Pay Per Call Platforms
June 18, 2009
Guest host Wade Sission interviews Jason Spievak from Ring Revenue, makers of a pay-per-call platform that allows online and offline publishers to promote call-based campaigns through leading affiliate networks, and affiliate networks and advertising agencies to track purchases made by phone.
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Thanks for the information about RingRevenue Wade. My company, thinkingVOICE also offers a white label solution for affiliate networks – a solution that provides real time feedback (pixel tracking and batch reporting) for each call to over a dozen of the largest affiliate networks today (we have been doing this for many years.) We track calls via a unique number for each ad like RingRevenue, one number with an extension (where the extension is tied to an affiliate), or with click to call. This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers. In some cases we have seen as much as 600 calls an hour driven by these networks to advertisers with large call centers. I would add that adding call tracking goes beyond sales attribution (though that clearly is important.). It also provides new revenue opportunities for affiliates to provide actual phone leads. Affiliates now get paid for a simple “one field form submit”. In addition to bigger ticket items advertisers in the ’services’ (particularly financial services) can also motivate affiliates to send them in-bound calls. To see an example for life insurance using our click to call technology (where you can enter your number to try) go to http://bit.ly/aeagf. Feel free to call me (650-963-4977) if you or your listeners want to learn more.
@ Sean Wani
You had me intrigued with your first post, concerned with the duplicate post, and annoyed with the poaching third post.
What a poacher.