Affiliate Fraud Roundtable Discussion
November 19, 2009
This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces – affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics – a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault
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Excellent show and thank you for inviting @jivanmanhas from @mediatrust on the show.
[...] 2009 SoFIE Award in the Most Effective Use of Emerging or Innovative Media, category. Nov19 – Affiliate Fraud Roundtable Discussion This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges the [...]