

Linda broadcasts on location from Affiliate Convention Los Angeles 2009 to followup their panel presentation on Becoming a Professional, Financially Successful Affiliate: the Dos and Donts with her fellow panelists Cashbaq Senior Marketer Stephen Siphron and RevenueWire General Manager Bobbi Leach.

Affiliate Fraud Roundtable Discussion

admin — Thu, 19 Nov 2009 23:43:08 +0000

This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces – affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics – a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.

Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault

Paid Search Affiliate Marketing

admin — Thu, 22 Oct 2009 22:14:51 +0000

Amit Mehta, owner of the Super Affiliate Mindset blog, shares his insights on paid search affiliate marketing. Hear his own amazing success story and learn some of his insights into paid search affiliate marketing, including: how to avoid common mistakes, how to leverage free tools, how to approach keyword research, how to manage PPC account cash flow and how to avoid being slapped by search engines.

Performance Marketing Association Fights Affiliate Tax

admin — Fri, 25 Sep 2009 00:01:37 +0000

Rebecca Madigan, founder and executive director of the Performance Marketing Alliance discusses how the Performance Marketing Association is fighting Affiliate Tax.

Performance Marketing Alliance Board of Directors Roundtable

admin — Thu, 27 Aug 2009 22:15:47 +0000

Linda Woods speaks with Newly elected members of the Performance Marketing Alliance Board of Directors. Guests include Chris Henger, head of Google Affiliate Network, Will Martin-Gill, director of internet marketing at eBay, Inc, Tim Storm of Fat Wallet and Jason Spievak, co-founder and CEO of RingRevenue and Steve Schaffer, CEO of Vertive, and newly elected President of the PMA.

Ebay Partner Network Announces Quality Click Pricing

admin — Thu, 20 Aug 2009 22:14:51 +0000

Linda Woods is back to discuss breaking news on Ebay Partner Network’s announcement that Starting September 1st 2009 for all new publishers and October 1st 2009 for all existing publishers, eBay Partner Network will start paying for clicks sent to eBay sites. Guest is William Martin-Gill, Director of Internet Marketing for eBay.

Amazon Refusal to Pay Affiliates for Twitter Links

admin — Thu, 16 Jul 2009 22:27:09 +0000

Joshua Odmark and Gideon Rubin discuss Amazon.com’s recent decision NOT to pay commissions on sales that result from affiliate links on Twitter.

Learn more about Amazon.com’s policy, how URL shorteners play into the decision and what you can do to continue your affiliate marketing efforts on Twitter and other social media sites.

Amazon Advertising Tax Vetoed

admin — Fri, 03 Jul 2009 00:30:36 +0000

Performance Marketing Alliance Founder Rebecca Madigan and
Matt Enders of MGECom discuss the vetoes made by California and Hawaii to the Amazon Advertising Tax.

Pay Per Call Platforms

admin — Thu, 18 Jun 2009 19:46:06 +0000

Guest host Wade Sission interviews Jason Spievak from Ring Revenue, makers of a pay-per-call platform that allows online and offline publishers to promote call-based campaigns through leading affiliate networks, and affiliate networks and advertising agencies to track purchases made by phone.

Affiliates Monetizing on Twitter

admin — Thu, 11 Jun 2009 20:55:05 +0000

Chango.com founder and CEO Chris Sukornyk joins Linda Woods to discuss his newest venture for Affiliates to Monetize on Twitter, Tweetbucks.com.

Tweetbucks pays marketers 70% of the affiliate commissions each time a click becomes a sale. Chris tells us how this new opportunity enables affiliates to harness new customers from the vast Twitter community.

Affiliate Convention 2009 Goals

admin — Thu, 21 May 2009 20:29:26 +0000

WebmasterRadio.FM CEO Daron Babin is one of the founding organizers of the upcoming Affiliate Convention 2009 in Denver and he discusses the goals of the new conference and what the organizers hope to achieve.

Affilicon Conference Preview

admin — Thu, 14 May 2009 19:39:13 +0000

Itay Paz gives us a preview of the Affilicon Conference being held in Israel ,and he tells about the agenda and what kind of speakers, sessions and networking to expect.

Affiliates Using Social Media

admin — Thu, 07 May 2009 19:02:09 +0000

Linda Woods interviews Small Business Marketing Consultant Jim Kukral about affiliates using the social media space, and other affiliate news.

eBay Partners with Partner Centric

admin — Thu, 23 Apr 2009 20:04:35 +0000

eBay Partners with Partner Centric as guest William Martin-Gill, director of Internet marketing at eBay, joins Linda Woods to discuss the new agreement PartnerCentric has signed with Ebay to help support the more than 100,000 affiliates within the eBay Partner Network.

