Cresta is an experienced entrepreneur, leader and proven business builder with deep expertise and over twelve years of experience with internet trust, safety, and ecommerce, affiliate and security issues. Today, she leads Superior Affiliate Management an Affiliate Network and Agency running many of the top IR 500 merchants affiliate programs. She has a niche in the DR space managing campaigns for Companies like Telebrands, Idea Village and Hampton Direct. As Superior Affiliate Management’s CEO, Cresta guides the company’s strategic vision, daily operations and directly oversees all sales operations of the business. Prior to co-founding Superior Affiliate Management, Cresta was better known for her evangelism with Hacker Safe where her focus was the business development and launching their affiliate program, being a strategic player in its growth and later its sale.