Affiliate Marketing Trends For 2008
January 24, 2008
In the premiere Affiliate Marketing Insider, well known industry leader Linda Woods discusses the changing landscape of affiliate marketing with her guest, Chris Henger, Vice President of Affiliate Marketing for the DoubleClick Performics network.
Chris and Linda cover a wide variety of topics including the top trends that will be important to affiliate marketing in 2008, how the balance of power is shifting from merchant/advertiser to publisher/affiliate, the importance of consumer driven content is to profitability, the changing business models that successful affiliate publishers are utilizing today as opposed to the past giants, and what kinds of tools and innovations that DoubleClick Performics are investing in and rolling out in 2008 to support the success of their publishers and advertisers.
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