Affiliate Voice

admin — Thu, 16 Apr 2009 21:33:16 +0000

Melanie Seery, founder of Affiliate Voice, discusses the new organization, its mission and how it differs from the Performance Marketing Alliance, another group dedicated to supporting the affiliate marketing industry.

Affiliate Taxation Legislation in California

admin — Thu, 09 Apr 2009 21:39:07 +0000

Discussion of California’s efforts to enact affiliate taxation legislation as Linda Woods discusses the affiliate tax issue with industry leaders David Lewis, Beth Kirsch and Peter Bordes. The panel discusses the ins and outs of the law – why it would be bad for the affiliate marketing industry – and what could happen if it becomes law. Also learn how you can get involved in the efforts to halt this legislation.

Super Affiliates Advice

admin — Thu, 02 Apr 2009 16:16:14 +0000

Super Affiliates Rosalind Gardner and Kathleen Lindsay offer advice on what merchants do wrong, and what they can do to improve their quality.

Women of Affiliate Marketing Part 2

admin — Thu, 26 Mar 2009 22:38:08 +0000

The second of a two-part series profiling the women of affiliate marketing. Linda is joined by Carolyn Tang of ShareaSale, Melissa Salas of Buy.com; Hammock Ventures, Industry Consultant Lisa Riolo; Affiliate Marketing Consultant, Speaker and Author Rosalind Gardner; and Allegiance Director of Merchant Accounts Kathleen Lindsay.

Women of Affiliate Marketing

admin — Thu, 19 Mar 2009 19:19:42 +0000

The first of a two-part series profiling the women of affiliate marketing. Linda is joined by Carolyn Tang of ShareaSale, Melissa Salas of Buy.com; Hammock Ventures, Industry Consultant Lisa Riolo; Affiliate Marketing Consultant, Speaker and Author Rosalind Gardner; and Allegiance Director of Merchant Accounts Kathleen Lindsay.

Affiliate Classroom now Lurn

admin — Thu, 12 Mar 2009 22:54:39 +0000

Rachel Honoway discusses why Affiliate Classroom changed its name to Lurn Inc. to better reflect its expanded set of offerings and direction.

Visitor Profiles to Target Traffic

admin — Fri, 06 Mar 2009 01:29:57 +0000

Super Affiliate and Teacher James Martell discusses building visitor profiles to target traffic, creating content that earns high Google rankings and communicating with merchants for the programs you are promoting.

Performance Marketing

admin — Thu, 26 Feb 2009 19:02:02 +0000

Performance Marketing discussion with Mediatrust CEO Peter Bordes, who discusses the origin of the Performance Marketing industry, its economic effects, large brands interest in the industry, and the need for a trade association?

Client Challenges for Affiliate Marketers

admin — Thu, 19 Feb 2009 22:32:39 +0000

Client Challenges for Affiliate Marketers and how Commission Junction plans to focus on it for 2009 with SVP of Operations Dave Osman

Mobile Trends in Affiliate Marketing

admin — Thu, 29 Jan 2009 22:31:09 +0000

Linda Woods speaks with M3 Mobile President Gary Ackerman about the trends in mobile, the examples of successes retailers have had with mobile, what opportunities exist for affiliates

Affiliate Marketing in 2009 Part 2

admin — Thu, 22 Jan 2009 18:56:31 +0000

Linda Woods hosts Part 2 of a roundtable discussion on Affiliate Marketing in 2009 taped at Affiliate Summit West 09 that addresses the current state of affiliate marketing, plus discuss future trends and expected growth patterns.

Affiliate Marketing in 2009 Roundtable

admin — Thu, 15 Jan 2009 22:30:09 +0000

Linda moderates part 1 of a roundtable discussion on Affiliate Marketing in 2009 taped at Affiliate Summit West 09. They will address the current state of affiliate marketing, plus discuss future trends and expected growth patterns.

Affiliate Summit West 2009 Preview

admin — Thu, 08 Jan 2009 22:28:38 +0000

Affiliate Summit West 2009 Preview with guest MechMedia president and cofounder Scott Jangro, and he and Linda discuss the networking advantatges, plus the effectiveness of communicating via Twitter in the Affiliate Marketing space.

