Measurable Twitter Ads

May 9, 2010 by  
Filed under Episodes

Vanessa Naylon tells us about 140 Proof, which offers measurable, social advertising for Twitter via ads that perform like tweets and convert better than untargeted display ads.

Challenges Facing Affiliate Marketing Programs

May 9, 2010 by  
Filed under Episodes

Curtis Fullmer is Vice President of Affiliate Marketing for Adknowledge.com, specializing in behavioral targeting technology for email marketing, search engine marketing, social advertising. He discusses the biggest challenge that affiliate programs are confronted with.