Brand Engagement and Targeting
November 15, 2010 by Daron Babin
Filed under Episodes
Brand Engagement and Targeting with Radium One which develops specific graphs to target an audience based on social habits, plus they also offer online gaming ad network. Li Evans speaks with Mike Werner, their
Senior Vice President of Sales.
Podcast: Play in new window | Download
Digital Element IP Targeting
November 20, 2009 by Daron Babin
Filed under Episodes
Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks, e-tailers, and more to automatically target content and messages with the highest degree of data depth available based on user IP addresses.
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Content Based Targeting
November 12, 2009 by Daron Babin
Filed under Episodes
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
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Targeting Second Generation Hispanics
June 4, 2008 by Daron Babin
Filed under Episodes
Maria Lopez Knowles tells how her company MRM Worldide is targeting second generation hispanics through advertsing and brand loyalty, plus she tells us about her presentation at AdTech Miami 2008 on Surveying The Modern Media Landscape Across the Americas.
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Click Fraud and Targeting with Craig Danuloff
April 16, 2008 by Daron Babin
Filed under Episodes
Commerce 360 Founder Craig Danuloff speaks about click fraud and targeting plus his company which provides outsourced paid and organic search marketing services.
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