Online Economy in Holiday Season Positive

admin — Thu, 11 Dec 2008 18:49:42 +0000

Talking about Positive Online Economy with Angel Djambazov, managing editor of ReveNews, and he tells us about affiliate marketing making a profit in the holiday season in a bad economic time.

Business Intelligence and Affiliate Recruitment

admin — Fri, 21 Nov 2008 03:07:52 +0000

Syntryx CoFounder David Wolf discusses his companys role in affiliate marketing, plus he fills us in on the Syntryx Business Intelligence Platform, which can used for affiliate recruitment, partner recruitment, and in general Competitive Marketing Intelligence.

Affiliates Using Video

admin — Fri, 14 Nov 2008 03:12:56 +0000

Declan Dunn of Dunn Media Group tells us about collaborating with partner Jody Colvard on a social media network, plus how affiliates can be more relevant, and how they have more control plus make more money using video.

Economic Effect on Affililiate Marketing

admin — Fri, 26 Sep 2008 03:20:08 +0000

Discussion on the Economic Effect on Affiliate Marketing, Linda Woods interviews Jonathan Levine of Linkshare about the health of ecommerce companies doing affiliate programs during this time of economic instability.

Commission Junction University 2008

admin — Thu, 18 Sep 2008 06:49:09 +0000

Broadcasting from Commission Junction University 2008, which offers Expanded educational content for advertisers and publishers, and Linda Woods talks to the team from CJ, plus representatives of Ebay and Ritz Interactive.

Performance Marketing Alliance Meeting Recap

admin — Thu, 21 Aug 2008 06:45:40 +0000

Rebecca Madigan gives us a recap of the Performance Marketing Alliance meeting that was held during Affiliate Summit in Boston, including the organizational meetings they’ve had at the event and shared some thoughts on the PMA Q and A session that resulted.

AffSphere Article Syndication Directory

admin — Thu, 31 Jul 2008 06:42:15 +0000

Affiliate Article Syndication Directory AffSphere is launched and Anik Singal, CEO of Affiliate Classroom, tells us how it works differently from a content submission setup, plus find out the kind of revshare you can get with it.

Google Slap on Affiliate Marketing

admin — Thu, 24 Jul 2008 06:39:20 +0000

Clickbooth VP Harald Anderson discusses the Google Slap on Affiliate Marketing, plus what are advertisers seeing in the PPC campaigns, and how does it affect advertisers, publishers and merchants.

Google Affiliate Network Launch

admin — Thu, 03 Jul 2008 06:35:34 +0000

Chris Henger, Group Product Manager of the new Google Affiliate Network, discusses what it means for the industry now that Google is in our midst, whats new for the platform, plus what plans they may be rolling out.

Affiliate Manager Workshop

admin — Thu, 26 Jun 2008 06:32:13 +0000

Rachel Honoway, VP Marketing of Affiliate Classroom, and she will be unveiling the all day Affiliate Manager Workshop they will be putting on the day before Affiliate Summit in Boston.

EcomXpo 2008 Preview

admin — Thu, 19 Jun 2008 06:26:36 +0000

Linda Woods previews the 2008 EcomXpo virtual tradeshow conference for emarketers with event specialist Mike Colan, who tells us about the expericence, purchasing by eTail, education, exhibitors, and registration information.

New York Affiliate Tax Law Roundtable

admin — Thu, 05 Jun 2008 06:10:23 +0000

A Roundtable discussion on the New York Affiliate Tax Law that went into effect on June 1st that now affects tax registration, collection, and affiliate advertising of tangible products.

Linda Woods moderates this discussion with Brian Littleton of ShareASale, Linda Buquet of 5 Star Affiliate Forum, and Cicely Lancit of Affiliopolis.

Forming a Performance Marketing Alliance

admin — Thu, 29 May 2008 05:45:03 +0000

Kathleen Madigan of Affiliate Classroom discusses the research and discovery process involving and formation of the Perfomance Marketing Alliance, in order to create one of the very first Affiliate Marketing Associations, plus a discussion on the events in New York that led to the need of this alliance.

State of Affiliate Marketing in UK

admin — Thu, 08 May 2008 05:32:12 +0000

Colin Telford, Affiliate Director for RO-Eye.com discusses the state of affiliate marketing there; what networks are doing well, what are merchants looking for, plus is possible expansion to US or other points globally more relevant.

Affiliate Marketing in the UK

admin — Thu, 01 May 2008 05:26:23 +0000

Get an inside look in the state of affiliate marketing in the UK including what networks are doing well, the relevance of expanding to the US, plus pros and cons of affiliates in the UK and US.

Publishers and their Campaigns

admin — Thu, 24 Apr 2008 05:22:37 +0000

Jim Lillig from online ad agency Traffic Tactics speak about what affiliate marketers and publishers deal with in their campaigns, plus he discusses the tools he helped to develop.

Top Affiliate Challenge Competition

admin — Thu, 10 Apr 2008 05:18:34 +0000

Thor Schrock, the man behind Top Affiliate Challenge, where teams will promote real affiliate products on the internet to real potential customers in a competition for prizes.

Pepperjam and Commission Junction Fallout

admin — Thu, 27 Mar 2008 05:16:18 +0000

Internet Marketer, Blogger and Entrepreneur Carsten Cumbrowski discusses the recent fallout between Pepperjam and Commission Junction plus ethics and forming an association.

Online Video Commerce

admin — Thu, 20 Mar 2008 05:11:35 +0000

Jonathan Stefansky profiles Qoof, the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches eTailer videos with web publishing channels.

Affiliate Consulting

admin — Thu, 13 Mar 2008 05:04:27 +0000

Freelance Affiliate consultant Lisa Riolo speaks about her work with Commission Junction, and currently how she helping out affiliates in her new freelance role.

Online Marketing and Affiliate Summit

admin — Fri, 07 Mar 2008 04:52:53 +0000

Jim Kukral give his thoughts on his duties at Affiliate Summit West in Las Vegas including introducing Mahalo CEO Jason Calacanis, plus he discusses the latest tools in online marketing.

Affiliate Summit West 2008

admin — Fri, 29 Feb 2008 04:30:43 +0000

Linda Woods reports on location from Affiliate Summit West talking to attendees including Anik Singal from Affiliate Classroom, Kris Jones from PepperJam, Publisher of Revenues Sam Harrelson and more.

Affiliate Classroom

admin — Fri, 22 Feb 2008 04:26:06 +0000

Rachel Honoway, the VP of Marketing at AffiliateClassroom.com, discusses her long background in affiliate marketing and her newest role at AffiliateClassroom.com, a site devoted to the training and promotion of quality affiliate marketing.

Their newest initiative includes the AC Certified program which is the first online certification program for the teaching and training of affiliate managers as a career.

Super Affiliate James Martell

admin — Fri, 15 Feb 2008 04:13:37 +0000

Linda interviews James Martell, Super Affiliate and Teacher/Trainer Extraordinaire. Linda and James discuss building visitor profiles to target traffic, creating content that earns high Google rankings and communicating with merchants for the programs you are promoting.

Pepperjam Affiliate Program

admin — Fri, 08 Feb 2008 04:03:06 +0000

Kris Jones founder of Pepperjam,Pepperjam, which specializes in Pay Per Click , SEO, affiliate marketing, and online media planning and management ,speaks out about the launch of their next generation affiliate program.

Affiliate Marketing Trends For 2008 Part 2

admin — Fri, 01 Feb 2008 03:59:03 +0000

Linda’s continues her discussion on the 2008 trends in affiliate marketing with last week’s guest, Chris Henger, vice president of affiliate marketing for DoubleClick Performics.

Linda and Chris touched on the growing role of social networks on ecommerce and affiliate marketing specifically, and what kinds of opportunities exist in social networking, what value they play to ecommerce in general and whether or not we will see significant revenue and business models evolving in social networks that incorporate affiliate marketing.

Also, Linda and Chris discuss the biggest mistakes that advertiser merchants and affiliate publishers make in affiliate marketing that ultimately don’t work in this channel and how focusing on forging positive relationships with transparent communications and methods contribute to long term success for both sides of the marketing partnership.

Affiliate Marketing Trends For 2008

admin — Fri, 25 Jan 2008 03:54:25 +0000

In the premiere Affiliate Marketing Insider, well known industry leader Linda Woods discusses the changing landscape of affiliate marketing with her guest, Chris Henger, Vice President of Affiliate Marketing for the DoubleClick Performics network.

Chris and Linda cover a wide variety of topics including the top trends that will be important to affiliate marketing in 2008, how the balance of power is shifting from merchant/advertiser to publisher/affiliate, the importance of consumer driven content is to profitability, the changing business models that successful affiliate publishers are utilizing today as opposed to the past giants, and what kinds of tools and innovations that DoubleClick Performics are investing in and rolling out in 2008 to support the success of their publishers and advertisers.